Direct Marketing
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
Valid |
Agree Strongly |
29
| 2.0
| 2.0
| 2.0
|
Agree Somewhat |
177
| 11.9
| 11.9
| 13.9
|
Neither Agree or Disagree |
171
| 11.5
| 11.5
| 25.4
|
Disagree Somewhat |
323
| 21.8
| 21.8
| 47.2
|
Disagree Strongly |
760
| 51.3
| 51.3
| 98.5
|
No Opinion |
22
| 1.5
| 1.5
| 100.0
|
Total |
1482
| 100.0
| 100.0
|
|
Direct Marketing
Location |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Agree Strongly |
2
| 8.3
| 8.3
| 8.3
|
Agree Somewhat |
7
| 29.2
| 29.2
| 37.5
|
Neither Agree or Disagree |
1
| 4.2
| 4.2
| 41.7
|
Disagree Somewhat |
2
| 8.3
| 8.3
| 50.0
|
Disagree Strongly |
10
| 41.7
| 41.7
| 91.7
|
No Opinion |
2
| 8.3
| 8.3
| 100.0
|
Total |
24
| 100.0
| 100.0
|
|
USA |
Valid |
Agree Strongly |
23
| 1.9
| 1.9
| 1.9
|
Agree Somewhat |
145
| 11.9
| 11.9
| 13.7
|
Neither Agree or Disagree |
140
| 11.4
| 11.4
| 25.2
|
Disagree Somewhat |
273
| 22.3
| 22.3
| 47.5
|
Disagree Strongly |
624
| 51.0
| 51.0
| 98.5
|
No Opinion |
18
| 1.5
| 1.5
| 100.0
|
Total |
1223
| 100.0
| 100.0
|
|
Europe |
Valid |
Agree Somewhat |
15
| 11.7
| 11.7
| 11.7
|
Neither Agree or Disagree |
18
| 14.1
| 14.1
| 25.8
|
Disagree Somewhat |
27
| 21.1
| 21.1
| 46.9
|
Disagree Strongly |
66
| 51.6
| 51.6
| 98.4
|
No Opinion |
2
| 1.6
| 1.6
| 100.0
|
Total |
128
| 100.0
| 100.0
|
|
Other |
Valid |
Agree Strongly |
4
| 3.7
| 3.7
| 3.7
|
Agree Somewhat |
10
| 9.3
| 9.3
| 13.1
|
Neither Agree or Disagree |
12
| 11.2
| 11.2
| 24.3
|
Disagree Somewhat |
21
| 19.6
| 19.6
| 43.9
|
Disagree Strongly |
60
| 56.1
| 56.1
| 100.0
|
Total |
107
| 100.0
| 100.0
|
|
Direct Marketing
Gender |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Agree Strongly |
2
| 8.3
| 8.3
| 8.3
|
Agree Somewhat |
7
| 29.2
| 29.2
| 37.5
|
Neither Agree or Disagree |
1
| 4.2
| 4.2
| 41.7
|
Disagree Somewhat |
2
| 8.3
| 8.3
| 50.0
|
Disagree Strongly |
10
| 41.7
| 41.7
| 91.7
|
No Opinion |
2
| 8.3
| 8.3
| 100.0
|
Total |
24
| 100.0
| 100.0
|
|
Female |
Valid |
Agree Strongly |
6
| 1.3
| 1.3
| 1.3
|
Agree Somewhat |
47
| 10.3
| 10.3
| 11.6
|
Neither Agree or Disagree |
46
| 10.1
| 10.1
| 21.7
|
Disagree Somewhat |
93
| 20.4
| 20.4
| 42.0
|
Disagree Strongly |
254
| 55.6
| 55.6
| 97.6
|
No Opinion |
11
| 2.4
| 2.4
| 100.0
|
Total |
457
| 100.0
| 100.0
|
|
Male |
Valid |
Agree Strongly |
21
| 2.1
| 2.1
| 2.1
|
Agree Somewhat |
123
| 12.3
| 12.3
| 14.4
|
Neither Agree or Disagree |
