Frequency of Searching With Intent to Buy
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
Valid |
Don't do at all |
7
| 1.1
| 1.1
| 1.1
|
Do less than once each month |
85
| 13.2
| 13.2
| 14.3
|
Do about once each month |
157
| 24.3
| 24.3
| 38.6
|
Do several times each month |
204
| 31.6
| 31.6
| 70.2
|
Do about once each week |
94
| 14.6
| 14.6
| 84.8
|
Do several times each week |
83
| 12.9
| 12.9
| 97.7
|
Do at least once each day |
15
| 2.3
| 2.3
| 100.0
|
Total |
645
| 100.0
| 100.0
|
|
Frequency of Searching With Intent to Buy
Location |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
1
| 16.7
| 16.7
| 16.7
|
Do about once each month |
1
| 16.7
| 16.7
| 33.3
|
Do several times each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each week |
1
| 16.7
| 16.7
| 83.3
|
Do several times each week |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
USA |
Valid |
Don't do at all |
4
| .7
| .7
| .7
|
Do less than once each month |
69
| 12.9
| 12.9
| 13.6
|
Do about once each month |
125
| 23.4
| 23.4
| 37.0
|
Do several times each month |
170
| 31.8
| 31.8
| 68.8
|
Do about once each week |
79
| 14.8
| 14.8
| 83.6
|
Do several times each week |
74
| 13.8
| 13.8
| 97.4
|
Do at least once each day |
14
| 2.6
| 2.6
| 100.0
|
Total |
535
| 100.0
| 100.0
|
|
Europe |
Valid |
Do less than once each month |
9
| 16.1
| 16.1
| 16.1
|
Do about once each month |
17
| 30.4
| 30.4
| 46.4
|
Do several times each month |
19
| 33.9
| 33.9
| 80.4
|
Do about once each week |
6
| 10.7
| 10.7
| 91.1
|
Do several times each week |
5
| 8.9
| 8.9
| 100.0
|
Total |
56
| 100.0
| 100.0
|
|
Other |
Valid |
Don't do at all |
2
| 4.2
| 4.2
| 4.2
|
Do less than once each month |
7
| 14.6
| 14.6
| 18.8
|
Do about once each month |
14
| 29.2
| 29.2
| 47.9
|
Do several times each month |
13
| 27.1
| 27.1
| 75.0
|
Do about once each week |
8
| 16.7
| 16.7
| 91.7
|
Do several times each week |
3
| 6.3
| 6.3
| 97.9
|
Do at least once each day |
1
| 2.1
| 2.1
| 100.0
|
Total |
48
| 100.0
| 100.0
|
|
Frequency of Searching With Intent to Buy
Gender |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
1
| 16.7
| 16.7
| 16.7
|
Do about once each month |
1
| 16.7
| 16.7
| 33.3
|
Do several times each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each week |
1
| 16.7
| 16.7
| 83.3
|
Do several times each week |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Female |
Valid |
Don't do at all |
3
| 1.5
| 1.5
| 1.5
|
Do less than once each month |
34
| 17.0
| 17.0
| 18.5
|
Do about once each month |
48
| 24.0
| 24.0
| 42.5
|
Do several times each month |
59
| 29.5
| 29.5
| 72.0
|
Do about once each week |
24
| 12.0
| 12.0
| 84.0
|
Do several times each week |
27
| 13.5
| 13.5
| 97.5
|
Do at least once each day |
5
| 2.5
| 2.5
| 100.0
|
Total |
200
| 100.0
| 100.0
|
|
Male |
Valid |
Don't do at all |
3
| .7
| .7
| .7
|
Do less than once each month |
51
| 11.6
| 11.6
| 12.3
|
Do about once each month |
