GVU's Tenth WWW User Survey Graphs

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Why Email Package Was Chosen


For your primary email package, why did you choose this particular package?
(Please check all that apply.)

Why Email Package Was Chosen





Group G85  "Why Email Package Was Chosen"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          833     14.0     30.7
Reputation                               Q73          468      7.9     17.3
Experience                               Q74          642     10.8     23.7
Free                                     Q75          530      8.9     19.6
Friends                                  Q76          250      4.2      9.2
Magazine                                 Q77          100      1.7      3.7
Already use                              Q78          338      5.7     12.5
Ad                                       Q79           24       .4       .9
Trade Show                               Q80           11       .2       .4
Online                                   Q81           56       .9      2.1
Features                                 Q82          898     15.1     33.1
Easiest                                  Q83          830     14.0     30.6
Integrated                               Q84          661     11.1     24.4
Other                                    Q85          295      5.0     10.9
                                                  -------    -----    -----
                                 Total responses     5936    100.0    219.0

0 missing cases;  2,710 valid cases

Why Email Package Was Chosen




X1:         .

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72            8     10.1     23.5
Reputation                               Q73            8     10.1     23.5
Experience                               Q74            8     10.1     23.5
Free                                     Q75           10     12.7     29.4
Friends                                  Q76            3      3.8      8.8
Magazine                                 Q77            1      1.3      2.9
Already use                              Q78            3      3.8      8.8
Ad                                       Q79            2      2.5      5.9
Trade Show                               Q80            1      1.3      2.9
Online                                   Q81            1      1.3      2.9
Features                                 Q82            9     11.4     26.5
Easiest                                  Q83           10     12.7     29.4
Integrated                               Q84            8     10.1     23.5
Other                                    Q85            7      8.9     20.6
                                                  -------    -----    -----
                                 Total responses       79    100.0    232.4

0 missing cases;  34 valid cases



X1:         1   USA

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          709     14.7     32.1
Reputation                               Q73          392      8.1     17.8
Experience                               Q74          532     11.0     24.1
Free                                     Q75          436      9.0     19.8
Friends                                  Q76          196      4.1      8.9
Magazine                                 Q77           82      1.7      3.7
Already use                              Q78          265      5.5     12.0
Ad                                       Q79           17       .4       .8
Trade Show                               Q80            8       .2       .4
Online                                   Q81           50      1.0      2.3
Features                                 Q82          699     14.5     31.7
Easiest                                  Q83          667     13.8     30.2
Integrated                               Q84          542     11.2     24.6
Other                                    Q85          229      4.7     10.4
                                                  -------    -----    -----
                                 Total responses     4824    100.0    218.6

0 missing cases;  2,207 valid cases



X1:         2   Europe

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72           55     11.1     24.4
Reputation                               Q73           28      5.7     12.4
Experience                               Q74           47      9.5     20.9
Free                                     Q75           48      9.7     21.3
Friends                                  Q76           21      4.3      9.3
Magazine                                 Q77            5      1.0      2.2
Already use                              Q78           39      7.9     17.3
Ad                                       Q79            3       .6      1.3
Online                                   Q81            2       .4       .9
Features                                 Q82           86     17.4     38.2
Easiest                                  Q83           72     14.6     32.0
Integrated                               Q84           56     11.3     24.9
Other                                    Q85           32      6.5     14.2
                                                  -------    -----    -----
                                 Total responses      494    100.0    219.6

0 missing cases;  225 valid cases



X1:         3   Other

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72           61     11.3     25.0
Reputation                               Q73           40      7.4     16.4
Experience                               Q74           55     10.2     22.5
Free                                     Q75           36      6.7     14.8
Friends                                  Q76           30      5.6     12.3
Magazine                                 Q77           12      2.2      4.9
Already use                              Q78           31      5.8     12.7
Ad                                       Q79            2       .4       .8
Trade Show                               Q80            2       .4       .8
Online                                   Q81            3       .6      1.2
Features                                 Q82          104     19.3     42.6
Easiest                                  Q83           81     15.0     33.2
Integrated                               Q84           55     10.2     22.5
Other                                    Q85           27      5.0     11.1
                                                  -------    -----    -----
                                 Total responses      539    100.0    220.9

0 missing cases;  244 valid cases

Why Email Package Was Chosen




X4:       .

