GVU's Tenth WWW User Survey Graphs

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Professional Shopping

How often do you use the web for shopping for professional reasons?
(including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
Professional Shopping

Professional Shopping

Frequency Percent Valid Percent Cumulative Percent
Valid Never 175 27.1 27.1 27.1
<1/mo 162 25.1 25.1 52.2
1-2/mo 120 18.6 18.6 70.9
3-5/mo 95 14.7 14.7 85.6
6-9/mo 26 4.0 4.0 89.6
>10/mo 67 10.4 10.4 100.0
Total 645 100.0 100.0

Professional Shopping

Professional Shopping
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Never 4 66.7 66.7 66.7
<1/mo 2 33.3 33.3 100.0
Total 6 100.0 100.0
USA Valid Never 148 27.7 27.7 27.7
<1/mo 138 25.8 25.8 53.5
1-2/mo 95 17.8 17.8 71.2
3-5/mo 78 14.6 14.6 85.8
6-9/mo 20 3.7 3.7 89.5
>10/mo 56 10.5 10.5 100.0
Total 535 100.0 100.0
Europe Valid Never 15 26.8 26.8 26.8
<1/mo 11 19.6 19.6 46.4
1-2/mo 12 21.4 21.4 67.9
3-5/mo 10 17.9 17.9 85.7
6-9/mo 4 7.1 7.1 92.9
>10/mo 4 7.1 7.1 100.0
Total 56 100.0 100.0
Other Valid Never 8 16.7 16.7 16.7
<1/mo 11 22.9 22.9 39.6
1-2/mo 13 27.1 27.1 66.7
3-5/mo 7 14.6 14.6 81.3
6-9/mo 2 4.2 4.2 85.4
>10/mo 7 14.6 14.6 100.0
Total 48 100.0 100.0

Professional Shopping

Professional Shopping
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Never 4 66.7 66.7 66.7
<1/mo 2 33.3 33.3 100.0
Total 6 100.0 100.0
Female Valid Never 65 32.5 32.5 32.5
<1/mo 53 26.5 26.5 59.0
1-2/mo 24 12.0 12.0 71.0
3-5/mo 32 16.0 16.0 87.0
6-9/mo 8 4.0 4.0 91.0
>10/mo 18 9.0 9.0 100.0
Total 200 100.0 100.0
Male Valid Never 106 24.1 24.1 24.1
<1/mo 107 24.4 24.4 48.5
1-2/mo 96 21.9 21.9 70.4
3-5/mo 63 14.4 14.4 84.7
6-9/mo 18 4.1 4.1 88.8
>10/mo 49 11.2 11.2 100.0
Total 439 100.0 100.0

Professional Shopping

Professional Shopping
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Never 5 35.7 35.7 35.7
<1/mo 2 14.3 14.3 50.0
1-2/mo 3 21.4 21.4 71.4
3-5/mo 1 7.1 7.1 78.6
6-9/mo 2 14.3 14.3 92.9
>10/mo 1 7.1 7.1 100.0
Total 14 100.0 100.0
11-20 Valid Never 11 40.7 40.7 40.7
<1/mo 8 29.6 29.6 70.4
1-2/mo 3 11.1 11.1 81.5
3-5/mo 2 7.4 7.4 88.9
6-9/mo 1 3.7 3.7 92.6
>10/mo 2 7.4 7.4 100.0
Total 27 100.0 100.0
21-25 Valid Never 22 28.9 28.9 28.9
<1/mo 13 17.1 17.1 46.1
1-2/mo 17 22.4 22.4 68.4
3-5/mo 13 17.1 17.1 85.5
6-9/mo 2 2.6 2.6 88.2
>10/mo 9 11.8 11.8 100.0
Total 76 100.0 100.0
26-50 Valid Never 98 23.4 23.4 23.4
<1/mo 118 28.2 28.2 51.6
1-2/mo 82 19.6 19.6 71.1
3-5/mo 62 14.8 14.8 85.9
6-9/mo 17 4.1 4.1 90.0
>10/mo 42 10.0 10.0 100.0
Total 419 100.0 100.0
50+ Valid Never 39 35.8 35.8 35.8
<1/mo 21 19.3 19.3 55.0
1-2/mo 15 13.8 13.8 68.8
3-5/mo 17 15.6 15.6 84.4
6-9/mo 4 3.7 3.7 88.1
>10/mo 13 11.9 11.9 100.0
Total 109 100.0 100.0

Professional Shopping

Professional Shopping
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Never 4 66.7 66.7 66.7
<1/mo 2 33.3 33.3 100.0
Total 6 100.0 100.0
<1 Year Valid Never 25 54.3 54.3 54.3
<1/mo 11 23.9 23.9 78.3
1-2/mo 3 6.5 6.5 84.8
3-5/mo 5 10.9 10.9 95.7
6-9/mo 2 4.3 4.3 100.0
Total 46 100.0 100.0
1-3 Years Valid Never 65 33.5 33.5 33.5
<1/mo 42 21.6 21.6 55.2
1-2/mo 34 17.5 17.5 72.7
3-5/mo 22 11.3 11.3 84.0
6-9/mo 9 4.6 4.6 88.7
>10/mo 22 11.3 11.3 100.0
Total 194 100.0 100.0
>4 Years Valid Never 81 20.3 20.3 20.3
<1/mo 107 26.8 26.8 47.1
1-2/mo 83 20.8 20.8 67.9
3-5/mo 68 17.0 17.0 85.0
6-9/mo 15 3.8 3.8 88.7
>10/mo 45 11.3 11.3 100.0
Total 399 100.0 100.0

Professional Shopping

Professional Shopping
Skill Level Frequency Percent Valid Percent Cumulative Percent
. Valid Never 4 66.7 66.7 66.7
<1/mo 2 33.3 33.3 100.0
Total 6 100.0 100.0
Novice Valid Never 24 51.1 51.1 51.1
<1/mo 15 31.9 31.9 83.0
1-2/mo 3 6.4 6.4 89.4
3-5/mo 3 6.4 6.4 95.7
6-9/mo 1 2.1 2.1 97.9
>10/mo 1 2.1 2.1 100.0
Total 47 100.0 100.0
Intermediate Valid Never 61 39.9 39.9 39.9
<1/mo 33 21.6 21.6 61.4
1-2/mo 23 15.0 15.0 76.5
3-5/mo 13 8.5 8.5 85.0
6-9/mo 10 6.5 6.5 91.5
>10/mo 13 8.5 8.5 100.0
Total 153 100.0 100.0
Experienced Valid Never 74 25.9 25.9 25.9
<1/mo 72 25.2 25.2 51.0
1-2/mo 52 18.2 18.2 69.2
3-5/mo 46 16.1 16.1 85.3
6-9/mo 11 3.8 3.8 89.2
>10/mo 31 10.8 10.8 100.0
Total 286 100.0 100.0
Expert Valid Never 12 7.8 7.8 7.8
<1/mo 40 26.1 26.1 34.0
1-2/mo 42 27.5 27.5 61.4
3-5/mo 33 21.6 21.6 83.0
6-9/mo 4 2.6 2.6 85.6
>10/mo 22 14.4 14.4 100.0
Total 153 100.0 100.0

Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280