108
| 24.6
| 24.6
| 36.9
|
Do several times each month |
143
| 32.6
| 32.6
| 69.5
|
Do about once each week |
69
| 15.7
| 15.7
| 85.2
|
Do several times each week |
55
| 12.5
| 12.5
| 97.7
|
Do at least once each day |
10
| 2.3
| 2.3
| 100.0
|
Total |
439
| 100.0
| 100.0
|
|
Frequency of Searching With Intent to Buy
Age Groups |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
1
| 7.1
| 7.1
| 7.1
|
Do about once each month |
3
| 21.4
| 21.4
| 28.6
|
Do several times each month |
6
| 42.9
| 42.9
| 71.4
|
Do about once each week |
1
| 7.1
| 7.1
| 78.6
|
Do several times each week |
3
| 21.4
| 21.4
| 100.0
|
Total |
14
| 100.0
| 100.0
|
|
11-20 |
Valid |
Don't do at all |
2
| 7.4
| 7.4
| 7.4
|
Do less than once each month |
7
| 25.9
| 25.9
| 33.3
|
Do about once each month |
5
| 18.5
| 18.5
| 51.9
|
Do several times each month |
8
| 29.6
| 29.6
| 81.5
|
Do about once each week |
1
| 3.7
| 3.7
| 85.2
|
Do several times each week |
3
| 11.1
| 11.1
| 96.3
|
Do at least once each day |
1
| 3.7
| 3.7
| 100.0
|
Total |
27
| 100.0
| 100.0
|
|
21-25 |
Valid |
Do less than once each month |
13
| 17.1
| 17.1
| 17.1
|
Do about once each month |
17
| 22.4
| 22.4
| 39.5
|
Do several times each month |
26
| 34.2
| 34.2
| 73.7
|
Do about once each week |
12
| 15.8
| 15.8
| 89.5
|
Do several times each week |
5
| 6.6
| 6.6
| 96.1
|
Do at least once each day |
3
| 3.9
| 3.9
| 100.0
|
Total |
76
| 100.0
| 100.0
|
|
26-50 |
Valid |
Don't do at all |
4
| 1.0
| 1.0
| 1.0
|
Do less than once each month |
44
| 10.5
| 10.5
| 11.5
|
Do about once each month |
113
| 27.0
| 27.0
| 38.4
|
Do several times each month |
128
| 30.5
| 30.5
| 69.0
|
Do about once each week |
64
| 15.3
| 15.3
| 84.2
|
Do several times each week |
58
| 13.8
| 13.8
| 98.1
|
Do at least once each day |
8
| 1.9
| 1.9
| 100.0
|
Total |
419
| 100.0
| 100.0
|
|
50+ |
Valid |
Do less than once each month |
21
| 19.3
| 19.3
| 19.3
|
Do about once each month |
19
| 17.4
| 17.4
| 36.7
|
Do several times each month |
36
| 33.0
| 33.0
| 69.7
|
Do about once each week |
16
| 14.7
| 14.7
| 84.4
|
Do several times each week |
14
| 12.8
| 12.8
| 97.2
|
Do at least once each day |
3
| 2.8
| 2.8
| 100.0
|
Total |
109
| 100.0
| 100.0
|
|
Frequency of Searching With Intent to Buy
Experience |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
1
| 16.7
| 16.7
| 16.7
|
Do about once each month |
1
| 16.7
| 16.7
| 33.3
|
Do several times each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each week |
1
| 16.7
| 16.7
| 83.3
|
Do several times each week |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
<1 Year |
Valid |
Don't do at all |
1
| 2.2
| 2.2
| 2.2
|
Do less than once each month |
8
| 17.4
| 17.4
| 19.6
|
Do about once each month |
10
| 21.7
| 21.7
| 41.3
|
Do several times each month |
16
| 34.8
| 34.8
| 76.1
|
Do about once each week |
6
| 13.0
| 13.0
| 89.1
|
Do several times each week |
4
| 8.7
| 8.7
| 97.8
|
Do at least once each day |
