GVU's Tenth WWW User Survey Graphs

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Reasons for Not Purchasing


Why don't you purchase more products and services on the web, either for yourself or for your work/business?
(Please check all that apply.)

Reasons for Not Purchasing





Group G87  "Reasons for Not Purchasing"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68         1295     10.3     25.8
Never tried                              Q69          377      3.0      7.5
Too complicated                          Q70          251      2.0      5.0
Easier locally                           Q71          876      7.0     17.4
Unfamiliar vendor                        Q72          827      6.6     16.5
Security                                 Q73         1446     11.5     28.8
Receipt                                  Q74          571      4.5     11.4
Judge quality                            Q75         1736     13.8     34.6
Enough info                              Q76          688      5.5     13.7
Uncomfortable                            Q77          400      3.2      8.0
Bad press                                Q78          259      2.1      5.2
Bad experience                           Q79          123      1.0      2.4
Privacy                                  Q80         1136      9.0     22.6
No credit                                Q81          321      2.6      6.4
Company policy                           Q82          174      1.4      3.5
Prefer people                            Q83          576      4.6     11.5
Can't find                               Q84          357      2.8      7.1
Not option                               Q85          337      2.7      6.7
Not home                                 Q86          283      2.3      5.6
Other                                    Q87          524      4.2     10.4
                                                  -------    -----    -----
                                 Total responses    12557    100.0    250.0

0 missing cases;  5,022 valid cases

Reasons for Not Purchasing




X1:         1   USA

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68         1153     11.0     27.1
Never tried                              Q69          301      2.9      7.1
Too complicated                          Q70          192      1.8      4.5
Easier locally                           Q71          701      6.7     16.5
Unfamiliar vendor                        Q72          701      6.7     16.5
Security                                 Q73         1224     11.7     28.8
Receipt                                  Q74          485      4.6     11.4
Judge quality                            Q75         1479     14.1     34.8
Enough info                              Q76          585      5.6     13.8
Uncomfortable                            Q77          343      3.3      8.1
Bad press                                Q78          214      2.0      5.0
Bad experience                           Q79          107      1.0      2.5
Privacy                                  Q80          979      9.4     23.0
No credit                                Q81          212      2.0      5.0
Company policy                           Q82          133      1.3      3.1
Prefer people                            Q83          479      4.6     11.3
Can't find                               Q84          285      2.7      6.7
Not option                               Q85          249      2.4      5.9
Not home                                 Q86          220      2.1      5.2
Other                                    Q87          415      4.0      9.8
                                                  -------    -----    -----
                                 Total responses    10457    100.0    245.8

0 missing cases;  4,254 valid cases



X1:         2   Europe

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68           65      6.4     17.6
Never tried                              Q69           43      4.3     11.7
Too complicated                          Q70           37      3.7     10.0
Easier locally                           Q71           82      8.1     22.2
Unfamiliar vendor                        Q72           59      5.8     16.0
Security                                 Q73          105     10.4     28.5
Receipt                                  Q74           36      3.6      9.8
Judge quality                            Q75          117     11.6     31.7
Enough info                              Q76           53      5.3     14.4
Uncomfortable                            Q77           24      2.4      6.5
Bad press                                Q78           17      1.7      4.6
Bad experience                           Q79            6       .6      1.6
Privacy                                  Q80           68      6.7     18.4
No credit                                Q81           58      5.7     15.7
Company policy                           Q82           26      2.6      7.0
Prefer people                            Q83           47      4.7     12.7
Can't find                               Q84           38      3.8     10.3
Not option                               Q85           52      5.2     14.1
Not home                                 Q86           36      3.6      9.8
Other                                    Q87           40      4.0     10.8
                                                  -------    -----    -----
                                 Total responses     1009    100.0    273.4

