GVU's Tenth WWW User Survey Graphs

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Frequency of Searching With Intent to Buy


On average, how often do you search for information from Web-based vendors about products or services you have an intention to buy at some point in the near future?


Frequency of Searching With Intent to Buy

Frequency of Searching With Intent to Buy

Frequency Percent Valid Percent Cumulative Percent
Valid Don't do at all 7 1.1 1.1 1.1
Do less than once each month 85 13.2 13.2 14.3
Do about once each month 157 24.3 24.3 38.6
Do several times each month 204 31.6 31.6 70.2
Do about once each week 94 14.6 14.6 84.8
Do several times each week 83 12.9 12.9 97.7
Do at least once each day 15 2.3 2.3 100.0
Total 645 100.0 100.0

Frequency of Searching With Intent to Buy

Frequency of Searching With Intent to Buy
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 1 16.7 16.7 16.7
Do about once each month 1 16.7 16.7 33.3
Do several times each month 2 33.3 33.3 66.7
Do about once each week 1 16.7 16.7 83.3
Do several times each week 1 16.7 16.7 100.0
Total 6 100.0 100.0
USA Valid Don't do at all 4 .7 .7 .7
Do less than once each month 69 12.9 12.9 13.6
Do about once each month 125 23.4 23.4 37.0
Do several times each month 170 31.8 31.8 68.8
Do about once each week 79 14.8 14.8 83.6
Do several times each week 74 13.8 13.8 97.4
Do at least once each day 14 2.6 2.6 100.0
Total 535 100.0 100.0
Europe Valid Do less than once each month 9 16.1 16.1 16.1
Do about once each month 17 30.4 30.4 46.4
Do several times each month 19 33.9 33.9 80.4
Do about once each week 6 10.7 10.7 91.1
Do several times each week 5 8.9 8.9 100.0
Total 56 100.0 100.0
Other Valid Don't do at all 2 4.2 4.2 4.2
Do less than once each month 7 14.6 14.6 18.8
Do about once each month 14 29.2 29.2 47.9
Do several times each month 13 27.1 27.1 75.0
Do about once each week 8 16.7 16.7 91.7
Do several times each week 3 6.3 6.3 97.9
Do at least once each day 1 2.1 2.1 100.0
Total 48 100.0 100.0

Frequency of Searching With Intent to Buy

Frequency of Searching With Intent to Buy
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 1 16.7 16.7 16.7
Do about once each month 1 16.7 16.7 33.3
Do several times each month 2 33.3 33.3 66.7
Do about once each week 1 16.7 16.7 83.3
Do several times each week 1 16.7 16.7 100.0
Total 6 100.0 100.0
Female Valid Don't do at all 3 1.5 1.5 1.5
Do less than once each month 34 17.0 17.0 18.5
Do about once each month 48 24.0 24.0 42.5
Do several times each month 59 29.5 29.5 72.0
Do about once each week 24 12.0 12.0 84.0
Do several times each week 27 13.5 13.5 97.5
Do at least once each day 5 2.5 2.5 100.0
Total 200 100.0 100.0
Male Valid Don't do at all 3 .7 .7 .7
Do less than once each month 51 11.6 11.6 12.3
Do about once each month 108 24.6 24.6 36.9
Do several times each month 143 32.6 32.6 69.5
Do about once each week 69 15.7 15.7 85.2
Do several times each week 55 12.5 12.5 97.7
Do at least once each day 10 2.3 2.3 100.0
Total 439 100.0 100.0

Frequency of Searching With Intent to Buy

Frequency of Searching With Intent to Buy
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 1 7.1 7.1 7.1
Do about once each month 3 21.4 21.4 28.6
Do several times each month 6 42.9 42.9 71.4
Do about once each week 1 7.1 7.1 78.6
Do several times each week 3 21.4 21.4 100.0
Total 14 100.0 100.0
11-20 Valid Don't do at all 2 7.4 7.4 7.4
Do less than once each month 7 25.9 25.9 33.3
Do about once each month 5 18.5 18.5 51.9
Do several times each month 8 29.6 29.6 81.5
Do about once each week 1 3.7 3.7 85.2
Do several times each week 3 11.1 11.1 96.3
Do at least once each day 1 3.7 3.7 100.0
Total 27 100.0 100.0
21-25 Valid Do less than once each month 13 17.1 17.1 17.1
Do about once each month 17 22.4 22.4 39.5
Do several times each month 26 34.2 34.2 73.7
Do about once each week 12 15.8 15.8 89.5
Do several times each week 5 6.6 6.6 96.1
Do at least once each day 3 3.9 3.9 100.0
Total 76 100.0 100.0
26-50 Valid Don't do at all 4 1.0 1.0 1.0
Do less than once each month 44 10.5 10.5 11.5
Do about once each month 113 27.0 27.0 38.4
Do several times each month 128 30.5 30.5 69.0
Do about once each week 64 15.3 15.3 84.2
Do several times each week 58 13.8 13.8 98.1
Do at least once each day 8 1.9 1.9 100.0
Total 419 100.0 100.0
50+ Valid Do less than once each month 21 19.3 19.3 19.3
Do about once each month 19 17.4 17.4 36.7
Do several times each month 36 33.0 33.0 69.7
Do about once each week 16 14.7 14.7 84.4
Do several times each week 14 12.8 12.8 97.2
Do at least once each day 3 2.8 2.8 100.0
Total 109 100.0 100.0