1
| 2.2
| 2.2
| 100.0
|
Total |
46
| 100.0
| 100.0
|
|
1-3 Years |
Valid |
Don't do at all |
3
| 1.5
| 1.5
| 1.5
|
Do less than once each month |
32
| 16.5
| 16.5
| 18.0
|
Do about once each month |
50
| 25.8
| 25.8
| 43.8
|
Do several times each month |
54
| 27.8
| 27.8
| 71.6
|
Do about once each week |
23
| 11.9
| 11.9
| 83.5
|
Do several times each week |
26
| 13.4
| 13.4
| 96.9
|
Do at least once each day |
6
| 3.1
| 3.1
| 100.0
|
Total |
194
| 100.0
| 100.0
|
|
>4 Years |
Valid |
Don't do at all |
2
| .5
| .5
| .5
|
Do less than once each month |
45
| 11.3
| 11.3
| 11.8
|
Do about once each month |
96
| 24.1
| 24.1
| 35.8
|
Do several times each month |
132
| 33.1
| 33.1
| 68.9
|
Do about once each week |
64
| 16.0
| 16.0
| 85.0
|
Do several times each week |
52
| 13.0
| 13.0
| 98.0
|
Do at least once each day |
8
| 2.0
| 2.0
| 100.0
|
Total |
399
| 100.0
| 100.0
|
|
Frequency of Searching With Intent to Buy
Skill Level |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
Don't do at all |
1
| 16.7
| 16.7
| 16.7
|
Do about once each month |
1
| 16.7
| 16.7
| 33.3
|
Do several times each month |
2
| 33.3
| 33.3
| 66.7
|
Do about once each week |
1
| 16.7
| 16.7
| 83.3
|
Do several times each week |
1
| 16.7
| 16.7
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Novice |
Valid |
Don't do at all |
1
| 2.1
| 2.1
| 2.1
|
Do less than once each month |
8
| 17.0
| 17.0
| 19.1
|
Do about once each month |
15
| 31.9
| 31.9
| 51.1
|
Do several times each month |
17
| 36.2
| 36.2
| 87.2
|
Do about once each week |
2
| 4.3
| 4.3
| 91.5
|
Do several times each week |
3
| 6.4
| 6.4
| 97.9
|
Do at least once each day |
1
| 2.1
| 2.1
| 100.0
|
Total |
47
| 100.0
| 100.0
|
|
Intermediate |
Valid |
Don't do at all |
2
| 1.3
| 1.3
| 1.3
|
Do less than once each month |
30
| 19.6
| 19.6
| 20.9
|
Do about once each month |
36
| 23.5
| 23.5
| 44.4
|
Do several times each month |
47
| 30.7
| 30.7
| 75.2
|
Do about once each week |
18
| 11.8
| 11.8
| 86.9
|
Do several times each week |
16
| 10.5
| 10.5
| 97.4
|
Do at least once each day |
4
| 2.6
| 2.6
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Experienced |
Valid |
Don't do at all |
3
| 1.0
| 1.0
| 1.0
|
Do less than once each month |
40
| 14.0
| 14.0
| 15.0
|
Do about once each month |
66
| 23.1
| 23.1
| 38.1
|
Do several times each month |
86
| 30.1
| 30.1
| 68.2
|
Do about once each week |
50
| 17.5
| 17.5
| 85.7
|
Do several times each week |
33
| 11.5
| 11.5
| 97.2
|
Do at least once each day |
8
| 2.8
| 2.8
| 100.0
|
Total |
286
| 100.0
| 100.0
|
|
Expert |
Valid |
Do less than once each month |
7
| 4.6
| 4.6
| 4.6
|
Do about once each month |
39
| 25.5
| 25.5
| 30.1
|
Do several times each month |
52
| 34.0
| 34.0
| 64.1
|
Do about once each week |
23
| 15.0
| 15.0
| 79.1
|
Do several times each week |
30
| 19.6
| 19.6
| 98.7
|
Do at least once each day |
2
| 1.3
| 1.3
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280