GVU's Tenth WWW User Survey Graphs

[Back to Tenth Survey Home | Back to Tenth Survey Graphs]

Use of Demographic Information in Other Mediums

Magazines to which I subscribe have the right to sell my name and address to companies they feel will interest me


Use of Demographic Information in Other Mediums

Use of Demographic Information in Other Mediums

Frequency Percent Valid Percent Cumulative Percent
Valid Agree Strongly 38 2.6 2.6 2.6
Agree Somewhat 147 9.9 9.9 12.5
Neither Agree or Disagree 92 6.2 6.2 18.7
Disagree Somewhat 287 19.4 19.4 38.1
Disagree Strongly 909 61.3 61.3 99.4
No Opinion 9 .6 .6 100.0
Total 1482 100.0 100.0

Use of Demographic Information in Other Mediums

Use of Demographic Information in Other Mediums
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Somewhat 3 12.5 12.5 12.5
Neither Agree or Disagree 1 4.2 4.2 16.7
Disagree Somewhat 2 8.3 8.3 25.0
Disagree Strongly 17 70.8 70.8 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
USA Valid Agree Strongly 35 2.9 2.9 2.9
Agree Somewhat 126 10.3 10.3 13.2
Neither Agree or Disagree 80 6.5 6.5 19.7
Disagree Somewhat 243 19.9 19.9 39.6
Disagree Strongly 733 59.9 59.9 99.5
No Opinion 6 .5 .5 100.0
Total 1223 100.0 100.0
Europe Valid Agree Strongly 1 .8 .8 .8
Agree Somewhat 10 7.8 7.8 8.6
Neither Agree or Disagree 6 4.7 4.7 13.3
Disagree Somewhat 23 18.0 18.0 31.3
Disagree Strongly 86 67.2 67.2 98.4
No Opinion 2 1.6 1.6 100.0
Total 128 100.0 100.0
Other Valid Agree Strongly 2 1.9 1.9 1.9
Agree Somewhat 8 7.5 7.5 9.3
Neither Agree or Disagree 5 4.7 4.7 14.0
Disagree Somewhat 19 17.8 17.8 31.8
Disagree Strongly 73 68.2 68.2 100.0
Total 107 100.0 100.0

Use of Demographic Information in Other Mediums

Use of Demographic Information in Other Mediums
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Somewhat 3 12.5 12.5 12.5
Neither Agree or Disagree 1 4.2 4.2 16.7
Disagree Somewhat 2 8.3 8.3 25.0
Disagree Strongly 17 70.8 70.8 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
Female Valid Agree Strongly 7 1.5 1.5 1.5
Agree Somewhat 27 5.9 5.9 7.4
Neither Agree or Disagree 25 5.5 5.5 12.9
Disagree Somewhat 72 15.8 15.8 28.7
Disagree Strongly 321 70.2 70.2 98.9
No Opinion 5 1.1 1.1 100.0
Total 457 100.0 100.0
Male Valid Agree Strongly 31 3.1 3.1 3.1
Agree Somewhat 117 11.7 11.7 14.8
Neither Agree or Disagree 66 6.6 6.6 21.4
Disagree Somewhat 213 21.3 21.3 42.7
Disagree Strongly 571 57.0 57.0 99.7
No Opinion 3 .3 .3 100.0
Total 1001 100.0 100.0

Use of Demographic Information in Other Mediums

Use of Demographic Information in Other Mediums
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Strongly 1 1.9 1.9 1.9
Agree Somewhat 5 9.6 9.6 11.5
Neither Agree or Disagree 1 1.9 1.9 13.5
Disagree Somewhat 3 5.8 5.8 19.2
Disagree Strongly 40 76.9 76.9 96.2
No Opinion 2 3.8 3.8 100.0
Total 52 100.0 100.0
11-20 Valid Agree Strongly 1 1.3 1.3 1.3
Agree Somewhat 7 8.9 8.9 10.1
Neither Agree or Disagree 7 8.9 8.9 19.0
Disagree Somewhat 22 27.8 27.8 46.8
Disagree Strongly 40 50.6 50.6 97.5
No Opinion 2 2.5 2.5 100.0
Total 79 100.0 100.0
21-25 Valid Agree Strongly 2 1.1 1.1 1.1
Agree Somewhat 19 10.4 10.4 11.5
Neither Agree or Disagree 16 8.7 8.7 20.2
Disagree Somewhat 35 19.1 19.1 39.3
Disagree Strongly 111 60.7 60.7 100.0
Total 183 100.0 100.0
26-50 Valid Agree Strongly 26 2.9 2.9 2.9
Agree Somewhat 80 8.9 8.9 11.8
Neither Agree or Disagree 50 5.6 5.6 17.4
Disagree Somewhat 188 21.0 21.0 38.4
Disagree Strongly 547 61.1 61.1 99.6
No Opinion 4 .4 .4 100.0
Total 895 100.0 100.0
50+ Valid Agree Strongly 8 2.9 2.9 2.9
Agree Somewhat 36 13.2 13.2 16.1
Neither Agree or Disagree 18 6.6 6.6 22.7
Disagree Somewhat 39 14.3 14.3 37.0
Disagree Strongly 171 62.6 62.6 99.6
No Opinion 1 .4 .4 100.0
Total 273 100.0 100.0

