Likelyhood of Purchasing Online
|
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
Valid |
I already do this |
435
| 67.4
| 67.4
| 67.4
|
Very unlikely |
68
| 10.5
| 10.5
| 78.0
|
Somewhat unlikely |
24
| 3.7
| 3.7
| 81.7
|
Neither unlikely/likely |
55
| 8.5
| 8.5
| 90.2
|
Somewhat likely |
44
| 6.8
| 6.8
| 97.1
|
Very likely |
19
| 2.9
| 2.9
| 100.0
|
Total |
645
| 100.0
| 100.0
|
|
Likelyhood of Purchasing Online
Location |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
USA |
Valid |
I already do this |
370
| 69.2
| 69.2
| 69.2
|
Very unlikely |
53
| 9.9
| 9.9
| 79.1
|
Somewhat unlikely |
17
| 3.2
| 3.2
| 82.2
|
Neither unlikely/likely |
45
| 8.4
| 8.4
| 90.7
|
Somewhat likely |
37
| 6.9
| 6.9
| 97.6
|
Very likely |
13
| 2.4
| 2.4
| 100.0
|
Total |
535
| 100.0
| 100.0
|
|
Europe |
Valid |
I already do this |
38
| 67.9
| 67.9
| 67.9
|
Very unlikely |
4
| 7.1
| 7.1
| 75.0
|
Somewhat unlikely |
2
| 3.6
| 3.6
| 78.6
|
Neither unlikely/likely |
4
| 7.1
| 7.1
| 85.7
|
Somewhat likely |
4
| 7.1
| 7.1
| 92.9
|
Very likely |
4
| 7.1
| 7.1
| 100.0
|
Total |
56
| 100.0
| 100.0
|
|
Other |
Valid |
I already do this |
24
| 50.0
| 50.0
| 50.0
|
Very unlikely |
8
| 16.7
| 16.7
| 66.7
|
Somewhat unlikely |
5
| 10.4
| 10.4
| 77.1
|
Neither unlikely/likely |
6
| 12.5
| 12.5
| 89.6
|
Somewhat likely |
3
| 6.3
| 6.3
| 95.8
|
Very likely |
2
| 4.2
| 4.2
| 100.0
|
Total |
48
| 100.0
| 100.0
|
|
Likelyhood of Purchasing Online
Gender |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Female |
Valid |
I already do this |
128
| 64.0
| 64.0
| 64.0
|
Very unlikely |
22
| 11.0
| 11.0
| 75.0
|
Somewhat unlikely |
7
| 3.5
| 3.5
| 78.5
|
Neither unlikely/likely |
23
| 11.5
| 11.5
| 90.0
|
Somewhat likely |
13
| 6.5
| 6.5
| 96.5
|
Very likely |
7
| 3.5
| 3.5
| 100.0
|
Total |
200
| 100.0
| 100.0
|
|
Male |
Valid |
I already do this |
304
| 69.2
| 69.2
| 69.2
|
Very unlikely |
43
| 9.8
| 9.8
| 79.0
|
Somewhat unlikely |
17
| 3.9
| 3.9
| 82.9
|
Neither unlikely/likely |
32
| 7.3
| 7.3
| 90.2
|
Somewhat likely |
31
| 7.1
| 7.1
| 97.3
|
Very likely |
12
| 2.7
| 2.7
| 100.0
|
Total |
439
| 100.0
| 100.0
|
|
Likelyhood of Purchasing Online
Age Groups |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
6
| 42.9
| 42.9
| 42.9
|
Very unlikely |
5
| 35.7
| 35.7
| 78.6
|
Neither unlikely/likely |
3
| 21.4
| 21.4
| 100.0
|
Total |
14
| 100.0
| 100.0
|
|
11-20 |
Valid |
I already do this |
15
| 55.6
| 55.6
| 55.6
|
Very unlikely |
6
| 22.2
| 22.2
| 77.8
|
Somewhat unlikely |
3
| 11.1
| 11.1
| 88.9
|
Neither unlikely/likely |
1
| 3.7
| 3.7
| 92.6
|
Somewhat likely |
2
| 7.4
| 7.4
| 100.0
|
Total |
27
| 100.0
| 100.0
|
|
21-25 |
Valid |
I already do this |
55
| 72.4
| 72.4
| 72.4
|
Very unlikely |
8
| 10.5
| 10.5
| 82.9
|
Somewhat unlikely |
2
| 2.6
| 2.6
| 85.5
|
Neither unlikely/likely |
5
| 6.6
| 6.6
| 92.1
|
Somewhat likely |
4
| 5.3
| 5.3
| 97.4
|
Very likely |
2
| 2.6
| 2.6
| 100.0
|
Total |
76
| 100.0
| 100.0
|
|
26-50 |
Valid |
I already do this |
297
| 70.9
| 70.9
| 70.9
|
Very unlikely |
38
| 9.1
| 9.1
| 80.0
|
