GVU's Tenth WWW User Survey Graphs

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Paying on the Web


Once you've placed your order on the web, for what percentage of these orders do you also pay using the web (i.e. send your credit card number over the web)?

Paying on the Web

Paying on the Web

Frequency Percent Valid Percent Cumulative Percent
Valid All 48 30.6 30.6 30.6
Most 38 24.2 24.2 54.8
Half 9 5.7 5.7 60.5
Few 26 16.6 16.6 77.1
None 24 15.3 15.3 92.4
Not Applicable 12 7.6 7.6 100.0
Total 157 100.0 100.0

Paying on the Web

Paying on the Web
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Not Applicable 1 100.0 100.0 100.0
USA Valid All 39 33.3 33.3 33.3
Most 28 23.9 23.9 57.3
Half 7 6.0 6.0 63.2
Few 21 17.9 17.9 81.2
None 14 12.0 12.0 93.2
Not Applicable 8 6.8 6.8 100.0
Total 117 100.0 100.0
Europe Valid All 3 17.6 17.6 17.6
Most 5 29.4 29.4 47.1
Half 2 11.8 11.8 58.8
Few 3 17.6 17.6 76.5
None 2 11.8 11.8 88.2
Not Applicable 2 11.8 11.8 100.0
Total 17 100.0 100.0
Other Valid All 6 27.3 27.3 27.3
Most 5 22.7 22.7 50.0
Few 2 9.1 9.1 59.1
None 8 36.4 36.4 95.5
Not Applicable 1 4.5 4.5 100.0
Total 22 100.0 100.0

Paying on the Web

Paying on the Web
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Not Applicable 1 100.0 100.0 100.0
Female Valid All 9 34.6 34.6 34.6
Most 6 23.1 23.1 57.7
Half 2 7.7 7.7 65.4
Few 3 11.5 11.5 76.9
None 2 7.7 7.7 84.6
Not Applicable 4 15.4 15.4 100.0
Total 26 100.0 100.0
Male Valid All 39 30.0 30.0 30.0
Most 32 24.6 24.6 54.6
Half 7 5.4 5.4 60.0
Few 23 17.7 17.7 77.7
None 22 16.9 16.9 94.6
Not Applicable 7 5.4 5.4 100.0
Total 130 100.0 100.0

Paying on the Web

Paying on the Web
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Half 1 20.0 20.0 20.0
Few 1 20.0 20.0 40.0
None 2 40.0 40.0 80.0
Not Applicable 1 20.0 20.0 100.0
Total 5 100.0 100.0
11-20 Valid All 1 16.7 16.7 16.7
Half 1 16.7 16.7 33.3
None 1 16.7 16.7 50.0
Not Applicable 3 50.0 50.0 100.0
Total 6 100.0 100.0
21-25 Valid All 5 31.3 31.3 31.3
Most 3 18.8 18.8 50.0
Half 2 12.5 12.5 62.5
Few 2 12.5 12.5 75.0
None 4 25.0 25.0 100.0
Total 16 100.0 100.0
26-50 Valid All 30 29.4 29.4 29.4
Most 28 27.5 27.5 56.9
Half 4 3.9 3.9 60.8
Few 22 21.6 21.6 82.4
None 14 13.7 13.7 96.1
Not Applicable 4 3.9 3.9 100.0
Total 102 100.0 100.0
50+ Valid All 12 42.9 42.9 42.9
Most 7 25.0 25.0 67.9
Half 1 3.6 3.6 71.4
Few 1 3.6 3.6 75.0
None 3 10.7 10.7 85.7
Not Applicable 4 14.3 14.3 100.0
Total 28 100.0 100.0

Paying on the Web

Paying on the Web
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Not Applicable 1 100.0 100.0 100.0
<1 Year Valid All 3 50.0 50.0 50.0
Few 1 16.7 16.7 66.7
Not Applicable 2 33.3 33.3 100.0
Total 6 100.0 100.0
1-3 Years Valid All 9 22.5 22.5 22.5
Most 11 27.5 27.5 50.0
Half 1 2.5 2.5 52.5
Few 9 22.5 22.5 75.0
None 6 15.0 15.0 90.0
Not Applicable 4 10.0 10.0 100.0
Total 40 100.0 100.0
>4 Years Valid All 36 32.7 32.7 32.7
Most 27 24.5 24.5 57.3
Half 8 7.3 7.3 64.5
Few 16 14.5 14.5 79.1
None 18 16.4 16.4 95.5
Not Applicable 5 4.5 4.5 100.0
Total 110 100.0 100.0

Paying on the Web

Paying on the Web
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Not Applicable 1 100.0 100.0 100.0
Novice Valid All 1 14.3 14.3 14.3
Few 2 28.6 28.6 42.9
None 1 14.3 14.3 57.1
Not Applicable 3 42.9 42.9 100.0
Total 7 100.0 100.0
Intermediate Valid All 7 29.2 29.2 29.2
Most 3 12.5 12.5 41.7
Half 3 12.5 12.5 54.2
Few 2 8.3 8.3 62.5
None 7 29.2 29.2 91.7
Not Applicable 2 8.3 8.3 100.0
Total 24 100.0 100.0
Experienced Valid All 24 33.3 33.3 33.3
Most 15 20.8 20.8 54.2
Half 4 5.6 5.6 59.7
Few 13 18.1 18.1 77.8
None 12 16.7 16.7 94.4
Not Applicable 4 5.6 5.6 100.0
Total 72 100.0 100.0
Expert Valid All 16 30.2 30.2 30.2
Most 20 37.7 37.7 67.9
Half 2 3.8 3.8 71.7
Few 9 17.0 17.0 88.7
None 4 7.5 7.5 96.2
Not Applicable 2 3.8 3.8 100.0
Total 53 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280