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Group G165 "Important features"
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 471 9.3 73.0
Easy returns Q183 316 6.2 49.0
Quality Information Q184 506 10.0 78.4
Easy Ordering Q185 494 9.8 76.6
Easy to Cancel Q186 303 6.0 47.0
Reliability Q187 479 9.5 74.3
Easy Payment Q188 351 6.9 54.4
Customer Support Q189 361 7.1 56.0
Security Q190 472 9.3 73.2
Quick Delivery Q191 434 8.6 67.3
Low Prices Q192 433 8.6 67.1
Cutting Edge Q193 85 1.7 13.2
Easy to Contact Q194 347 6.9 53.8
None Q195 5 .1 .8
------- ----- -----
Total responses 5057 100.0 784.0
0 missing cases; 645 valid cases
X1: .
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 3 10.0 50.0
Easy returns Q183 2 6.7 33.3
Quality Information Q184 3 10.0 50.0
Easy Ordering Q185 2 6.7 33.3
Easy to Cancel Q186 3 10.0 50.0
Reliability Q187 2 6.7 33.3
Customer Support Q189 1 3.3 16.7
Security Q190 4 13.3 66.7
Quick Delivery Q191 2 6.7 33.3
Low Prices Q192 3 10.0 50.0
Cutting Edge Q193 1 3.3 16.7
Easy to Contact Q194 3 10.0 50.0
None Q195 1 3.3 16.7
------- ----- -----
Total responses 30 100.0 500.0
0 missing cases; 6 valid cases
X1: 1 USA
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 392 9.3 73.3
Easy returns Q183 272 6.4 50.8
Quality Information Q184 424 10.0 79.3
Easy Ordering Q185 408 9.6 76.3
Easy to Cancel Q186 253 6.0 47.3
Reliability Q187 399 9.4 74.6
Easy Payment Q188 281 6.6 52.5
Customer Support Q189 307 7.3 57.4
Security Q190 394 9.3 73.6
Quick Delivery Q191 368 8.7 68.8
Low Prices Q192 372 8.8 69.5
Cutting Edge Q193 67 1.6 12.5
Easy to Contact Q194 288 6.8 53.8
None Q195 4 .1 .7
------- ----- -----
Total responses 4229 100.0 790.5
0 missing cases; 535 valid cases
X1: 2 Europe
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 39 9.8 69.6
Easy returns Q183 19 4.8 33.9
Quality Information Q184 38 9.5 67.9
Easy Ordering Q185 46 11.6 82.1
Easy to Cancel Q186 22 5.5 39.3
Reliability Q187 38 9.5 67.9
Easy Payment Q188 41 10.3 73.2
Customer Support Q189 22 5.5 39.3
Security Q190 39 9.8 69.6
Quick Delivery Q191 30 7.5 53.6
Low Prices Q192 31 7.8 55.4
Cutting Edge Q193 8 2.0 14.3
Easy to Contact Q194 25 6.3 44.6
------- ----- -----
Total responses 398 100.0 710.7
0 missing cases; 56 valid cases
X1: 3 Other
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 37 9.3 77.1
Easy returns Q183 23 5.8 47.9
Quality Information Q184 41 10.3 85.4
Easy Ordering Q185 38 9.5 79.2
Easy to Cancel Q186 25 6.3 52.1
Reliability Q187 40 10.0 83.3
Easy Payment Q188 29 7.3 60.4
Customer Support Q189 31 7.8 64.6
Security Q190 35 8.8 72.9
Quick Delivery Q191 34 8.5 70.8
Low Prices Q192 27 6.8 56.3
Cutting Edge Q193 9 2.3 18.8
Easy to Contact Q194 31 7.8 64.6
------- ----- -----
Total responses 400 100.0 833.3
0 missing cases; 48 valid cases
X4: .
