GVU's Tenth WWW User Survey Graphs

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Type of Information


What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)

Type of Information





Group G174  "Type of Information"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         452     30.7     92.6
Compare Price                            Q200         392     26.6     80.3
Store Location                           Q201         131      8.9     26.8
Availability                             Q202         375     25.5     76.8
Other Info                               Q203         120      8.2     24.6
Not Applicable                           Q204           2       .1       .4
                                                  -------    -----    -----
                                 Total responses     1472    100.0    301.6

0 missing cases;  488 valid cases

Type of Information




X1:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           4     40.0     80.0
Compare Price                            Q200           4     40.0     80.0
Availability                             Q202           2     20.0     40.0
                                                  -------    -----    -----
                                 Total responses       10    100.0    200.0

0 missing cases;  5 valid cases



X1:         1   USA

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         388     30.7     92.8
Compare Price                            Q200         338     26.7     80.9
Store Location                           Q201         113      8.9     27.0
Availability                             Q202         327     25.8     78.2
Other Info                               Q203          97      7.7     23.2
Not Applicable                           Q204           2       .2       .5
                                                  -------    -----    -----
                                 Total responses     1265    100.0    302.6

0 missing cases;  418 valid cases



X1:         2   Europe

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          34     27.6     87.2
Compare Price                            Q200          31     25.2     79.5
Store Location                           Q201          13     10.6     33.3
Availability                             Q202          30     24.4     76.9
Other Info                               Q203          15     12.2     38.5
                                                  -------    -----    -----
                                 Total responses      123    100.0    315.4

0 missing cases;  39 valid cases



X1:         3   Other

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          26     35.1    100.0
Compare Price                            Q200          19     25.7     73.1
Store Location                           Q201           5      6.8     19.2
Availability                             Q202          16     21.6     61.5
Other Info                               Q203           8     10.8     30.8
                                                  -------    -----    -----
                                 Total responses       74    100.0    284.6

0 missing cases;  26 valid cases

Type of Information




X4:       .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           4     40.0     80.0
Compare Price                            Q200           4     40.0     80.0
Availability                             Q202           2     20.0     40.0
                                                  -------    -----    -----
                                 Total responses       10    100.0    200.0

0 missing cases;  5 valid cases



X4:      1.00   Female

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         165     31.6     94.8
Compare Price                            Q200         127     24.3     73.0
Store Location                           Q201          55     10.5     31.6
Availability                             Q202         136     26.1     78.2
Other Info                               Q203          37      7.1     21.3
Not Applicable                           Q204           2       .4      1.1
                                                  -------    -----    -----
                                 Total responses      522    100.0    300.0

0 missing cases;  174 valid cases



X4:      2.00   Male

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         283     30.1     91.6
Compare Price                            Q200         261     27.8     84.5
Store Location                           Q201          76      8.1     24.6
Availability                             Q202         237     25.2     76.7
Other Info                               Q203          83      8.8     26.9
                                                  -------    -----    -----
                                 Total responses      940    100.0    304.2

0 missing cases;  309 valid cases

Type of Information




X2:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           7     26.9     77.8
Compare Price                            Q200           8     30.8     88.9
Store Location                           Q201           3     11.5     33.3
Availability                             Q202           6     23.1     66.7
Other Info                               Q203           2      7.7     22.2
                                                  -------    -----    -----
                                 Total responses       26    100.0    288.9

0 missing cases;  9 valid cases



X2:         1   11-20

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          21     30.4    100.0
Compare Price                            Q200          16     23.2     76.2
Store Location                           Q201           8     11.6     38.1
Availability                             Q202          17     24.6     81.0
Other Info                               Q203           7     10.1     33.3
                                                  -------    -----    -----
                                 Total responses       69    100.0    328.6

0 missing cases;  21 valid cases



X2:         2   21-25

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          54     30.3     90.0
Compare Price                            Q200          48     27.0     80.0
Store Location                           Q201          12      6.7     20.0
Availability                             Q202          45     25.3     75.0
Other Info                               Q203          19     10.7     31.7
                                                  -------    -----    -----
                                 Total responses      178    100.0    296.7