Use of Demographic Information in Other Mediums

Use of Demographic Information in Other Mediums
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Somewhat 3 12.5 12.5 12.5
Neither Agree or Disagree 1 4.2 4.2 16.7
Disagree Somewhat 2 8.3 8.3 25.0
Disagree Strongly 17 70.8 70.8 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
<1 Year Valid Agree Strongly 8 4.1 4.1 4.1
Agree Somewhat 14 7.2 7.2 11.3
Neither Agree or Disagree 12 6.2 6.2 17.5
Disagree Somewhat 34 17.5 17.5 35.1
Disagree Strongly 123 63.4 63.4 98.5
No Opinion 3 1.5 1.5 100.0
Total 194 100.0 100.0
1-3 Years Valid Agree Strongly 14 3.1 3.1 3.1
Agree Somewhat 45 10.1 10.1 13.2
Neither Agree or Disagree 30 6.7 6.7 20.0
Disagree Somewhat 81 18.2 18.2 38.1
Disagree Strongly 273 61.2 61.2 99.3
No Opinion 3 .7 .7 100.0
Total 446 100.0 100.0
>4 Years Valid Agree Strongly 16 2.0 2.0 2.0
Agree Somewhat 85 10.4 10.4 12.3
Neither Agree or Disagree 49 6.0 6.0 18.3
Disagree Somewhat 170 20.8 20.8 39.1
Disagree Strongly 496 60.6 60.6 99.8
No Opinion 2 .2 .2 100.0
Total 818 100.0 100.0

Use of Demographic Information in Other Mediums

Use of Demographic Information in Other Mediums
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Agree Somewhat 3 12.5 12.5 12.5
Neither Agree or Disagree 1 4.2 4.2 16.7
Disagree Somewhat 2 8.3 8.3 25.0
Disagree Strongly 17 70.8 70.8 95.8
No Opinion 1 4.2 4.2 100.0
Total 24 100.0 100.0
Novice Valid Agree Strongly 3 1.5 1.5 1.5
Agree Somewhat 16 8.0 8.0 9.5
Neither Agree or Disagree 10 5.0 5.0 14.5
Disagree Somewhat 36 18.0 18.0 32.5
Disagree Strongly 133 66.5 66.5 99.0
No Opinion 2 1.0 1.0 100.0
Total 200 100.0 100.0
Intermediate Valid Agree Strongly 13 3.2 3.2 3.2
Agree Somewhat 32 7.8 7.8 10.9
Neither Agree or Disagree 25 6.1 6.1 17.0
Disagree Somewhat 68 16.5 16.5 33.5
Disagree Strongly 270 65.5 65.5 99.0
No Opinion 4 1.0 1.0 100.0
Total 412 100.0 100.0
Experienced Valid Agree Strongly 10 1.8 1.8 1.8
Agree Somewhat 70 12.6 12.6 14.4
Neither Agree or Disagree 40 7.2 7.2 21.6
Disagree Somewhat 111 20.0 20.0 41.5
Disagree Strongly 323 58.1 58.1 99.6
No Opinion 2 .4 .4 100.0
Total 556 100.0 100.0
Expert Valid Agree Strongly 12 4.1 4.1 4.1
Agree Somewhat 26 9.0 9.0 13.1
Neither Agree or Disagree 16 5.5 5.5 18.6
Disagree Somewhat 70 24.1 24.1 42.8
Disagree Strongly 166 57.2 57.2 100.0
Total 290 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280