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72            8     10.1     23.5
Reputation                               Q73            8     10.1     23.5
Experience                               Q74            8     10.1     23.5
Free                                     Q75           10     12.7     29.4
Friends                                  Q76            3      3.8      8.8
Magazine                                 Q77            1      1.3      2.9
Already use                              Q78            3      3.8      8.8
Ad                                       Q79            2      2.5      5.9
Trade Show                               Q80            1      1.3      2.9
Online                                   Q81            1      1.3      2.9
Features                                 Q82            9     11.4     26.5
Easiest                                  Q83           10     12.7     29.4
Integrated                               Q84            8     10.1     23.5
Other                                    Q85            7      8.9     20.6
                                                  -------    -----    -----
                                 Total responses       79    100.0    232.4

0 missing cases;  34 valid cases



X4:      1.00   Female

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          303     20.6     39.2
Reputation                               Q73           92      6.3     11.9
Experience                               Q74          129      8.8     16.7
Free                                     Q75          131      8.9     17.0
Friends                                  Q76           88      6.0     11.4
Magazine                                 Q77           13       .9      1.7
Already use                              Q78           96      6.5     12.4
Ad                                       Q79            4       .3       .5
Trade Show                               Q80            1       .1       .1
Online                                   Q81            9       .6      1.2
Features                                 Q82          196     13.4     25.4
Easiest                                  Q83          184     12.5     23.8
Integrated                               Q84          150     10.2     19.4
Other                                    Q85           72      4.9      9.3
                                                  -------    -----    -----
                                 Total responses     1468    100.0    190.2

0 missing cases;  772 valid cases



X4:      2.00   Male

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          522     11.9     27.4
Reputation                               Q73          368      8.4     19.3
Experience                               Q74          505     11.5     26.5
Free                                     Q75          389      8.9     20.4
Friends                                  Q76          159      3.6      8.4
Magazine                                 Q77           86      2.0      4.5
Already use                              Q78          239      5.4     12.6
Ad                                       Q79           18       .4       .9
Trade Show                               Q80            9       .2       .5
Online                                   Q81           46      1.0      2.4
Features                                 Q82          693     15.8     36.4
Easiest                                  Q83          636     14.5     33.4
Integrated                               Q84          503     11.5     26.4
Other                                    Q85          216      4.9     11.3
                                                  -------    -----    -----
                                 Total responses     4389    100.0    230.5

0 missing cases;  1,904 valid cases

Why Email Package Was Chosen




X2:         .

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72           20     11.2     27.0
Reputation                               Q73           16      8.9     21.6
Experience                               Q74           15      8.4     20.3
Free                                     Q75           17      9.5     23.0
Friends                                  Q76            7      3.9      9.5
Magazine                                 Q77            6      3.4      8.1
Already use                              Q78            7      3.9      9.5
Ad                                       Q79            3      1.7      4.1
Trade Show                               Q80            2      1.1      2.7
Online                                   Q81            4      2.2      5.4
Features                                 Q82           25     14.0     33.8
Easiest                                  Q83           25     14.0     33.8
Integrated                               Q84           16      8.9     21.6
Other                                    Q85           16      8.9     21.6
                                                  -------    -----    -----
                                 Total responses      179    100.0    241.9

0 missing cases;  74 valid cases



X2:         1   11-20

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72           33      8.0     23.7
Reputation                               Q73           44     10.7     31.7
Experience                               Q74           45     10.9     32.4
Free                                     Q75           38      9.2     27.3
Friends                                  Q76           18      4.4     12.9
Magazine                                 Q77            5      1.2      3.6
Already use                              Q78           15      3.6     10.8
Ad                                       Q79            2       .5      1.4
Trade Show                               Q80            3       .7      2.2
Online                                   Q81            3       .7      2.2
Features                                 Q82           62     15.1     44.6
Easiest                                  Q83           65     15.8     46.8
Integrated                               Q84           49     11.9     35.3
Other                                    Q85           29      7.1     20.9
                                                  -------    -----    -----
                                 Total responses      411    100.0    295.7

0 missing cases;  139 valid cases



X2:         2   21-25

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72           92     11.7     27.6
Reputation                               Q73           53      6.7     15.9
Experience                               Q74           74      9.4     22.2
Free                                     Q75           72      9.1     21.6
Friends                                  Q76           40      5.1     12.0
Magazine                                 Q77            9      1.1      2.7
Already use                              Q78           59      7.5     17.7
Ad                                       Q79            5       .6      1.5
Online                                   Q81            7       .9      2.1
Features                                 Q82          137     17.4     41.1
Easiest                                  Q83          123     15.6     36.9
Integrated                               Q84           76      9.6     22.8
Other                                    Q85           42      5.3     12.6
                                                  -------    -----    -----
                                 Total responses      789    100.0    236.9

