GVU's Tenth WWW User Survey Graphs

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Users Ought to Have Complete Control of Demographic Info

A user ought to have complete control over which sites get what demographic information.



Users Ought to Have Complete Control of Demographic Info

Users Ought to Have Complete Control of Demographic Info

Frequency Percent Valid Percent Cumulative Percent
Valid Agree Strongly 1080 72.9 72.9 72.9
Agree Somewhat 261 17.6 17.6 90.5
Neither Agree or Disagree 73 4.9 4.9 95.4
Disagree Somewhat 34 2.3 2.3 97.7
Disagree Strongly 15 1.0 1.0 98.7
No Opinion 19 1.3 1.3 100.0
Total 1482 100.0 100.0

Users Ought to Have Complete Control of Demographic Info

Users Ought to Have Complete Control of Demographic Info
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 17 70.8 70.8 70.8
Agree Somewhat 2 8.3 8.3 79.2
Neither Agree or Disagree 1 4.2 4.2 83.3
Disagree Somewhat 2 8.3 8.3 91.7
Disagree Strongly 1 4.2 4.2 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
USA Valid Agree Strongly 896 73.3 73.3 73.3
Agree Somewhat 213 17.4 17.4 90.7
Neither Agree or Disagree 60 4.9 4.9 95.6
Disagree Somewhat 28 2.3 2.3 97.9
Disagree Strongly 11 .9 .9 98.8
No Opinion 15 1.2 1.2 100.0
Total 1223 100.0 100.0
Europe Valid Agree Strongly 91 71.1 71.1 71.1
Agree Somewhat 25 19.5 19.5 90.6
Neither Agree or Disagree 6 4.7 4.7 95.3
Disagree Somewhat 3 2.3 2.3 97.7
Disagree Strongly 2 1.6 1.6 99.2
No Opinion 1 .8 .8 100.0
Total 128 100.0 100.0
Other Valid Agree Strongly 76 71.0 71.0 71.0
Agree Somewhat 21 19.6 19.6 90.7
Neither Agree or Disagree 6 5.6 5.6 96.3
Disagree Somewhat 1 .9 .9 97.2
Disagree Strongly 1 .9 .9 98.1
No Opinion 2 1.9 1.9 100.0
Total 107 100.0 100.0

Users Ought to Have Complete Control of Demographic Info

Users Ought to Have Complete Control of Demographic Info
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 17 70.8 70.8 70.8
Agree Somewhat 2 8.3 8.3 79.2
Neither Agree or Disagree 1 4.2 4.2 83.3
Disagree Somewhat 2 8.3 8.3 91.7
Disagree Strongly 1 4.2 4.2 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
Female Valid Agree Strongly 339 74.2 74.2 74.2
Agree Somewhat 76 16.6 16.6 90.8
Neither Agree or Disagree 23 5.0 5.0 95.8
Disagree Somewhat 8 1.8 1.8 97.6
Disagree Strongly 3 .7 .7 98.2
No Opinion 8 1.8 1.8 100.0
Total 457 100.0 100.0
Male Valid Agree Strongly 724 72.3 72.3 72.3
Agree Somewhat 183 18.3 18.3 90.6
Neither Agree or Disagree 49 4.9 4.9 95.5
Disagree Somewhat 24 2.4 2.4 97.9
Disagree Strongly 11 1.1 1.1 99.0
No Opinion 10 1.0 1.0 100.0
Total 1001 100.0 100.0

