GVU's Tenth WWW User Survey Graphs

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How Concerned about Security for ECommerce


How concerned are you about security in relation to making purchases or banking over the Internet? Keep in mind that "security" can mean privacy, confidentiality, and/or proof of identitiy for you or for someone else.

How Concerned about Security for ECommerce

How Concerned about Security for ECommerce

Frequency Percent Valid Percent Cumulative Percent
Valid Not at all 64 4.3 4.3 4.3
A little 224 15.1 15.1 19.4
Somewhat 319 21.5 21.5 41.0
Very 859 58.0 58.0 98.9
Should be, but not 16 1.1 1.1 100.0
Total 1482 100.0 100.0

How Concerned about Security for ECommerce

How Concerned about Security for ECommerce
Location Frequency Percent Valid Percent Cumulative Percent
. Valid A little 1 4.2 4.2 4.2
Somewhat 3 12.5 12.5 16.7
Very 20 83.3 83.3 100.0
Total 24 100.0 100.0
USA Valid Not at all 47 3.8 3.8 3.8
A little 186 15.2 15.2 19.1
Somewhat 268 21.9 21.9 41.0
Very 707 57.8 57.8 98.8
Should be, but not 15 1.2 1.2 100.0
Total 1223 100.0 100.0
Europe Valid Not at all 8 6.3 6.3 6.3
A little 23 18.0 18.0 24.2
Somewhat 24 18.8 18.8 43.0
Very 72 56.3 56.3 99.2
Should be, but not 1 .8 .8 100.0
Total 128 100.0 100.0
Other Valid Not at all 9 8.4 8.4 8.4
A little 14 13.1 13.1 21.5
Somewhat 24 22.4 22.4 43.9
Very 60 56.1 56.1 100.0
Total 107 100.0 100.0

How Concerned about Security for ECommerce

How Concerned about Security for ECommerce
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid A little 1 4.2 4.2 4.2
Somewhat 3 12.5 12.5 16.7
Very 20 83.3 83.3 100.0
Total 24 100.0 100.0
Female Valid Not at all 16 3.5 3.5 3.5
A little 61 13.3 13.3 16.8
Somewhat 93 20.4 20.4 37.2
Very 283 61.9 61.9 99.1
Should be, but not 4 .9 .9 100.0
Total 457 100.0 100.0
Male Valid Not at all 48 4.8 4.8 4.8
A little 162 16.2 16.2 21.0
Somewhat 223 22.3 22.3 43.3
Very 556 55.5 55.5 98.8
Should be, but not 12 1.2 1.2 100.0
Total 1001 100.0 100.0

How Concerned about Security for ECommerce

How Concerned about Security for ECommerce
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid A little 3 5.8 5.8 5.8
Somewhat 9 17.3 17.3 23.1
Very 40 76.9 76.9 100.0
Total 52 100.0 100.0
11-20 Valid Not at all 4 5.1 5.1 5.1
A little 16 20.3 20.3 25.3
Somewhat 19 24.1 24.1 49.4
Very 35 44.3 44.3 93.7
Should be, but not 5 6.3 6.3 100.0
Total 79 100.0 100.0
21-25 Valid Not at all 15 8.2 8.2 8.2
A little 20 10.9 10.9 19.1
Somewhat 37 20.2 20.2 39.3
Very 110 60.1 60.1 99.5
Should be, but not 1 .5 .5 100.0
Total 183 100.0 100.0
26-50 Valid Not at all 38 4.2 4.2 4.2
A little 144 16.1 16.1 20.3
Somewhat 199 22.2 22.2 42.6
Very 508 56.8 56.8 99.3
Should be, but not 6 .7 .7 100.0
Total 895 100.0 100.0
50+ Valid Not at all 7 2.6 2.6 2.6
A little 41 15.0 15.0 17.6
Somewhat 55 20.1 20.1 37.7
Very 166 60.8 60.8 98.5
Should be, but not 4 1.5 1.5 100.0
Total 273 100.0 100.0

How Concerned about Security for ECommerce

How Concerned about Security for ECommerce
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid A little 1 4.2 4.2 4.2
Somewhat 3 12.5 12.5 16.7
Very 20 83.3 83.3 100.0
Total 24 100.0 100.0
<1 Year Valid Not at all 3 1.5 1.5 1.5
A little 13 6.7 6.7 8.2
Somewhat 32 16.5 16.5 24.7
Very 143 73.7 73.7 98.5
Should be, but not 3 1.5 1.5 100.0
Total 194 100.0 100.0
1-3 Years Valid Not at all 17 3.8 3.8 3.8
A little 62 13.9 13.9 17.7
Somewhat 91 20.4 20.4 38.1
Very 269 60.3 60.3 98.4
Should be, but not 7 1.6 1.6 100.0
Total 446 100.0 100.0
>4 Years Valid Not at all 44 5.4 5.4 5.4
A little 148 18.1 18.1 23.5
Somewhat 193 23.6 23.6 47.1
Very 427 52.2 52.2 99.3
Should be, but not 6 .7 .7 100.0
Total 818 100.0 100.0

How Concerned about Security for ECommerce

How Concerned about Security for ECommerce
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid A little 1 4.2 4.2 4.2
Somewhat 3 12.5 12.5 16.7
Very 20 83.3 83.3 100.0
Total 24 100.0 100.0
Novice Valid Not at all 2 1.0 1.0 1.0
A little 13 6.5 6.5 7.5
Somewhat 27 13.5 13.5 21.0
Very 156 78.0 78.0 99.0
Should be, but not 2 1.0 1.0 100.0
Total 200 100.0 100.0
Intermediate Valid Not at all 9 2.2 2.2 2.2
A little 55 13.3 13.3 15.5
Somewhat 84 20.4 20.4 35.9
Very 258 62.6 62.6 98.5
Should be, but not 6 1.5 1.5 100.0
Total 412 100.0 100.0
Experienced Valid Not at all 29 5.2 5.2 5.2
A little 103 18.5 18.5 23.7
Somewhat 125 22.5 22.5 46.2
Very 296 53.2 53.2 99.5
Should be, but not 3 .5 .5 100.0
Total 556 100.0 100.0
Expert Valid Not at all 24 8.3 8.3 8.3
A little 52 17.9 17.9 26.2
Somewhat 80 27.6 27.6 53.8
Very 129 44.5 44.5 98.3
Should be, but not 5 1.7 1.7 100.0
Total 290 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280