Frequency of Searching With Intent to Buy

Frequency of Searching With Intent to Buy
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 1 16.7 16.7 16.7
Do about once each month 1 16.7 16.7 33.3
Do several times each month 2 33.3 33.3 66.7
Do about once each week 1 16.7 16.7 83.3
Do several times each week 1 16.7 16.7 100.0
Total 6 100.0 100.0
<1 Year Valid Don't do at all 1 2.2 2.2 2.2
Do less than once each month 8 17.4 17.4 19.6
Do about once each month 10 21.7 21.7 41.3
Do several times each month 16 34.8 34.8 76.1
Do about once each week 6 13.0 13.0 89.1
Do several times each week 4 8.7 8.7 97.8
Do at least once each day 1 2.2 2.2 100.0
Total 46 100.0 100.0
1-3 Years Valid Don't do at all 3 1.5 1.5 1.5
Do less than once each month 32 16.5 16.5 18.0
Do about once each month 50 25.8 25.8 43.8
Do several times each month 54 27.8 27.8 71.6
Do about once each week 23 11.9 11.9 83.5
Do several times each week 26 13.4 13.4 96.9
Do at least once each day 6 3.1 3.1 100.0
Total 194 100.0 100.0
>4 Years Valid Don't do at all 2 .5 .5 .5
Do less than once each month 45 11.3 11.3 11.8
Do about once each month 96 24.1 24.1 35.8
Do several times each month 132 33.1 33.1 68.9
Do about once each week 64 16.0 16.0 85.0
Do several times each week 52 13.0 13.0 98.0
Do at least once each day 8 2.0 2.0 100.0
Total 399 100.0 100.0

Frequency of Searching With Intent to Buy

Frequency of Searching With Intent to Buy
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Don't do at all 1 16.7 16.7 16.7
Do about once each month 1 16.7 16.7 33.3
Do several times each month 2 33.3 33.3 66.7
Do about once each week 1 16.7 16.7 83.3
Do several times each week 1 16.7 16.7 100.0
Total 6 100.0 100.0
Novice Valid Don't do at all 1 2.1 2.1 2.1
Do less than once each month 8 17.0 17.0 19.1
Do about once each month 15 31.9 31.9 51.1
Do several times each month 17 36.2 36.2 87.2
Do about once each week 2 4.3 4.3 91.5
Do several times each week 3 6.4 6.4 97.9
Do at least once each day 1 2.1 2.1 100.0
Total 47 100.0 100.0
Intermediate Valid Don't do at all 2 1.3 1.3 1.3
Do less than once each month 30 19.6 19.6 20.9
Do about once each month 36 23.5 23.5 44.4
Do several times each month 47 30.7 30.7 75.2
Do about once each week 18 11.8 11.8 86.9
Do several times each week 16 10.5 10.5 97.4
Do at least once each day 4 2.6 2.6 100.0
Total 153 100.0 100.0
Experienced Valid Don't do at all 3 1.0 1.0 1.0
Do less than once each month 40 14.0 14.0 15.0
Do about once each month 66 23.1 23.1 38.1
Do several times each month 86 30.1 30.1 68.2
Do about once each week 50 17.5 17.5 85.7
Do several times each week 33 11.5 11.5 97.2
Do at least once each day 8 2.8 2.8 100.0
Total 286 100.0 100.0
Expert Valid Do less than once each month 7 4.6 4.6 4.6
Do about once each month 39 25.5 25.5 30.1
Do several times each month 52 34.0 34.0 64.1
Do about once each week 23 15.0 15.0 79.1
Do several times each week 30 19.6 19.6 98.7
Do at least once each day 2 1.3 1.3 100.0
Total 153 100.0 100.0


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280