GVU's Tenth WWW User Survey Graphs

[Back to Tenth Survey Home | Back to Tenth Survey Graphs]

Likelyhood of Searching With Intent to Buy

If you have not done this type of searching, how likely is it that you will do this type of searching in the next six months?

Likelyhood of Searching With Intent to Buy

Likelyhood of Searching With Intent to Buy

Frequency Percent Valid Percent Cumulative Percent
Valid I already do this 484 75.0 75.0 75.0
Very unlikely 23 3.6 3.6 78.6
Somewhat unlikely 14 2.2 2.2 80.8
Neither unlikely/likely 42 6.5 6.5 87.3
Somewhat likely 42 6.5 6.5 93.8
Very likely 40 6.2 6.2 100.0
Total 645 100.0 100.0

Likelyhood of Searching With Intent to Buy

Likelyhood of Searching With Intent to Buy
Location Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
USA Valid I already do this 408 76.3 76.3 76.3
Very unlikely 16 3.0 3.0 79.3
Somewhat unlikely 11 2.1 2.1 81.3
Neither unlikely/likely 32 6.0 6.0 87.3
Somewhat likely 37 6.9 6.9 94.2
Very likely 31 5.8 5.8 100.0
Total 535 100.0 100.0
Europe Valid I already do this 41 73.2 73.2 73.2
Very unlikely 1 1.8 1.8 75.0
Somewhat unlikely 1 1.8 1.8 76.8
Neither unlikely/likely 4 7.1 7.1 83.9
Somewhat likely 3 5.4 5.4 89.3
Very likely 6 10.7 10.7 100.0
Total 56 100.0 100.0
Other Valid I already do this 32 66.7 66.7 66.7
Very unlikely 3 6.3 6.3 72.9
Somewhat unlikely 2 4.2 4.2 77.1
Neither unlikely/likely 6 12.5 12.5 89.6
Somewhat likely 2 4.2 4.2 93.8
Very likely 3 6.3 6.3 100.0
Total 48 100.0 100.0

Likelyhood of Searching With Intent to Buy

Likelyhood of Searching With Intent to Buy
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
Female Valid I already do this 147 73.5 73.5 73.5
Very unlikely 5 2.5 2.5 76.0
Somewhat unlikely 6 3.0 3.0 79.0
Neither unlikely/likely 16 8.0 8.0 87.0
Somewhat likely 14 7.0 7.0 94.0
Very likely 12 6.0 6.0 100.0
Total 200 100.0 100.0
Male Valid I already do this 334 76.1 76.1 76.1
Very unlikely 15 3.4 3.4 79.5
Somewhat unlikely 8 1.8 1.8 81.3
Neither unlikely/likely 26 5.9 5.9 87.2
Somewhat likely 28 6.4 6.4 93.6
Very likely 28 6.4 6.4 100.0
Total 439 100.0 100.0

Likelyhood of Searching With Intent to Buy

Likelyhood of Searching With Intent to Buy
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 7 50.0 50.0 50.0
Very unlikely 4 28.6 28.6 78.6
Neither unlikely/likely 2 14.3 14.3 92.9
Somewhat likely 1 7.1 7.1 100.0
Total 14 100.0 100.0
11-20 Valid I already do this 22 81.5 81.5 81.5
Very unlikely 1 3.7 3.7 85.2
Neither unlikely/likely 1 3.7 3.7 88.9
Somewhat likely 2 7.4 7.4 96.3
Very likely 1 3.7 3.7 100.0
Total 27 100.0 100.0
21-25 Valid I already do this 60 78.9 78.9 78.9
Very unlikely 4 5.3 5.3 84.2
Neither unlikely/likely 4 5.3 5.3 89.5
Somewhat likely 5 6.6 6.6 96.1
Very likely 3 3.9 3.9 100.0
Total 76 100.0 100.0
26-50 Valid I already do this 324 77.3 77.3 77.3
Very unlikely 12 2.9 2.9 80.2
Somewhat unlikely 6 1.4 1.4 81.6
Neither unlikely/likely 24 5.7 5.7 87.4
Somewhat likely 25 6.0 6.0 93.3
Very likely 28 6.7 6.7 100.0
Total 419 100.0 100.0
50+ Valid I already do this 71 65.1 65.1 65.1
Very unlikely 2 1.8 1.8 67.0
Somewhat unlikely 8 7.3 7.3 74.3
Neither unlikely/likely 11 10.1 10.1 84.4
Somewhat likely 9 8.3 8.3 92.7
Very likely 8 7.3 7.3 100.0
Total 109 100.0 100.0

Likelyhood of Searching With Intent to Buy

Likelyhood of Searching With Intent to Buy
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
<1 Year Valid I already do this 28 60.9 60.9 60.9
Very unlikely 2 4.3 4.3 65.2
Somewhat unlikely 2 4.3 4.3 69.6
Neither unlikely/likely 5 10.9 10.9 80.4
Somewhat likely 9 19.6 19.6 100.0
Total 46 100.0 100.0
1-3 Years Valid I already do this 138 71.1 71.1 71.1
Very unlikely 4 2.1 2.1 73.2
Somewhat unlikely 5 2.6 2.6 75.8
Neither unlikely/likely 16 8.2 8.2 84.0
Somewhat likely 17 8.8 8.8 92.8
Very likely 14 7.2 7.2 100.0
Total 194 100.0 100.0
>4 Years Valid I already do this 315 78.9 78.9 78.9
Very unlikely 14 3.5 3.5 82.5
Somewhat unlikely 7 1.8 1.8 84.2
Neither unlikely/likely 21 5.3 5.3 89.5
Somewhat likely 16 4.0 4.0 93.5
Very likely 26 6.5 6.5 100.0
Total 399 100.0 100.0

Likelyhood of Searching With Intent to Buy

Likelyhood of Searching With Intent to Buy
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid I already do this 3 50.0 50.0 50.0
Very unlikely 3 50.0 50.0 100.0
Total 6 100.0 100.0
Novice Valid I already do this 29 61.7 61.7 61.7
Very unlikely 2 4.3 4.3 66.0
Somewhat unlikely 5 10.6 10.6 76.6
Neither unlikely/likely 3 6.4 6.4 83.0
Somewhat likely 8 17.0 17.0 100.0
Total 47 100.0 100.0
Intermediate Valid I already do this 98 64.1 64.1 64.1
Very unlikely 8 5.2 5.2 69.3
Somewhat unlikely 3 2.0 2.0 71.2
Neither unlikely/likely 16 10.5 10.5 81.7
Somewhat likely 16 10.5 10.5 92.2
Very likely 12 7.8 7.8 100.0
Total 153 100.0 100.0
Experienced Valid I already do this 231 80.8 80.8 80.8
Very unlikely 7 2.4 2.4 83.2
Somewhat unlikely 6 2.1 2.1 85.3
Neither unlikely/likely 14 4.9 4.9 90.2
Somewhat likely 12 4.2 4.2 94.4
Very likely 16 5.6 5.6 100.0
Total 286 100.0 100.0
Expert Valid I already do this 123 80.4 80.4 80.4
Very unlikely 3 2.0 2.0 82.4
Neither unlikely/likely 9 5.9 5.9 88.2
Somewhat likely 6 3.9 3.9 92.2
Very likely 12 7.8 7.8 100.0
Total 153 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280