124
| 12.4
| 12.4
| 26.8
|
Disagree Somewhat |
228
| 22.8
| 22.8
| 49.6
|
Disagree Strongly |
496
| 49.6
| 49.6
| 99.1
|
No Opinion |
9
| .9
| .9
| 100.0
|
Total |
1001
| 100.0
| 100.0
|
|
Direct Marketing
Age Groups |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Agree Strongly |
3
| 5.8
| 5.8
| 5.8
|
Agree Somewhat |
7
| 13.5
| 13.5
| 19.2
|
Neither Agree or Disagree |
6
| 11.5
| 11.5
| 30.8
|
Disagree Somewhat |
4
| 7.7
| 7.7
| 38.5
|
Disagree Strongly |
30
| 57.7
| 57.7
| 96.2
|
No Opinion |
2
| 3.8
| 3.8
| 100.0
|
Total |
52
| 100.0
| 100.0
|
|
11-20 |
Valid |
Agree Strongly |
2
| 2.5
| 2.5
| 2.5
|
Agree Somewhat |
17
| 21.5
| 21.5
| 24.1
|
Neither Agree or Disagree |
9
| 11.4
| 11.4
| 35.4
|
Disagree Somewhat |
13
| 16.5
| 16.5
| 51.9
|
Disagree Strongly |
33
| 41.8
| 41.8
| 93.7
|
No Opinion |
5
| 6.3
| 6.3
| 100.0
|
Total |
79
| 100.0
| 100.0
|
|
21-25 |
Valid |
Agree Strongly |
5
| 2.7
| 2.7
| 2.7
|
Agree Somewhat |
19
| 10.4
| 10.4
| 13.1
|
Neither Agree or Disagree |
23
| 12.6
| 12.6
| 25.7
|
Disagree Somewhat |
45
| 24.6
| 24.6
| 50.3
|
Disagree Strongly |
89
| 48.6
| 48.6
| 98.9
|
No Opinion |
2
| 1.1
| 1.1
| 100.0
|
Total |
183
| 100.0
| 100.0
|
|
26-50 |
Valid |
Agree Strongly |
16
| 1.8
| 1.8
| 1.8
|
Agree Somewhat |
94
| 10.5
| 10.5
| 12.3
|
Neither Agree or Disagree |
101
| 11.3
| 11.3
| 23.6
|
Disagree Somewhat |
208
| 23.2
| 23.2
| 46.8
|
Disagree Strongly |
467
| 52.2
| 52.2
| 99.0
|
No Opinion |
9
| 1.0
| 1.0
| 100.0
|
Total |
895
| 100.0
| 100.0
|
|
50+ |
Valid |
Agree Strongly |
3
| 1.1
| 1.1
| 1.1
|
Agree Somewhat |
40
| 14.7
| 14.7
| 15.8
|
Neither Agree or Disagree |
32
| 11.7
| 11.7
| 27.5
|
Disagree Somewhat |
53
| 19.4
| 19.4
| 46.9
|
Disagree Strongly |
141
| 51.6
| 51.6
| 98.5
|
No Opinion |
4
| 1.5
| 1.5
| 100.0
|
Total |
273
| 100.0
| 100.0
|
|
Direct Marketing
Experience |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Agree Strongly |
2
| 8.3
| 8.3
| 8.3
|
Agree Somewhat |
7
| 29.2
| 29.2
| 37.5
|
Neither Agree or Disagree |
1
| 4.2
| 4.2
| 41.7
|
Disagree Somewhat |
2
| 8.3
| 8.3
| 50.0
|
Disagree Strongly |
10
| 41.7
| 41.7
| 91.7
|
No Opinion |
2
| 8.3
| 8.3
| 100.0
|
Total |
24
| 100.0
| 100.0
|
|
<1 Year |
Valid |
Agree Strongly |
4
| 2.1
| 2.1
| 2.1
|
Agree Somewhat |
22
| 11.3
| 11.3
| 13.4
|
Neither Agree or Disagree |
21
| 10.8
| 10.8
| 24.2
|
Disagree Somewhat |
26
| 13.4
| 13.4
| 37.6
|
Disagree Strongly |
110