0 missing cases;  369 valid cases



X1:         3   Other

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68           77      7.1     19.3
Never tried                              Q69           33      3.0      8.3
Too complicated                          Q70           22      2.0      5.5
Easier locally                           Q71           93      8.5     23.3
Unfamiliar vendor                        Q72           67      6.1     16.8
Security                                 Q73          117     10.7     29.3
Receipt                                  Q74           50      4.6     12.5
Judge quality                            Q75          140     12.8     35.1
Enough info                              Q76           50      4.6     12.5
Uncomfortable                            Q77           33      3.0      8.3
Bad press                                Q78           28      2.6      7.0
Bad experience                           Q79           10       .9      2.5
Privacy                                  Q80           89      8.2     22.3
No credit                                Q81           51      4.7     12.8
Company policy                           Q82           15      1.4      3.8
Prefer people                            Q83           50      4.6     12.5
Can't find                               Q84           34      3.1      8.5
Not option                               Q85           36      3.3      9.0
Not home                                 Q86           27      2.5      6.8
Other                                    Q87           69      6.3     17.3
                                                  -------    -----    -----
                                 Total responses     1091    100.0    273.4

0 missing cases;  399 valid cases

Reasons for Not Purchasing




X4:      1.00   Female

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          372      8.6     22.1
Never tried                              Q69          146      3.4      8.7
Too complicated                          Q70           73      1.7      4.3
Easier locally                           Q71          264      6.1     15.7
Unfamiliar vendor                        Q72          269      6.2     16.0
Security                                 Q73          616     14.2     36.6
Receipt                                  Q74          227      5.2     13.5
Judge quality                            Q75          598     13.8     35.5
Enough info                              Q76          215      5.0     12.8
Uncomfortable                            Q77          195      4.5     11.6
Bad press                                Q78          126      2.9      7.5
Bad experience                           Q79           43      1.0      2.6
Privacy                                  Q80          434     10.0     25.8
No credit                                Q81          106      2.4      6.3
Company policy                           Q82           45      1.0      2.7
Prefer people                            Q83          157      3.6      9.3
Can't find                               Q84          106      2.4      6.3
Not option                               Q85           87      2.0      5.2
Not home                                 Q86           83      1.9      4.9
Other                                    Q87          170      3.9     10.1
                                                  -------    -----    -----
                                 Total responses     4332    100.0    257.1

0 missing cases;  1,685 valid cases



X4:      2.00   Male

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          923     11.2     27.7
Never tried                              Q69          231      2.8      6.9
Too complicated                          Q70          178      2.2      5.3
Easier locally                           Q71          612      7.4     18.3
Unfamiliar vendor                        Q72          558      6.8     16.7
Security                                 Q73          830     10.1     24.9
Receipt                                  Q74          344      4.2     10.3
Judge quality                            Q75         1138     13.8     34.1
Enough info                              Q76          473      5.8     14.2
Uncomfortable                            Q77          205      2.5      6.1
Bad press                                Q78          133      1.6      4.0
Bad experience                           Q79           80      1.0      2.4
Privacy                                  Q80          702      8.5     21.0
No credit                                Q81          215      2.6      6.4
Company policy                           Q82          129      1.6      3.9
Prefer people                            Q83          419      5.1     12.6
Can't find                               Q84          251      3.1      7.5
Not option                               Q85          250      3.0      7.5
Not home                                 Q86          200      2.4      6.0
Other                                    Q87          354      4.3     10.6
                                                  -------    -----    -----
                                 Total responses     8225    100.0    246.5

0 missing cases;  3,337 valid cases

Reasons for Not Purchasing




X2:         .

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68           23     11.1     27.4
Never tried                              Q69            6      2.9      7.1
Too complicated                          Q70            7      3.4      8.3
Easier locally                           Q71           10      4.8     11.9
Unfamiliar vendor                        Q72           10      4.8     11.9
Security                                 Q73           37     17.8     44.0
Receipt                                  Q74            8      3.8      9.5
Judge quality                            Q75           20      9.6     23.8
Enough info                              Q76            6      2.9      7.1
Uncomfortable                            Q77            9      4.3     10.7
Bad press                                Q78            4      1.9      4.8
Privacy                                  Q80           30     14.4     35.7
No credit                                Q81            1       .5      1.2
Prefer people                            Q83           13      6.3     15.5
Can't find                               Q84            7      3.4      8.3
Not option                               Q85            2      1.0      2.4
Not home                                 Q86            4      1.9      4.8
Other                                    Q87           11      5.3     13.1
                                                  -------    -----    -----
                                 Total responses      208    100.0    247.6