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 3 10.0 50.0
Easy returns Q183 2 6.7 33.3
Quality Information Q184 3 10.0 50.0
Easy Ordering Q185 2 6.7 33.3
Easy to Cancel Q186 3 10.0 50.0
Reliability Q187 2 6.7 33.3
Customer Support Q189 1 3.3 16.7
Security Q190 4 13.3 66.7
Quick Delivery Q191 2 6.7 33.3
Low Prices Q192 3 10.0 50.0
Cutting Edge Q193 1 3.3 16.7
Easy to Contact Q194 3 10.0 50.0
None Q195 1 3.3 16.7
------- ----- -----
Total responses 30 100.0 500.0
0 missing cases; 6 valid cases
X4: 1.00 Female
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 152 9.5 76.0
Easy returns Q183 114 7.1 57.0
Quality Information Q184 148 9.2 74.0
Easy Ordering Q185 155 9.7 77.5
Easy to Cancel Q186 100 6.2 50.0
Reliability Q187 154 9.6 77.0
Easy Payment Q188 106 6.6 53.0
Customer Support Q189 112 7.0 56.0
Security Q190 157 9.8 78.5
Quick Delivery Q191 135 8.4 67.5
Low Prices Q192 127 7.9 63.5
Cutting Edge Q193 27 1.7 13.5
Easy to Contact Q194 118 7.3 59.0
None Q195 1 .1 .5
------- ----- -----
Total responses 1606 100.0 803.0
0 missing cases; 200 valid cases
X4: 2.00 Male
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 316 9.2 72.0
Easy returns Q183 200 5.8 45.6
Quality Information Q184 355 10.4 80.9
Easy Ordering Q185 337 9.9 76.8
Easy to Cancel Q186 200 5.8 45.6
Reliability Q187 323 9.4 73.6
Easy Payment Q188 245 7.2 55.8
Customer Support Q189 248 7.2 56.5
Security Q190 311 9.1 70.8
Quick Delivery Q191 297 8.7 67.7
Low Prices Q192 303 8.9 69.0
Cutting Edge Q193 57 1.7 13.0
Easy to Contact Q194 226 6.6 51.5
None Q195 3 .1 .7
------- ----- -----
Total responses 3421 100.0 779.3
0 missing cases; 439 valid cases
X2: .
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 10 9.7 71.4
Easy returns Q183 8 7.8 57.1
Quality Information Q184 10 9.7 71.4
Easy Ordering Q185 9 8.7 64.3
Easy to Cancel Q186 8 7.8 57.1
Reliability Q187 9 8.7 64.3
Easy Payment Q188 3 2.9 21.4
Customer Support Q189 8 7.8 57.1
Security Q190 11 10.7 78.6
Quick Delivery Q191 8 7.8 57.1
Low Prices Q192 10 9.7 71.4
Cutting Edge Q193 1 1.0 7.1
Easy to Contact Q194 7 6.8 50.0
None Q195 1 1.0 7.1
------- ----- -----
Total responses 103 100.0 735.7
0 missing cases; 14 valid cases
X2: 1 11-20
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 21 10.9 77.8
Easy returns Q183 9 4.7 33.3
Quality Information Q184 21 10.9 77.8
Easy Ordering Q185 15 7.8 55.6
Easy to Cancel Q186 13 6.8 48.1
Reliability Q187 16 8.3 59.3
Easy Payment Q188 16 8.3 59.3
Customer Support Q189 11 5.7 40.7
Security Q190 17 8.9 63.0
Quick Delivery Q191 13 6.8 48.1
Low Prices Q192 22 11.5 81.5
Cutting Edge Q193 5 2.6 18.5
Easy to Contact Q194 12 6.3 44.4
None Q195 1 .5 3.7
------- ----- -----
Total responses 192 100.0 711.1
0 missing cases; 27 valid cases
X2: 2 21-25
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 55 9.1 72.4
Easy returns Q183 34 5.6 44.7
Quality Information Q184 59 9.8 77.6
Easy Ordering Q185 56 9.3 73.7
Easy to Cancel Q186 35 5.8 46.1
Reliability Q187 56 9.3 73.7
Easy Payment Q188 48 8.0 63.2
Customer Support Q189 44 7.3 57.9
Security Q190 59 9.8 77.6
Quick Delivery Q191 48 8.0 63.2
Low Prices Q192 57 9.5 75.0
Cutting Edge Q193 14 2.3 18.4
Easy to Contact Q194 37 6.1 48.7
------- ----- -----
Total responses 602 100.0 792.1
0 missing cases; 76 valid cases
X2: 3 26-50