0 missing cases;  60 valid cases



X2:         3   26-50

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         295     31.1     93.1
Compare Price                            Q200         249     26.2     78.5
Store Location                           Q201          83      8.7     26.2
Availability                             Q202         242     25.5     76.3
Other Info                               Q203          78      8.2     24.6
Not Applicable                           Q204           2       .2       .6
                                                  -------    -----    -----
                                 Total responses      949    100.0    299.4

0 missing cases;  317 valid cases



X2:         4   50+

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          75     30.0     92.6
Compare Price                            Q200          71     28.4     87.7
Store Location                           Q201          25     10.0     30.9
Availability                             Q202          65     26.0     80.2
Other Info                               Q203          14      5.6     17.3
                                                  -------    -----    -----
                                 Total responses      250    100.0    308.6

0 missing cases;  81 valid cases

Type of Information




X3:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           4     40.0     80.0
Compare Price                            Q200           4     40.0     80.0
Availability                             Q202           2     20.0     40.0
                                                  -------    -----    -----
                                 Total responses       10    100.0    200.0

0 missing cases;  5 valid cases



X3:         1   <1 Year

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          37     32.7     92.5
Compare Price                            Q200          29     25.7     72.5
Store Location                           Q201          11      9.7     27.5
Availability                             Q202          27     23.9     67.5
Other Info                               Q203           9      8.0     22.5
                                                  -------    -----    -----
                                 Total responses      113    100.0    282.5

0 missing cases;  40 valid cases



X3:         2   1-3 Years

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         139     30.2     90.3
Compare Price                            Q200         127     27.5     82.5
Store Location                           Q201          45      9.8     29.2
Availability                             Q202         113     24.5     73.4
Other Info                               Q203          35      7.6     22.7
Not Applicable                           Q204           2       .4      1.3
                                                  -------    -----    -----
                                 Total responses      461    100.0    299.4

0 missing cases;  154 valid cases



X3:         3   >4 Years

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         272     30.6     94.1
Compare Price                            Q200         232     26.1     80.3
Store Location                           Q201          75      8.4     26.0
Availability                             Q202         233     26.2     80.6
Other Info                               Q203          76      8.6     26.3
                                                  -------    -----    -----
                                 Total responses      888    100.0    307.3

0 missing cases;  289 valid cases

Type of Information




X6:         .

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199           4     40.0     80.0
Compare Price                            Q200           4     40.0     80.0
Availability                             Q202           2     20.0     40.0
                                                  -------    -----    -----
                                 Total responses       10    100.0    200.0

0 missing cases;  5 valid cases



X6:         1   Novice

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          35     32.4     87.5
Compare Price                            Q200          28     25.9     70.0
Store Location                           Q201          10      9.3     25.0
Availability                             Q202          26     24.1     65.0
Other Info                               Q203           8      7.4     20.0
Not Applicable                           Q204           1       .9      2.5
                                                  -------    -----    -----
                                 Total responses      108    100.0    270.0

0 missing cases;  40 valid cases



X6:         2   Intermediate

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         120     31.1     93.0
Compare Price                            Q200         103     26.7     79.8
Store Location                           Q201          38      9.8     29.5
Availability                             Q202          96     24.9     74.4
Other Info                               Q203          28      7.3     21.7
Not Applicable                           Q204           1       .3       .8
                                                  -------    -----    -----
                                 Total responses      386    100.0    299.2

0 missing cases;  129 valid cases



X6:         3   Experienced

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199         195     30.2     91.1
Compare Price                            Q200         176     27.3     82.2
Store Location                           Q201          51      7.9     23.8
Availability                             Q202         166     25.7     77.6
Other Info                               Q203          57      8.8     26.6
                                                  -------    -----    -----
                                 Total responses      645    100.0    301.4

0 missing cases;  214 valid cases



X6:         4   Expert

Group G174  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed Info                            Q199          98     30.3     98.0
Compare Price                            Q200          81     25.1     81.0
Store Location                           Q201          32      9.9     32.0
Availability                             Q202          85     26.3     85.0
Other Info                               Q203          27      8.4     27.0
                                                  -------    -----    -----
                                 Total responses      323    100.0    323.0

0 missing cases;  100 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280