| 56.7
| 56.7
| 94.3
|
No Opinion |
11
| 5.7
| 5.7
| 100.0
|
Total |
194
| 100.0
| 100.0
|
|
1-3 Years |
Valid |
Agree Strongly |
1
| .2
| .2
| .2
|
Agree Somewhat |
64
| 14.3
| 14.3
| 14.6
|
Neither Agree or Disagree |
61
| 13.7
| 13.7
| 28.3
|
Disagree Somewhat |
100
| 22.4
| 22.4
| 50.7
|
Disagree Strongly |
214
| 48.0
| 48.0
| 98.7
|
No Opinion |
6
| 1.3
| 1.3
| 100.0
|
Total |
446
| 100.0
| 100.0
|
|
>4 Years |
Valid |
Agree Strongly |
22
| 2.7
| 2.7
| 2.7
|
Agree Somewhat |
84
| 10.3
| 10.3
| 13.0
|
Neither Agree or Disagree |
88
| 10.8
| 10.8
| 23.7
|
Disagree Somewhat |
195
| 23.8
| 23.8
| 47.6
|
Disagree Strongly |
426
| 52.1
| 52.1
| 99.6
|
No Opinion |
3
| .4
| .4
| 100.0
|
Total |
818
| 100.0
| 100.0
|
|
Direct Marketing
Skill Level |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Agree Strongly |
2
| 8.3
| 8.3
| 8.3
|
Agree Somewhat |
7
| 29.2
| 29.2
| 37.5
|
Neither Agree or Disagree |
1
| 4.2
| 4.2
| 41.7
|
Disagree Somewhat |
2
| 8.3
| 8.3
| 50.0
|
Disagree Strongly |
10
| 41.7
| 41.7
| 91.7
|
No Opinion |
2
| 8.3
| 8.3
| 100.0
|
Total |
24
| 100.0
| 100.0
|
|
Novice |
Valid |
Agree Strongly |
5
| 2.5
| 2.5
| 2.5
|
Agree Somewhat |
20
| 10.0
| 10.0
| 12.5
|
Neither Agree or Disagree |
21
| 10.5
| 10.5
| 23.0
|
Disagree Somewhat |
31
| 15.5
| 15.5
| 38.5
|
Disagree Strongly |
112
| 56.0
| 56.0
| 94.5
|
No Opinion |
11
| 5.5
| 5.5
| 100.0
|
Total |
200
| 100.0
| 100.0
|
|
Intermediate |
Valid |
Agree Strongly |
8
| 1.9
| 1.9
| 1.9
|
Agree Somewhat |
48
| 11.7
| 11.7
| 13.6
|
Neither Agree or Disagree |
48
| 11.7
| 11.7
| 25.2
|
Disagree Somewhat |
70
| 17.0
| 17.0
| 42.2
|
Disagree Strongly |
233
| 56.6
| 56.6
| 98.8
|
No Opinion |
5
| 1.2
| 1.2
| 100.0
|
Total |
412
| 100.0
| 100.0
|
|
Experienced |
Valid |
Agree Strongly |
9
| 1.6
| 1.6
| 1.6
|
Agree Somewhat |
65
| 11.7
| 11.7
| 13.3
|
Neither Agree or Disagree |
61
| 11.0
| 11.0
| 24.3
|
Disagree Somewhat |
151
| 27.2
| 27.2
| 51.4
|
Disagree Strongly |
268
| 48.2
| 48.2
| 99.6
|
No Opinion |
2
| .4
| .4
| 100.0
|
Total |
556
| 100.0
| 100.0
|
|
Expert |
Valid |
Agree Strongly |
5
| 1.7
| 1.7
| 1.7
|
Agree Somewhat |
37
| 12.8
| 12.8
| 14.5
|
Neither Agree or Disagree |
40
| 13.8
| 13.8
| 28.3
|
Disagree Somewhat |
69
| 23.8
| 23.8
| 52.1
|
Disagree Strongly |
137
| 47.2
| 47.2
| 99.3
|
No Opinion |
2
| .7
| .7
| 100.0
|
Total |
290
| 100.0
| 100.0
|
|
Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280