GVU's Tenth WWW User Survey Graphs

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Success Rate

When you are intentionally searching for product/service information, what percentage of the time do you find what you are looking for?
Success Rate

Success Rate

Frequency Percent Valid Percent Cumulative Percent
Valid All 86 17.6 17.6 17.6
Most 297 60.9 60.9 78.5
Half 87 17.8 17.8 96.3
Few 15 3.1 3.1 99.4
None 1 .2 .2 99.6
Not Applicable 2 .4 .4 100.0
Total 488 100.0 100.0

Success Rate

Success Rate
Location Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 2 40.0 40.0 60.0
Half 1 20.0 20.0 80.0
Few 1 20.0 20.0 100.0
Total 5 100.0 100.0
USA Valid All 78 18.7 18.7 18.7
Most 251 60.0 60.0 78.7
Half 73 17.5 17.5 96.2
Few 13 3.1 3.1 99.3
None 1 .2 .2 99.5
Not Applicable 2 .5 .5 100.0
Total 418 100.0 100.0
Europe Valid All 5 12.8 12.8 12.8
Most 23 59.0 59.0 71.8
Half 10 25.6 25.6 97.4
Few 1 2.6 2.6 100.0
Total 39 100.0 100.0
Other Valid All 2 7.7 7.7 7.7
Most 21 80.8 80.8 88.5
Half 3 11.5 11.5 100.0
Total 26 100.0 100.0

Success Rate

Success Rate
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 2 40.0 40.0 60.0
Half 1 20.0 20.0 80.0
Few 1 20.0 20.0 100.0
Total 5 100.0 100.0
Female Valid All 24 13.8 13.8 13.8
Most 95 54.6 54.6 68.4
Half 45 25.9 25.9 94.3
Few 8 4.6 4.6 98.9
Not Applicable 2 1.1 1.1 100.0
Total 174 100.0 100.0
Male Valid All 61 19.7 19.7 19.7
Most 200 64.7 64.7 84.5
Half 41 13.3 13.3 97.7
Few 6 1.9 1.9 99.7
None 1 .3 .3 100.0
Total 309 100.0 100.0

Success Rate

Success Rate
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid All 2 22.2 22.2 22.2
Most 4 44.4 44.4 66.7
Half 2 22.2 22.2 88.9
Few 1 11.1 11.1 100.0
Total 9 100.0 100.0
11-20 Valid All 5 23.8 23.8 23.8
Most 15 71.4 71.4 95.2
Half 1 4.8 4.8 100.0
Total 21 100.0 100.0
21-25 Valid All 15 25.0 25.0 25.0
Most 35 58.3 58.3 83.3
Half 9 15.0 15.0 98.3
Few 1 1.7 1.7 100.0
Total 60 100.0 100.0
26-50 Valid All 51 16.1 16.1 16.1
Most 196 61.8 61.8 77.9
Half 57 18.0 18.0 95.9
Few 10 3.2 3.2 99.1
None 1 .3 .3 99.4
Not Applicable 2 .6 .6 100.0
Total 317 100.0 100.0
50+ Valid All 13 16.0 16.0 16.0
Most 47 58.0 58.0 74.1
Half 18 22.2 22.2 96.3
Few 3 3.7 3.7 100.0
Total 81 100.0 100.0

Success Rate

Success Rate
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 2 40.0 40.0 60.0
Half 1 20.0 20.0 80.0
Few 1 20.0 20.0 100.0
Total 5 100.0 100.0
<1 Year Valid All 4 10.0 10.0 10.0
Most 24 60.0 60.0 70.0
Half 8 20.0 20.0 90.0
Few 4 10.0 10.0 100.0
Total 40 100.0 100.0
1-3 Years Valid All 27 17.5 17.5 17.5
Most 92 59.7 59.7 77.3
Half 28 18.2 18.2 95.5
Few 5 3.2 3.2 98.7
Not Applicable 2 1.3 1.3 100.0
Total 154 100.0 100.0
>4 Years Valid All 54 18.7 18.7 18.7
Most 179 61.9 61.9 80.6
Half 50 17.3 17.3 97.9
Few 5 1.7 1.7 99.7
None 1 .3 .3 100.0
Total 289 100.0 100.0

Success Rate

Success Rate
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 2 40.0 40.0 60.0
Half 1 20.0 20.0 80.0
Few 1 20.0 20.0 100.0
Total 5 100.0 100.0
Novice Valid All 5 12.5 12.5 12.5
Most 15 37.5 37.5 50.0
Half 15 37.5 37.5 87.5
Few 4 10.0 10.0 97.5
Not Applicable 1 2.5 2.5 100.0
Total 40 100.0 100.0
Intermediate Valid All 16 12.4 12.4 12.4
Most 86 66.7 66.7 79.1
Half 21 16.3 16.3 95.3
Few 4 3.1 3.1 98.4
None 1 .8 .8 99.2
Not Applicable 1 .8 .8 100.0
Total 129 100.0 100.0
Experienced Valid All 34 15.9 15.9 15.9
Most 143 66.8 66.8 82.7
Half 31 14.5 14.5 97.2
Few 6 2.8 2.8 100.0
Total 214 100.0 100.0
Expert Valid All 30 30.0 30.0 30.0
Most 51 51.0 51.0 81.0
Half 19 19.0 19.0 100.0
Total 100 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280