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- General Information
- Job Type: Full-time
- Location: Atlanta, GA
The Web Content Lead will work within our digital strategy to accomplish the goals of new customer acquisition and improving the long-term effectiveness of our SEO and online efforts. Enhance and optimize the user experience for our brand websites through the creation of digital content and web initiatives. Analyze trends across all properties and consistently optimize all aspects to achieve the stated goals of each site
Principal Duties and Responsibilities:
Manage and optimize web content, design and layout for all brand websites.
Create, write and edit descriptions, articles, blog posts and other web content for delivery across multiple platforms.
Identify and monitor emerging trends and best practices in user experience to continually improve sites.
Establish, maintain and evaluate a full-scale SEO strategy to drive qualified organic traffic to all sites.
Work with outside vendors and agencies to manage digital campaigns and projects.
Analyze data and results to make recommendations to further optimize conversion funnels.
Prepare regular analytical reports evaluating the effectiveness of online efforts, including digital campaigns.
Strong communications and interpersonal skills with relationship building skills.
Knowledge of HTML and Wordpress or similar content management system required.
Proficient with Google Analytics and Webmaster tools.
Experience in Photoshop is a plus.
Excellent writing and grammatical skills with an understanding of writing for the Web.
Ability to organize a multitude of tasks, projects, and information simultaneously.
Demonstrated analytical skills with the ability to recommend changes in strategy based on conclusions from data.
Bachelor’s degree in marketing, communications or related field or equivalent work experience.
2+ years of experience with content management systems and creating digital content.
NVI offers a competitive benefits package including Health/Dental
Insurance, 401(k) Plan, Flexible Spending Account, Short Term & Long
Term Disability, Additional Life Insurance, Paid Vacation/Personal Time, and MUCH MORE!
No Phone Calls, Please.
How to Apply: NVI is an Affirmative Action Employer EOE/M/F/D/V For more details or to apply online please visit www.nationalvision.com/careers