0 missing cases;  84 valid cases



X2:         1   11-20

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68           76      8.9     25.3
Never tried                              Q69           52      6.1     17.3
Too complicated                          Q70           11      1.3      3.7
Easier locally                           Q71           70      8.2     23.3
Unfamiliar vendor                        Q72           36      4.2     12.0
Security                                 Q73           75      8.8     25.0
Receipt                                  Q74           50      5.8     16.7
Judge quality                            Q75           89     10.4     29.7
Enough info                              Q76           35      4.1     11.7
Uncomfortable                            Q77           37      4.3     12.3
Bad press                                Q78           26      3.0      8.7
Bad experience                           Q79           12      1.4      4.0
Privacy                                  Q80           66      7.7     22.0
No credit                                Q81           90     10.5     30.0
Company policy                           Q82            3       .4      1.0
Prefer people                            Q83           48      5.6     16.0
Can't find                               Q84           15      1.8      5.0
Not option                               Q85           14      1.6      4.7
Not home                                 Q86           18      2.1      6.0
Other                                    Q87           32      3.7     10.7
                                                  -------    -----    -----
                                 Total responses      855    100.0    285.0

0 missing cases;  300 valid cases



X2:         2   21-25

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          137      8.4     21.9
Never tried                              Q69           66      4.1     10.5
Too complicated                          Q70           25      1.5      4.0
Easier locally                           Q71          139      8.6     22.2
Unfamiliar vendor                        Q72          100      6.2     15.9
Security                                 Q73          183     11.3     29.2
Receipt                                  Q74           82      5.0     13.1
Judge quality                            Q75          221     13.6     35.2
Enough info                              Q76           82      5.0     13.1
Uncomfortable                            Q77           46      2.8      7.3
Bad press                                Q78           33      2.0      5.3
Bad experience                           Q79           18      1.1      2.9
Privacy                                  Q80          115      7.1     18.3
No credit                                Q81           66      4.1     10.5
Company policy                           Q82            9       .6      1.4
Prefer people                            Q83           83      5.1     13.2
Can't find                               Q84           44      2.7      7.0
Not option                               Q85           55      3.4      8.8
Not home                                 Q86           52      3.2      8.3
Other                                    Q87           68      4.2     10.8
                                                  -------    -----    -----
                                 Total responses     1624    100.0    259.0

0 missing cases;  627 valid cases



X2:         3   26-50

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          856     11.0     27.0
Never tried                              Q69          189      2.4      6.0
Too complicated                          Q70          160      2.1      5.0
Easier locally                           Q71          537      6.9     16.9
Unfamiliar vendor                        Q72          531      6.8     16.7
Security                                 Q73          894     11.5     28.2
Receipt                                  Q74          351      4.5     11.1
Judge quality                            Q75         1080     13.9     34.1
Enough info                              Q76          442      5.7     13.9
Uncomfortable                            Q77          227      2.9      7.2
Bad press                                Q78          148      1.9      4.7
Bad experience                           Q79           74       .9      2.3
Privacy                                  Q80          716      9.2     22.6
No credit                                Q81          142      1.8      4.5
Company policy                           Q82          144      1.8      4.5
Prefer people                            Q83          324      4.2     10.2
Can't find                               Q84          225      2.9      7.1
Not option                               Q85          232      3.0      7.3
Not home                                 Q86          184      2.4      5.8
Other                                    Q87          340      4.4     10.7
                                                  -------    -----    -----
                                 Total responses     7796    100.0    245.9

0 missing cases;  3,171 valid cases



X2:         4   50+

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          203      9.8     24.2
Never tried                              Q69           64      3.1      7.6
Too complicated                          Q70           48      2.3      5.7
Easier locally                           Q71          120      5.8     14.3
Unfamiliar vendor                        Q72          150      7.2     17.9
Security                                 Q73          257     12.4     30.6
Receipt                                  Q74           80      3.9      9.5
Judge quality                            Q75          326     15.7     38.8
Enough info                              Q76          123      5.9     14.6
Uncomfortable                            Q77           81      3.9      9.6
Bad press                                Q78           48      2.3      5.7
Bad experience                           Q79           19       .9      2.3
Privacy                                  Q80          209     10.1     24.9
No credit                                Q81           22      1.1      2.6
Company policy                           Q82           18       .9      2.1
Prefer people                            Q83          108      5.2     12.9
Can't find                               Q84           66      3.2      7.9
Not option                               Q85           34      1.6      4.0
Not home                                 Q86           25      1.2      3.0
Other                                    Q87           73      3.5      8.7
                                                  -------    -----    -----
                                 Total responses     2074    100.0    246.9

