GVU's Tenth WWW User Survey Graphs

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Visiting Web Sites of Stores


How often do you visit the web sites of stores where you normally shop in person?

Visiting Web Sites of Stores

Visiting Web Sites of Stores

Frequency Percent Valid Percent Cumulative Percent
Valid Often 48 9.8 9.8 9.8
Sometimes 217 44.5 44.5 54.3
Rarely 162 33.2 33.2 87.5
Never 41 8.4 8.4 95.9
Don't have sites 19 3.9 3.9 99.8
Don't know 1 .2 .2 100.0
Total 488 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 3 60.0 60.0 60.0
Rarely 1 20.0 20.0 80.0
Never 1 20.0 20.0 100.0
Total 5 100.0 100.0
USA Valid Often 44 10.5 10.5 10.5
Sometimes 183 43.8 43.8 54.3
Rarely 143 34.2 34.2 88.5
Never 36 8.6 8.6 97.1
Don't have sites 11 2.6 2.6 99.8
Don't know 1 .2 .2 100.0
Total 418 100.0 100.0
Europe Valid Often 2 5.1 5.1 5.1
Sometimes 19 48.7 48.7 53.8
Rarely 11 28.2 28.2 82.1
Never 2 5.1 5.1 87.2
Don't have sites 5 12.8 12.8 100.0
Total 39 100.0 100.0
Other Valid Often 2 7.7 7.7 7.7
Sometimes 12 46.2 46.2 53.8
Rarely 7 26.9 26.9 80.8
Never 2 7.7 7.7 88.5
Don't have sites 3 11.5 11.5 100.0
Total 26 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 3 60.0 60.0 60.0
Rarely 1 20.0 20.0 80.0
Never 1 20.0 20.0 100.0
Total 5 100.0 100.0
Female Valid Often 22 12.6 12.6 12.6
Sometimes 73 42.0 42.0 54.6
Rarely 48 27.6 27.6 82.2
Never 19 10.9 10.9 93.1
Don't have sites 11 6.3 6.3 99.4
Don't know 1 .6 .6 100.0
Total 174 100.0 100.0
Male Valid Often 26 8.4 8.4 8.4
Sometimes 141 45.6 45.6 54.0
Rarely 113 36.6 36.6 90.6
Never 21 6.8 6.8 97.4
Don't have sites 8 2.6 2.6 100.0
Total 309 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 4 44.4 44.4 44.4
Rarely 3 33.3 33.3 77.8
Never 1 11.1 11.1 88.9
Don't have sites 1 11.1 11.1 100.0
Total 9 100.0 100.0
11-20 Valid Often 4 19.0 19.0 19.0
Sometimes 10 47.6 47.6 66.7
Rarely 4 19.0 19.0 85.7
Never 2 9.5 9.5 95.2
Don't have sites 1 4.8 4.8 100.0
Total 21 100.0 100.0
21-25 Valid Often 3 5.0 5.0 5.0
Sometimes 26 43.3 43.3 48.3
Rarely 19 31.7 31.7 80.0
Never 5 8.3 8.3 88.3
Don't have sites 7 11.7 11.7 100.0
Total 60 100.0 100.0
26-50 Valid Often 36 11.4 11.4 11.4
Sometimes 144 45.4 45.4 56.8
Rarely 108 34.1 34.1 90.9
Never 23 7.3 7.3 98.1
Don't have sites 6 1.9 1.9 100.0
Total 317 100.0 100.0
50+ Valid Often 5 6.2 6.2 6.2
Sometimes 33 40.7 40.7 46.9
Rarely 28 34.6 34.6 81.5
Never 10 12.3 12.3 93.8
Don't have sites 4 4.9 4.9 98.8
Don't know 1 1.2 1.2 100.0
Total 81 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 3 60.0 60.0 60.0
Rarely 1 20.0 20.0 80.0
Never 1 20.0 20.0 100.0
Total 5 100.0 100.0
<1 Year Valid Often 3 7.5 7.5 7.5
Sometimes 13 32.5 32.5 40.0
Rarely 14 35.0 35.0 75.0
Never 7 17.5 17.5 92.5
Don't have sites 2 5.0 5.0 97.5
Don't know 1 2.5 2.5 100.0
Total 40 100.0 100.0
1-3 Years Valid Often 18 11.7 11.7 11.7
Sometimes 65 42.2 42.2 53.9
Rarely 54 35.1 35.1 89.0
Never 13 8.4 8.4 97.4
Don't have sites 4 2.6 2.6 100.0
Total 154 100.0 100.0
>4 Years Valid Often 27 9.3 9.3 9.3
Sometimes 136 47.1 47.1 56.4
Rarely 93 32.2 32.2 88.6
Never 20 6.9 6.9 95.5
Don't have sites 13 4.5 4.5 100.0
Total 289 100.0 100.0

Visiting Web Sites of Stores

Visiting Web Sites of Stores
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Sometimes 3 60.0 60.0 60.0
Rarely 1 20.0 20.0 80.0
Never 1 20.0 20.0 100.0
Total 5 100.0 100.0
Novice Valid Often 3 7.5 7.5 7.5
Sometimes 15 37.5 37.5 45.0
Rarely 11 27.5 27.5 72.5
Never 9 22.5 22.5 95.0
Don't have sites 1 2.5 2.5 97.5
Don't know 1 2.5 2.5 100.0
Total 40 100.0 100.0
Intermediate Valid Often 9 7.0 7.0 7.0
Sometimes 60 46.5 46.5 53.5
Rarely 43 33.3 33.3 86.8
Never 15 11.6 11.6 98.4
Don't have sites 2 1.6 1.6 100.0
Total 129 100.0 100.0
Experienced Valid Often 19 8.9 8.9 8.9
Sometimes 91 42.5 42.5 51.4
Rarely 75 35.0 35.0 86.4
Never 15 7.0 7.0 93.5
Don't have sites 14 6.5 6.5 100.0
Total 214 100.0 100.0
Expert Valid Often 17 17.0 17.0 17.0
Sometimes 48 48.0 48.0 65.0
Rarely 32 32.0 32.0 97.0
Never 1 1.0 1.0 98.0
Don't have sites 2 2.0 2.0 100.0
Total 100 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280