0 missing cases;  333 valid cases



X2:         3   26-50

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          542     14.8     31.6
Reputation                               Q73          281      7.7     16.4
Experience                               Q74          423     11.5     24.7
Free                                     Q75          311      8.5     18.1
Friends                                  Q76          140      3.8      8.2
Magazine                                 Q77           55      1.5      3.2
Already use                              Q78          230      6.3     13.4
Ad                                       Q79           10       .3       .6
Trade Show                               Q80            5       .1       .3
Online                                   Q81           33       .9      1.9
Features                                 Q82          557     15.2     32.5
Easiest                                  Q83          504     13.7     29.4
Integrated                               Q84          411     11.2     24.0
Other                                    Q85          169      4.6      9.9
                                                  -------    -----    -----
                                 Total responses     3671    100.0    214.2

0 missing cases;  1,714 valid cases



X2:         4   50+

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          146     16.5     32.4
Reputation                               Q73           74      8.4     16.4
Experience                               Q74           85      9.6     18.9
Free                                     Q75           92     10.4     20.4
Friends                                  Q76           45      5.1     10.0
Magazine                                 Q77           25      2.8      5.6
Already use                              Q78           27      3.0      6.0
Ad                                       Q79            4       .5       .9
Trade Show                               Q80            1       .1       .2
Online                                   Q81            9      1.0      2.0
Features                                 Q82          117     13.2     26.0
Easiest                                  Q83          113     12.8     25.1
Integrated                               Q84          109     12.3     24.2
Other                                    Q85           39      4.4      8.7
                                                  -------    -----    -----
                                 Total responses      886    100.0    196.9

0 missing cases;  450 valid cases

Why Email Package Was Chosen




X3:         .

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72            8     10.1     23.5
Reputation                               Q73            8     10.1     23.5
Experience                               Q74            8     10.1     23.5
Free                                     Q75           10     12.7     29.4
Friends                                  Q76            3      3.8      8.8
Magazine                                 Q77            1      1.3      2.9
Already use                              Q78            3      3.8      8.8
Ad                                       Q79            2      2.5      5.9
Trade Show                               Q80            1      1.3      2.9
Online                                   Q81            1      1.3      2.9
Features                                 Q82            9     11.4     26.5
Easiest                                  Q83           10     12.7     29.4
Integrated                               Q84            8     10.1     23.5
Other                                    Q85            7      8.9     20.6
                                                  -------    -----    -----
                                 Total responses       79    100.0    232.4

0 missing cases;  34 valid cases



X3:         1   <1 Year

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          125     32.7     52.1
Reputation                               Q73           27      7.1     11.3
Experience                               Q74           13      3.4      5.4
Free                                     Q75           43     11.3     17.9
Friends                                  Q76           35      9.2     14.6
Magazine                                 Q77            7      1.8      2.9
Already use                              Q78            7      1.8      2.9
Ad                                       Q79            5      1.3      2.1
Trade Show                               Q80            2       .5       .8
Online                                   Q81            1       .3       .4
Features                                 Q82           23      6.0      9.6
Easiest                                  Q83           34      8.9     14.2
Integrated                               Q84           48     12.6     20.0
Other                                    Q85           12      3.1      5.0
                                                  -------    -----    -----
                                 Total responses      382    100.0    159.2

0 missing cases;  240 valid cases



X3:         2   1-3 Years

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          285     17.1     34.6
Reputation                               Q73          123      7.4     14.9
Experience                               Q74          161      9.7     19.5
Free                                     Q75          178     10.7     21.6
Friends                                  Q76           78      4.7      9.5
Magazine                                 Q77           26      1.6      3.2
Already use                              Q78           63      3.8      7.6
Ad                                       Q79            3       .2       .4
Trade Show                               Q80            1       .1       .1
Online                                   Q81           12       .7      1.5
Features                                 Q82          207     12.4     25.1
Easiest                                  Q83          223     13.4     27.1
Integrated                               Q84          223     13.4     27.1
Other                                    Q85           83      5.0     10.1
                                                  -------    -----    -----
                                 Total responses     1666    100.0    202.2

0 missing cases;  824 valid cases



X3:         3   >4 Years

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          415     10.9     25.7
Reputation                               Q73          310      8.1     19.2
Experience                               Q74          460     12.1     28.5
Free                                     Q75          299      7.8     18.5
Friends                                  Q76          134      3.5      8.3
Magazine                                 Q77           66      1.7      4.1
Already use                              Q78          265      7.0     16.4
Ad                                       Q79           14       .4       .9
Trade Show                               Q80            7       .2       .4
Online                                   Q81           42      1.1      2.6
Features                                 Q82          659     17.3     40.9
Easiest                                  Q83          563     14.8     34.9
Integrated                               Q84          382     10.0     23.7
Other                                    Q85          193      5.1     12.0
                                                  -------    -----    -----
                                 Total responses     3809    100.0    236.3

0 missing cases;  1,612 valid cases

Why Email Package Was Chosen




X6:         .