0 missing cases;  840 valid cases

Reasons for Not Purchasing




X3:         1   <1 Year

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68           85      4.5     13.0
Never tried                              Q69          128      6.8     19.6
Too complicated                          Q70           27      1.4      4.1
Easier locally                           Q71           90      4.8     13.8
Unfamiliar vendor                        Q72           94      5.0     14.4
Security                                 Q73          311     16.5     47.6
Receipt                                  Q74          102      5.4     15.6
Judge quality                            Q75          231     12.3     35.4
Enough info                              Q76           70      3.7     10.7
Uncomfortable                            Q77          120      6.4     18.4
Bad press                                Q78           69      3.7     10.6
Bad experience                           Q79           20      1.1      3.1
Privacy                                  Q80          206     10.9     31.5
No credit                                Q81           55      2.9      8.4
Company policy                           Q82           15       .8      2.3
Prefer people                            Q83          105      5.6     16.1
Can't find                               Q84           40      2.1      6.1
Not option                               Q85           14       .7      2.1
Not home                                 Q86           32      1.7      4.9
Other                                    Q87           71      3.8     10.9
                                                  -------    -----    -----
                                 Total responses     1885    100.0    288.7

0 missing cases;  653 valid cases



X3:         2   1-3 Years

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          390      8.9     22.5
Never tried                              Q69          152      3.5      8.8
Too complicated                          Q70           76      1.7      4.4
Easier locally                           Q71          309      7.1     17.8
Unfamiliar vendor                        Q72          285      6.5     16.4
Security                                 Q73          564     12.9     32.5
Receipt                                  Q74          209      4.8     12.0
Judge quality                            Q75          588     13.4     33.9
Enough info                              Q76          224      5.1     12.9
Uncomfortable                            Q77          163      3.7      9.4
Bad press                                Q78          114      2.6      6.6
Bad experience                           Q79           50      1.1      2.9
Privacy                                  Q80          415      9.5     23.9
No credit                                Q81          141      3.2      8.1
Company policy                           Q82           40       .9      2.3
Prefer people                            Q83          197      4.5     11.3
Can't find                               Q84          111      2.5      6.4
Not option                               Q85           94      2.1      5.4
Not home                                 Q86           84      1.9      4.8
Other                                    Q87          175      4.0     10.1
                                                  -------    -----    -----
                                 Total responses     4381    100.0    252.4

0 missing cases;  1,736 valid cases



X3:         3   >4 Years

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          820     13.0     31.1
Never tried                              Q69           97      1.5      3.7
Too complicated                          Q70          148      2.4      5.6
Easier locally                           Q71          477      7.6     18.1
Unfamiliar vendor                        Q72          448      7.1     17.0
Security                                 Q73          571      9.1     21.7
Receipt                                  Q74          260      4.1      9.9
Judge quality                            Q75          917     14.6     34.8
Enough info                              Q76          394      6.3     15.0
Uncomfortable                            Q77          117      1.9      4.4
Bad press                                Q78           76      1.2      2.9
Bad experience                           Q79           53       .8      2.0
Privacy                                  Q80          515      8.2     19.6
No credit                                Q81          125      2.0      4.7
Company policy                           Q82          119      1.9      4.5
Prefer people                            Q83          274      4.4     10.4
Can't find                               Q84          206      3.3      7.8
Not option                               Q85          229      3.6      8.7
Not home                                 Q86          167      2.7      6.3
Other                                    Q87          278      4.4     10.6
                                                  -------    -----    -----
                                 Total responses     6291    100.0    238.9

