GVU's Tenth WWW User Survey Graphs

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Change in Searching With Intent to Buy

If you have done this type of searching, how much do you think you will be doing this in the next six months compared to the previous six months?

Change in Searching With Intent to Buy

Change in Searching With Intent to Buy

Frequency Percent Valid Percent Cumulative Percent
Valid I don't do this 10 1.6 1.6 1.6
Much less 2 .3 .3 1.9
Somewhat less 18 2.8 2.8 4.7
About the same 474 73.5 73.5 78.1
Somewhat more 122 18.9 18.9 97.1
Much more 19 2.9 2.9 100.0
Total 645 100.0 100.0

Change in Searching With Intent to Buy

Change in Searching With Intent to Buy
Location Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 5 83.3 83.3 100.0
Total 6 100.0 100.0
USA Valid I don't do this 8 1.5 1.5 1.5
Much less 1 .2 .2 1.7
Somewhat less 16 3.0 3.0 4.7
About the same 391 73.1 73.1 77.8
Somewhat more 103 19.3 19.3 97.0
Much more 16 3.0 3.0 100.0
Total 535 100.0 100.0
Europe Valid I don't do this 1 1.8 1.8 1.8
Somewhat less 1 1.8 1.8 3.6
About the same 41 73.2 73.2 76.8
Somewhat more 10 17.9 17.9 94.6
Much more 3 5.4 5.4 100.0
Total 56 100.0 100.0
Other Valid Much less 1 2.1 2.1 2.1
Somewhat less 1 2.1 2.1 4.2
About the same 37 77.1 77.1 81.3
Somewhat more 9 18.8 18.8 100.0
Total 48 100.0 100.0

Change in Searching With Intent to Buy

Change in Searching With Intent to Buy
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 5 83.3 83.3 100.0
Total 6 100.0 100.0
Female Valid I don't do this 4 2.0 2.0 2.0
Somewhat less 8 4.0 4.0 6.0
About the same 148 74.0 74.0 80.0
Somewhat more 31 15.5 15.5 95.5
Much more 9 4.5 4.5 100.0
Total 200 100.0 100.0
Male Valid I don't do this 5 1.1 1.1 1.1
Much less 2 .5 .5 1.6
Somewhat less 10 2.3 2.3 3.9
About the same 321 73.1 73.1 77.0
Somewhat more 91 20.7 20.7 97.7
Much more 10 2.3 2.3 100.0
Total 439 100.0 100.0

Change in Searching With Intent to Buy

Change in Searching With Intent to Buy
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 7.1 7.1 7.1
About the same 11 78.6 78.6 85.7
Somewhat more 2 14.3 14.3 100.0
Total 14 100.0 100.0
11-20 Valid I don't do this 3 11.1 11.1 11.1
About the same 19 70.4 70.4 81.5
Somewhat more 5 18.5 18.5 100.0
Total 27 100.0 100.0
21-25 Valid Much less 1 1.3 1.3 1.3
Somewhat less 2 2.6 2.6 3.9
About the same 55 72.4 72.4 76.3
Somewhat more 16 21.1 21.1 97.4
Much more 2 2.6 2.6 100.0
Total 76 100.0 100.0
26-50 Valid I don't do this 6 1.4 1.4 1.4
Much less 1 .2 .2 1.7
Somewhat less 12 2.9 2.9 4.5
About the same 309 73.7 73.7 78.3
Somewhat more 76 18.1 18.1 96.4
Much more 15 3.6 3.6 100.0
Total 419 100.0 100.0
50+ Valid Somewhat less 4 3.7 3.7 3.7
About the same 80 73.4 73.4 77.1
Somewhat more 23 21.1 21.1 98.2
Much more 2 1.8 1.8 100.0
Total 109 100.0 100.0

Change in Searching With Intent to Buy

Change in Searching With Intent to Buy
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 5 83.3 83.3 100.0
Total 6 100.0 100.0
<1 Year Valid I don't do this 1 2.2 2.2 2.2
Much less 1 2.2 2.2 4.3
Somewhat less 3 6.5 6.5 10.9
About the same 32 69.6 69.6 80.4
Somewhat more 7 15.2 15.2 95.7
Much more 2 4.3 4.3 100.0
Total 46 100.0 100.0
1-3 Years Valid I don't do this 5 2.6 2.6 2.6
Somewhat less 7 3.6 3.6 6.2
About the same 139 71.6 71.6 77.8
Somewhat more 37 19.1 19.1 96.9
Much more 6 3.1 3.1 100.0
Total 194 100.0 100.0
>4 Years Valid I don't do this 3 .8 .8 .8
Much less 1 .3 .3 1.0
Somewhat less 8 2.0 2.0 3.0
About the same 298 74.7 74.7 77.7
Somewhat more 78 19.5 19.5 97.2
Much more 11 2.8 2.8 100.0
Total 399 100.0 100.0

Change in Searching With Intent to Buy

Change in Searching With Intent to Buy
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid I don't do this 1 16.7 16.7 16.7
About the same 5 83.3 83.3 100.0
Total 6 100.0 100.0
Novice Valid I don't do this 2 4.3 4.3 4.3
Somewhat less 4 8.5 8.5 12.8
About the same 33 70.2 70.2 83.0
Somewhat more 7 14.9 14.9 97.9
Much more 1 2.1 2.1 100.0
Total 47 100.0 100.0
Intermediate Valid I don't do this 3 2.0 2.0 2.0
Much less 2 1.3 1.3 3.3
Somewhat less 5 3.3 3.3 6.5
About the same 112 73.2 73.2 79.7
Somewhat more 27 17.6 17.6 97.4
Much more 4 2.6 2.6 100.0
Total 153 100.0 100.0
Experienced Valid I don't do this 3 1.0 1.0 1.0
Somewhat less 9 3.1 3.1 4.2
About the same 200 69.9 69.9 74.1
Somewhat more 64 22.4 22.4 96.5
Much more 10 3.5 3.5 100.0
Total 286 100.0 100.0
Expert Valid I don't do this 1 .7 .7 .7
About the same 124 81.0 81.0 81.7
Somewhat more 24 15.7 15.7 97.4
Much more 4 2.6 2.6 100.0
Total 153 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280