GVU's Tenth WWW User Survey Graphs

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Intentional Searches


What percentage of these decisions were the result of an intentional search for product/service information?

Intentional Searches

Intentional Searches

Frequency Percent Valid Percent Cumulative Percent
Valid All 118 24.2 24.2 24.2
Most 255 52.3 52.3 76.4
Half 62 12.7 12.7 89.1
Few 24 4.9 4.9 94.1
None 5 1.0 1.0 95.1
Not Applicable 24 4.9 4.9 100.0
Total 488 100.0 100.0

Intentional Searches

Intentional Searches
Location Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 3 60.0 60.0 80.0
Half 1 20.0 20.0 100.0
Total 5 100.0 100.0
USA Valid All 103 24.6 24.6 24.6
Most 216 51.7 51.7 76.3
Half 57 13.6 13.6 90.0
Few 20 4.8 4.8 94.7
None 4 1.0 1.0 95.7
Not Applicable 18 4.3 4.3 100.0
Total 418 100.0 100.0
Europe Valid All 8 20.5 20.5 20.5
Most 24 61.5 61.5 82.1
Half 2 5.1 5.1 87.2
Few 1 2.6 2.6 89.7
None 1 2.6 2.6 92.3
Not Applicable 3 7.7 7.7 100.0
Total 39 100.0 100.0
Other Valid All 6 23.1 23.1 23.1
Most 12 46.2 46.2 69.2
Half 2 7.7 7.7 76.9
Few 3 11.5 11.5 88.5
Not Applicable 3 11.5 11.5 100.0
Total 26 100.0 100.0

Intentional Searches

Intentional Searches
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 3 60.0 60.0 80.0
Half 1 20.0 20.0 100.0
Total 5 100.0 100.0
Female Valid All 41 23.6 23.6 23.6
Most 93 53.4 53.4 77.0
Half 18 10.3 10.3 87.4
Few 7 4.0 4.0 91.4
None 1 .6 .6 92.0
Not Applicable 14 8.0 8.0 100.0
Total 174 100.0 100.0
Male Valid All 76 24.6 24.6 24.6
Most 159 51.5 51.5 76.1
Half 43 13.9 13.9 90.0
Few 17 5.5 5.5 95.5
None 4 1.3 1.3 96.8
Not Applicable 10 3.2 3.2 100.0
Total 309 100.0 100.0

Intentional Searches

Intentional Searches
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid All 3 33.3 33.3 33.3
Most 4 44.4 44.4 77.8
Half 1 11.1 11.1 88.9
Not Applicable 1 11.1 11.1 100.0
Total 9 100.0 100.0
11-20 Valid All 6 28.6 28.6 28.6
Most 10 47.6 47.6 76.2
Half 2 9.5 9.5 85.7
None 1 4.8 4.8 90.5
Not Applicable 2 9.5 9.5 100.0
Total 21 100.0 100.0
21-25 Valid All 11 18.3 18.3 18.3
Most 32 53.3 53.3 71.7
Half 9 15.0 15.0 86.7
Few 3 5.0 5.0 91.7
None 3 5.0 5.0 96.7
Not Applicable 2 3.3 3.3 100.0
Total 60 100.0 100.0
26-50 Valid All 80 25.2 25.2 25.2
Most 168 53.0 53.0 78.2
Half 43 13.6 13.6 91.8
Few 11 3.5 3.5 95.3
Not Applicable 15 4.7 4.7 100.0
Total 317 100.0 100.0
50+ Valid All 18 22.2 22.2 22.2
Most 41 50.6 50.6 72.8
Half 7 8.6 8.6 81.5
Few 10 12.3 12.3 93.8
None 1 1.2 1.2 95.1
Not Applicable 4 4.9 4.9 100.0
Total 81 100.0 100.0

Intentional Searches

Intentional Searches
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 3 60.0 60.0 80.0
Half 1 20.0 20.0 100.0
Total 5 100.0 100.0
<1 Year Valid All 6 15.0 15.0 15.0
Most 20 50.0 50.0 65.0
Half 3 7.5 7.5 72.5
Few 5 12.5 12.5 85.0
None 1 2.5 2.5 87.5
Not Applicable 5 12.5 12.5 100.0
Total 40 100.0 100.0
1-3 Years Valid All 33 21.4 21.4 21.4
Most 78 50.6 50.6 72.1
Half 24 15.6 15.6 87.7
Few 9 5.8 5.8 93.5
None 2 1.3 1.3 94.8
Not Applicable 8 5.2 5.2 100.0
Total 154 100.0 100.0
>4 Years Valid All 78 27.0 27.0 27.0
Most 154 53.3 53.3 80.3
Half 34 11.8 11.8 92.0
Few 10 3.5 3.5 95.5
None 2 .7 .7 96.2
Not Applicable 11 3.8 3.8 100.0
Total 289 100.0 100.0

Intentional Searches

Intentional Searches
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid All 1 20.0 20.0 20.0
Most 3 60.0 60.0 80.0
Half 1 20.0 20.0 100.0
Total 5 100.0 100.0
Novice Valid All 7 17.5 17.5 17.5
Most 18 45.0 45.0 62.5
Half 3 7.5 7.5 70.0
Few 6 15.0 15.0 85.0
None 1 2.5 2.5 87.5
Not Applicable 5 12.5 12.5 100.0
Total 40 100.0 100.0
Intermediate Valid All 26 20.2 20.2 20.2
Most 65 50.4 50.4 70.5
Half 14 10.9 10.9 81.4
Few 10 7.8 7.8 89.1
None 3 2.3 2.3 91.5
Not Applicable 11 8.5 8.5 100.0
Total 129 100.0 100.0
Experienced Valid All 58 27.1 27.1 27.1
Most 110 51.4 51.4 78.5
Half 30 14.0 14.0 92.5
Few 7 3.3 3.3 95.8
None 1 .5 .5 96.3
Not Applicable 8 3.7 3.7 100.0
Total 214 100.0 100.0
Expert Valid All 26 26.0 26.0 26.0
Most 59 59.0 59.0 85.0
Half 14 14.0 14.0 99.0
Few 1 1.0 1.0 100.0
Total 100 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280