0 missing cases;  2,633 valid cases

Reasons for Not Purchasing




X6:         1   Novice

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68           78      3.6      9.7
Never tried                              Q69          175      8.0     21.7
Too complicated                          Q70           28      1.3      3.5
Easier locally                           Q71           96      4.4     11.9
Unfamiliar vendor                        Q72          112      5.1     13.9
Security                                 Q73          388     17.8     48.0
Receipt                                  Q74          102      4.7     12.6
Judge quality                            Q75          270     12.4     33.4
Enough info                              Q76           83      3.8     10.3
Uncomfortable                            Q77          146      6.7     18.1
Bad press                                Q78           78      3.6      9.7
Bad experience                           Q79           21      1.0      2.6
Privacy                                  Q80          240     11.0     29.7
No credit                                Q81           69      3.2      8.5
Company policy                           Q82           15       .7      1.9
Prefer people                            Q83          121      5.6     15.0
Can't find                               Q84           46      2.1      5.7
Not option                               Q85           13       .6      1.6
Not home                                 Q86           27      1.2      3.3
Other                                    Q87           72      3.3      8.9
                                                  -------    -----    -----
                                 Total responses     2180    100.0    269.8

0 missing cases;  808 valid cases



X6:         2   Intermediate

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          291      7.5     20.3
Never tried                              Q69          143      3.7     10.0
Too complicated                          Q70           68      1.7      4.7
Easier locally                           Q71          272      7.0     19.0
Unfamiliar vendor                        Q72          252      6.5     17.6
Security                                 Q73          529     13.6     36.9
Receipt                                  Q74          203      5.2     14.1
Judge quality                            Q75          529     13.6     36.9
Enough info                              Q76          202      5.2     14.1
Uncomfortable                            Q77          150      3.8     10.5
Bad press                                Q78          108      2.8      7.5
Bad experience                           Q79           38      1.0      2.6
Privacy                                  Q80          387      9.9     27.0
No credit                                Q81          103      2.6      7.2
Company policy                           Q82           49      1.3      3.4
Prefer people                            Q83          184      4.7     12.8
Can't find                               Q84           95      2.4      6.6
Not option                               Q85           61      1.6      4.3
Not home                                 Q86           73      1.9      5.1
Other                                    Q87          162      4.2     11.3
                                                  -------    -----    -----
                                 Total responses     3899    100.0    271.7

0 missing cases;  1,435 valid cases



X6:         3   Experienced

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          540     11.8     29.1
Never tried                              Q69           58      1.3      3.1
Too complicated                          Q70          101      2.2      5.4
Easier locally                           Q71          358      7.8     19.3
Unfamiliar vendor                        Q72          328      7.1     17.7
Security                                 Q73          425      9.3     22.9
Receipt                                  Q74          198      4.3     10.7
Judge quality                            Q75          672     14.6     36.2
Enough info                              Q76          279      6.1     15.0
Uncomfortable                            Q77           88      1.9      4.7
Bad press                                Q78           57      1.2      3.1
Bad experience                           Q79           40       .9      2.2
Privacy                                  Q80          398      8.7     21.5
No credit                                Q81          117      2.6      6.3
Company policy                           Q82           78      1.7      4.2
Prefer people                            Q83          216      4.7     11.6
Can't find                               Q84          150      3.3      8.1
Not option                               Q85          163      3.6      8.8
Not home                                 Q86          123      2.7      6.6
Other                                    Q87          199      4.3     10.7
                                                  -------    -----    -----
                                 Total responses     4588    100.0    247.3

0 missing cases;  1,855 valid cases



X6:         4   Expert

Group G87  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q68          386     20.4     41.8
Never tried                              Q69            1       .1       .1
Too complicated                          Q70           54      2.9      5.8
Easier locally                           Q71          150      7.9     16.2
Unfamiliar vendor                        Q72          135      7.1     14.6
Security                                 Q73          104      5.5     11.3
Receipt                                  Q74           68      3.6      7.4
Judge quality                            Q75          265     14.0     28.7
Enough info                              Q76          124      6.6     13.4
Uncomfortable                            Q77           16       .8      1.7
Bad press                                Q78           16       .8      1.7
Bad experience                           Q79           24      1.3      2.6
Privacy                                  Q80          111      5.9     12.0
No credit                                Q81           32      1.7      3.5
Company policy                           Q82           32      1.7      3.5
Prefer people                            Q83           55      2.9      6.0
Can't find                               Q84           66      3.5      7.1
Not option                               Q85          100      5.3     10.8
Not home                                 Q86           60      3.2      6.5
Other                                    Q87           91      4.8      9.8
                                                  -------    -----    -----
                                 Total responses     1890    100.0    204.5

0 missing cases;  924 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280