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 298 9.1 71.1
Easy returns Q183 211 6.4 50.4
Quality Information Q184 327 10.0 78.0
Easy Ordering Q185 327 10.0 78.0
Easy to Cancel Q186 189 5.8 45.1
Reliability Q187 314 9.6 74.9
Easy Payment Q188 229 7.0 54.7
Customer Support Q189 231 7.0 55.1
Security Q190 311 9.5 74.2
Quick Delivery Q191 285 8.7 68.0
Low Prices Q192 276 8.4 65.9
Cutting Edge Q193 49 1.5 11.7
Easy to Contact Q194 228 7.0 54.4
None Q195 2 .1 .5
------- ----- -----
Total responses 3277 100.0 782.1
0 missing cases; 419 valid cases
X2: 4 50+
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 87 9.9 79.8
Easy returns Q183 54 6.1 49.5
Quality Information Q184 89 10.1 81.7
Easy Ordering Q185 87 9.9 79.8
Easy to Cancel Q186 58 6.6 53.2
Reliability Q187 84 9.5 77.1
Easy Payment Q188 55 6.2 50.5
Customer Support Q189 67 7.6 61.5
Security Q190 74 8.4 67.9
Quick Delivery Q191 80 9.1 73.4
Low Prices Q192 68 7.7 62.4
Cutting Edge Q193 16 1.8 14.7
Easy to Contact Q194 63 7.1 57.8
None Q195 1 .1 .9
------- ----- -----
Total responses 883 100.0 810.1
0 missing cases; 109 valid cases
X3: .
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 3 10.0 50.0
Easy returns Q183 2 6.7 33.3
Quality Information Q184 3 10.0 50.0
Easy Ordering Q185 2 6.7 33.3
Easy to Cancel Q186 3 10.0 50.0
Reliability Q187 2 6.7 33.3
Customer Support Q189 1 3.3 16.7
Security Q190 4 13.3 66.7
Quick Delivery Q191 2 6.7 33.3
Low Prices Q192 3 10.0 50.0
Cutting Edge Q193 1 3.3 16.7
Easy to Contact Q194 3 10.0 50.0
None Q195 1 3.3 16.7
------- ----- -----
Total responses 30 100.0 500.0
0 missing cases; 6 valid cases
X3: 1 <1 Year
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 33 9.2 71.7
Easy returns Q183 26 7.3 56.5
Quality Information Q184 34 9.5 73.9
Easy Ordering Q185 30 8.4 65.2
Easy to Cancel Q186 25 7.0 54.3
Reliability Q187 33 9.2 71.7
Easy Payment Q188 20 5.6 43.5
Customer Support Q189 30 8.4 65.2
Security Q190 35 9.8 76.1
Quick Delivery Q191 27 7.6 58.7
Low Prices Q192 25 7.0 54.3
Cutting Edge Q193 9 2.5 19.6
Easy to Contact Q194 28 7.8 60.9
None Q195 2 .6 4.3
------- ----- -----
Total responses 357 100.0 776.1
0 missing cases; 46 valid cases
X3: 2 1-3 Years
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 147 9.6 75.8
Easy returns Q183 100 6.5 51.5
Quality Information Q184 148 9.6 76.3
Easy Ordering Q185 142 9.2 73.2
Easy to Cancel Q186 88 5.7 45.4
Reliability Q187 141 9.2 72.7
Easy Payment Q188 106 6.9 54.6
Customer Support Q189 125 8.1 64.4
Security Q190 143 9.3 73.7
Quick Delivery Q191 127 8.3 65.5
Low Prices Q192 137 8.9 70.6
Cutting Edge Q193 29 1.9 14.9
Easy to Contact Q194 105 6.8 54.1
None Q195 1 .1 .5
------- ----- -----
Total responses 1539 100.0 793.3
0 missing cases; 194 valid cases
X3: 3 >4 Years
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 288 9.2 72.2
Easy returns Q183 188 6.0 47.1
Quality Information Q184 321 10.3 80.5
Easy Ordering Q185 320 10.2 80.2
Easy to Cancel Q186 187 6.0 46.9
Reliability Q187 303 9.7 75.9
Easy Payment Q188 225 7.2 56.4
Customer Support Q189 205 6.5 51.4
Security Q190 290 9.3 72.7
Quick Delivery Q191 278 8.9 69.7
Low Prices Q192 268 8.6 67.2
Cutting Edge Q193 46 1.5 11.5
Easy to Contact Q194 211 6.7 52.9
None Q195 1 .0 .3
------- ----- -----
Total responses 3131 100.0 784.7
0 missing cases; 399 valid cases
X6: .