Users Ought to Have Complete Control of Demographic Info

Users Ought to Have Complete Control of Demographic Info
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 42 80.8 80.8 80.8
Agree Somewhat 2 3.8 3.8 84.6
Neither Agree or Disagree 1 1.9 1.9 86.5
Disagree Somewhat 2 3.8 3.8 90.4
Disagree Strongly 3 5.8 5.8 96.2
No Opinion 2 3.8 3.8 100.0
Total 52 100.0 100.0
11-20 Valid Agree Strongly 48 60.8 60.8 60.8
Agree Somewhat 20 25.3 25.3 86.1
Neither Agree or Disagree 6 7.6 7.6 93.7
Disagree Somewhat 3 3.8 3.8 97.5
Disagree Strongly 1 1.3 1.3 98.7
No Opinion 1 1.3 1.3 100.0
Total 79 100.0 100.0
21-25 Valid Agree Strongly 126 68.9 68.9 68.9
Agree Somewhat 39 21.3 21.3 90.2
Neither Agree or Disagree 11 6.0 6.0 96.2
Disagree Somewhat 3 1.6 1.6 97.8
Disagree Strongly 3 1.6 1.6 99.5
No Opinion 1 .5 .5 100.0
Total 183 100.0 100.0
26-50 Valid Agree Strongly 671 75.0 75.0 75.0
Agree Somewhat 149 16.6 16.6 91.6
Neither Agree or Disagree 41 4.6 4.6 96.2
Disagree Somewhat 18 2.0 2.0 98.2
Disagree Strongly 6 .7 .7 98.9
No Opinion 10 1.1 1.1 100.0
Total 895 100.0 100.0
50+ Valid Agree Strongly 193 70.7 70.7 70.7
Agree Somewhat 51 18.7 18.7 89.4
Neither Agree or Disagree 14 5.1 5.1 94.5
Disagree Somewhat 8 2.9 2.9 97.4
Disagree Strongly 2 .7 .7 98.2
No Opinion 5 1.8 1.8 100.0
Total 273 100.0 100.0

Users Ought to Have Complete Control of Demographic Info

Users Ought to Have Complete Control of Demographic Info
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 17 70.8 70.8 70.8
Agree Somewhat 2 8.3 8.3 79.2
Neither Agree or Disagree 1 4.2 4.2 83.3
Disagree Somewhat 2 8.3 8.3 91.7
Disagree Strongly 1 4.2 4.2 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
<1 Year Valid Agree Strongly 143 73.7 73.7 73.7
Agree Somewhat 29 14.9 14.9 88.7
Neither Agree or Disagree 10 5.2 5.2 93.8
Disagree Somewhat 4 2.1 2.1 95.9
Disagree Strongly 1 .5 .5 96.4
No Opinion 7 3.6 3.6 100.0
Total 194 100.0 100.0
1-3 Years Valid Agree Strongly 305 68.4 68.4 68.4
Agree Somewhat 95 21.3 21.3 89.7
Neither Agree or Disagree 25 5.6 5.6 95.3
Disagree Somewhat 10 2.2 2.2 97.5
Disagree Strongly 4 .9 .9 98.4
No Opinion 7 1.6 1.6 100.0
Total 446 100.0 100.0
>4 Years Valid Agree Strongly 615 75.2 75.2 75.2
Agree Somewhat 135 16.5 16.5 91.7
Neither Agree or Disagree 37 4.5 4.5 96.2
Disagree Somewhat 18 2.2 2.2 98.4
Disagree Strongly 9 1.1 1.1 99.5
No Opinion 4 .5 .5 100.0
Total 818 100.0 100.0

Users Ought to Have Complete Control of Demographic Info

Users Ought to Have Complete Control of Demographic Info
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 17 70.8 70.8 70.8
Agree Somewhat 2 8.3 8.3 79.2
Neither Agree or Disagree 1 4.2 4.2 83.3
Disagree Somewhat 2 8.3 8.3 91.7
Disagree Strongly 1 4.2 4.2 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
Novice Valid Agree Strongly 144 72.0 72.0 72.0
Agree Somewhat 36 18.0 18.0 90.0
Neither Agree or Disagree 10 5.0 5.0 95.0
Disagree Somewhat 1 .5 .5 95.5
Disagree Strongly 2 1.0 1.0 96.5
No Opinion 7 3.5 3.5 100.0
Total 200 100.0 100.0
Intermediate Valid Agree Strongly 301 73.1 73.1 73.1
Agree Somewhat 68 16.5 16.5 89.6
Neither Agree or Disagree 22 5.3 5.3 94.9
Disagree Somewhat 10 2.4 2.4 97.3
Disagree Strongly 4 1.0 1.0 98.3
No Opinion 7 1.7 1.7 100.0
Total 412 100.0 100.0
Experienced Valid Agree Strongly 404 72.7 72.7 72.7
Agree Somewhat 99 17.8 17.8 90.5
Neither Agree or Disagree 29 5.2 5.2 95.7
Disagree Somewhat 13 2.3 2.3 98.0
Disagree Strongly 7 1.3 1.3 99.3
No Opinion 4 .7 .7 100.0
Total 556 100.0 100.0
Expert Valid Agree Strongly 214 73.8 73.8 73.8
Agree Somewhat 56 19.3 19.3 93.1
Neither Agree or Disagree 11 3.8 3.8 96.9
Disagree Somewhat 8 2.8 2.8 99.7
Disagree Strongly 1 .3 .3 100.0
Total 290 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280