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72            8     10.1     23.5
Reputation                               Q73            8     10.1     23.5
Experience                               Q74            8     10.1     23.5
Free                                     Q75           10     12.7     29.4
Friends                                  Q76            3      3.8      8.8
Magazine                                 Q77            1      1.3      2.9
Already use                              Q78            3      3.8      8.8
Ad                                       Q79            2      2.5      5.9
Trade Show                               Q80            1      1.3      2.9
Online                                   Q81            1      1.3      2.9
Features                                 Q82            9     11.4     26.5
Easiest                                  Q83           10     12.7     29.4
Integrated                               Q84            8     10.1     23.5
Other                                    Q85            7      8.9     20.6
                                                  -------    -----    -----
                                 Total responses       79    100.0    232.4

0 missing cases;  34 valid cases



X6:         1   Novice

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          122     30.4     47.7
Reputation                               Q73           26      6.5     10.2
Experience                               Q74           19      4.7      7.4
Free                                     Q75           48     12.0     18.8
Friends                                  Q76           37      9.2     14.5
Magazine                                 Q77            2       .5       .8
Already use                              Q78           11      2.7      4.3
Ad                                       Q79            4      1.0      1.6
Trade Show                               Q80            2       .5       .8
Online                                   Q81            3       .7      1.2
Features                                 Q82           24      6.0      9.4
Easiest                                  Q83           36      9.0     14.1
Integrated                               Q84           51     12.7     19.9
Other                                    Q85           16      4.0      6.3
                                                  -------    -----    -----
                                 Total responses      401    100.0    156.6

0 missing cases;  256 valid cases



X6:         2   Intermediate

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          285     21.1     39.9
Reputation                               Q73           97      7.2     13.6
Experience                               Q74          121      8.9     16.9
Free                                     Q75          129      9.5     18.0
Friends                                  Q76           61      4.5      8.5
Magazine                                 Q77           23      1.7      3.2
Already use                              Q78           72      5.3     10.1
Ad                                       Q79            7       .5      1.0
Trade Show                               Q80            1       .1       .1
Online                                   Q81            9       .7      1.3
Features                                 Q82          155     11.5     21.7
Easiest                                  Q83          176     13.0     24.6
Integrated                               Q84          147     10.9     20.6
Other                                    Q85           69      5.1      9.7
                                                  -------    -----    -----
                                 Total responses     1352    100.0    189.1

0 missing cases;  715 valid cases



X6:         3   Experienced

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          313     12.3     27.8
Reputation                               Q73          203      7.9     18.1
Experience                               Q74          293     11.5     26.1
Free                                     Q75          239      9.4     21.3
Friends                                  Q76          106      4.2      9.4
Magazine                                 Q77           49      1.9      4.4
Already use                              Q78          149      5.8     13.3
Ad                                       Q79            5       .2       .4
Trade Show                               Q80            1       .0       .1
Online                                   Q81           32      1.3      2.8
Features                                 Q82          411     16.1     36.6
Easiest                                  Q83          365     14.3     32.5
Integrated                               Q84          258     10.1     23.0
Other                                    Q85          130      5.1     11.6
                                                  -------    -----    -----
                                 Total responses     2554    100.0    227.2

0 missing cases;  1,124 valid cases



X6:         4   Expert

Group G85  Why Email Package Was Chosen
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Bundled                                  Q72          105      6.8     18.1
Reputation                               Q73          134      8.6     23.1
Experience                               Q74          201     13.0     34.6
Free                                     Q75          104      6.7     17.9
Friends                                  Q76           43      2.8      7.4
Magazine                                 Q77           25      1.6      4.3
Already use                              Q78          103      6.6     17.7
Ad                                       Q79            6       .4      1.0
Trade Show                               Q80            6       .4      1.0
Online                                   Q81           11       .7      1.9
Features                                 Q82          299     19.3     51.5
Easiest                                  Q83          243     15.7     41.8
Integrated                               Q84          197     12.7     33.9
Other                                    Q85           73      4.7     12.6
                                                  -------    -----    -----
                                 Total responses     1550    100.0    266.8

0 missing cases;  581 valid cases


Source: GVU's Tenth WWW User Survey (Conducted October 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280