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 3 10.0 50.0
Easy returns Q183 2 6.7 33.3
Quality Information Q184 3 10.0 50.0
Easy Ordering Q185 2 6.7 33.3
Easy to Cancel Q186 3 10.0 50.0
Reliability Q187 2 6.7 33.3
Customer Support Q189 1 3.3 16.7
Security Q190 4 13.3 66.7
Quick Delivery Q191 2 6.7 33.3
Low Prices Q192 3 10.0 50.0
Cutting Edge Q193 1 3.3 16.7
Easy to Contact Q194 3 10.0 50.0
None Q195 1 3.3 16.7
------- ----- -----
Total responses 30 100.0 500.0
0 missing cases; 6 valid cases
X6: 1 Novice
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 36 10.1 76.6
Easy returns Q183 29 8.1 61.7
Quality Information Q184 35 9.8 74.5
Easy Ordering Q185 30 8.4 63.8
Easy to Cancel Q186 24 6.7 51.1
Reliability Q187 32 9.0 68.1
Easy Payment Q188 19 5.3 40.4
Customer Support Q189 28 7.8 59.6
Security Q190 33 9.2 70.2
Quick Delivery Q191 27 7.6 57.4
Low Prices Q192 31 8.7 66.0
Cutting Edge Q193 9 2.5 19.1
Easy to Contact Q194 23 6.4 48.9
None Q195 1 .3 2.1
------- ----- -----
Total responses 357 100.0 759.6
0 missing cases; 47 valid cases
X6: 2 Intermediate
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 103 8.9 67.3
Easy returns Q183 75 6.5 49.0
Quality Information Q184 115 10.0 75.2
Easy Ordering Q185 111 9.6 72.5
Easy to Cancel Q186 73 6.3 47.7
Reliability Q187 113 9.8 73.9
Easy Payment Q188 75 6.5 49.0
Customer Support Q189 83 7.2 54.2
Security Q190 114 9.9 74.5
Quick Delivery Q191 95 8.2 62.1
Low Prices Q192 90 7.8 58.8
Cutting Edge Q193 19 1.6 12.4
Easy to Contact Q194 85 7.4 55.6
None Q195 2 .2 1.3
------- ----- -----
Total responses 1153 100.0 753.6
0 missing cases; 153 valid cases
X6: 3 Experienced
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 209 9.5 73.1
Easy returns Q183 130 5.9 45.5
Quality Information Q184 225 10.2 78.7
Easy Ordering Q185 224 10.2 78.3
Easy to Cancel Q186 127 5.8 44.4
Reliability Q187 210 9.5 73.4
Easy Payment Q188 164 7.4 57.3
Customer Support Q189 149 6.8 52.1
Security Q190 204 9.3 71.3
Quick Delivery Q191 193 8.8 67.5
Low Prices Q192 193 8.8 67.5
Cutting Edge Q193 27 1.2 9.4
Easy to Contact Q194 149 6.8 52.1
None Q195 1 .0 .3
------- ----- -----
Total responses 2205 100.0 771.0
0 missing cases; 286 valid cases
X6: 4 Expert
Group G165 Important features
(Value tabulated = 1)
Pct of Pct of
Dichotomy label Name Count Responses Cases
Variety Q182 120 9.1 78.4
Easy returns Q183 80 6.1 52.3
Quality Information Q184 128 9.8 83.7
Easy Ordering Q185 127 9.7 83.0
Easy to Cancel Q186 76 5.8 49.7
Reliability Q187 122 9.3 79.7
Easy Payment Q188 93 7.1 60.8
Customer Support Q189 100 7.6 65.4
Security Q190 117 8.9 76.5
Quick Delivery Q191 117 8.9 76.5
Low Prices Q192 116 8.8 75.8
Cutting Edge Q193 29 2.2 19.0
Easy to Contact Q194 87 6.6 56.9
------- ----- -----
Total responses 1312 100.0 857.5
0 missing cases; 153 valid cases
For more information or to submit comments:
send email to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280