Somewhat unlikely |
11
| 2.6
| 2.6
| 82.6
|
Neither unlikely/likely |
30
| 7.2
| 7.2
| 89.7
|
Somewhat likely |
28
| 6.7
| 6.7
| 96.4
|
Very likely |
15
| 3.6
| 3.6
| 100.0
|
Total |
419
| 100.0
| 100.0
|
|
50+ |
Valid |
I already do this |
62
| 56.9
| 56.9
| 56.9
|
Very unlikely |
11
| 10.1
| 10.1
| 67.0
|
Somewhat unlikely |
8
| 7.3
| 7.3
| 74.3
|
Neither unlikely/likely |
16
| 14.7
| 14.7
| 89.0
|
Somewhat likely |
10
| 9.2
| 9.2
| 98.2
|
Very likely |
2
| 1.8
| 1.8
| 100.0
|
Total |
109
| 100.0
| 100.0
|
|
Likelyhood of Purchasing Online
Experience |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
<1 Year |
Valid |
I already do this |
20
| 43.5
| 43.5
| 43.5
|
Very unlikely |
15
| 32.6
| 32.6
| 76.1
|
Somewhat unlikely |
1
| 2.2
| 2.2
| 78.3
|
Neither unlikely/likely |
6
| 13.0
| 13.0
| 91.3
|
Somewhat likely |
4
| 8.7
| 8.7
| 100.0
|
Total |
46
| 100.0
| 100.0
|
|
1-3 Years |
Valid |
I already do this |
121
| 62.4
| 62.4
| 62.4
|
Very unlikely |
20
| 10.3
| 10.3
| 72.7
|
Somewhat unlikely |
9
| 4.6
| 4.6
| 77.3
|
Neither unlikely/likely |
22
| 11.3
| 11.3
| 88.7
|
Somewhat likely |
18
| 9.3
| 9.3
| 97.9
|
Very likely |
4
| 2.1
| 2.1
| 100.0
|
Total |
194
| 100.0
| 100.0
|
|
>4 Years |
Valid |
I already do this |
291
| 72.9
| 72.9
| 72.9
|
Very unlikely |
30
| 7.5
| 7.5
| 80.5
|
Somewhat unlikely |
14
| 3.5
| 3.5
| 84.0
|
Neither unlikely/likely |
27
| 6.8
| 6.8
| 90.7
|
Somewhat likely |
22
| 5.5
| 5.5
| 96.2
|
Very likely |
15
| 3.8
| 3.8
| 100.0
|
Total |
399
| 100.0
| 100.0
|
|
Likelyhood of Purchasing Online
Skill Level |
Frequency |
Percent |
Valid Percent |
Cumulative Percent |
. |
Valid |
I already do this |
3
| 50.0
| 50.0
| 50.0
|
Very unlikely |
3
| 50.0
| 50.0
| 100.0
|
Total |
6
| 100.0
| 100.0
|
|
Novice |
Valid |
I already do this |
17
| 36.2
| 36.2
| 36.2
|
Very unlikely |
15
| 31.9
| 31.9
| 68.1
|
Somewhat unlikely |
4
| 8.5
| 8.5
| 76.6
|
Neither unlikely/likely |
5
| 10.6
| 10.6
| 87.2
|
Somewhat likely |
5
| 10.6
| 10.6
| 97.9
|
Very likely |
1
| 2.1
| 2.1
| 100.0
|
Total |
47
| 100.0
| 100.0
|
|
Intermediate |
Valid |
I already do this |
85
| 55.6
| 55.6
| 55.6
|
Very unlikely |
25
| 16.3
| 16.3
| 71.9
|
Somewhat unlikely |
8
| 5.2
| 5.2
| 77.1
|
Neither unlikely/likely |
21
| 13.7
| 13.7
| 90.8
|
Somewhat likely |
12
| 7.8
| 7.8
| 98.7
|
Very likely |
2
| 1.3
| 1.3
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Experienced |
Valid |
I already do this |
208
| 72.7
| 72.7
| 72.7
|
Very unlikely |
21
| 7.3
| 7.3
| 80.1
|
Somewhat unlikely |
11
| 3.8
| 3.8
| 83.9
|
Neither unlikely/likely |
18
| 6.3
| 6.3
| 90.2
|
Somewhat likely |
20
| 7.0
| 7.0
| 97.2
|
Very likely |
8
| 2.8
| 2.8
| 100.0
|
Total |
286
| 100.0
| 100.0
|
|
Expert |
Valid |
I already do this |
122
| 79.7
| 79.7
| 79.7
|
Very unlikely |
4
| 2.6
| 2.6
| 82.4
|
Somewhat unlikely |
1
| .7
| .7
| 83.0
|
Neither unlikely/likely |
11
| 7.2
| 7.2
| 90.2
|
Somewhat likely |
7
| 4.6
| 4.6
| 94.8
|
Very likely |
8
| 5.2
| 5.2
| 100.0
|
Total |
153
| 100.0
| 100.0
|
|
Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280