Media Power Gives $5M to GVU Center

May 27, 2008

ATLANTA (May 28, 2008) –– Media Power Inc., a global developer of
high technology products, today announced it is donating $5 million
over the next five years to Georgia Tech's GVU Center for research and
educational activities in Augmented Reality (AR) and mobile computing.
In addition to the funding, Media Power is providing hardware and
development tools to the GVU Center to aid research and will assist the
Center to find realistic settings to deploy and evaluate game ideas.
The gift partners Media Power's AR division, Magitech, with the GVU
Center to envision, prototype and evaluate the next generation of
mobile AR games and entertainment applications and positions the
company as a leader in AR.

Augmented Reality (AR) is a field of computer research that deals
with the combination of real-world and computer-generated data. At
present, most AR research is concerned with the use of live video
imagery that is digitally processed and "augmented" by the addition of
computer-generated graphics.

“Augmented Reality is one of the
most exciting technologies available today. Thus far, it has only
existed in the research lab. It is our intention to commercialize the
technology and make it available to the public at large. Augmented
Reality offers us the opportunity to create an entirely new advertising
paradigm,” said Carl Freer, Co-Founder and Visionary.

“We
partnered with Georgia Tech because of their reputation for excellence
in this area. The work they have done thus far is very exciting and
their open stance with commercial entities such as Magitech provides
for a great opportunity,” said Rich Jenkins, CEO Media Power. “We are
very excited about the work we will do together.”

Under the
guidance of Georgia Tech professor Blair MacIntyre, GVU's faculty and
students with expertise in computer science, human-centered computing,
digital media and game design will partner with Magitech to explore new
mobile AR application concepts. The gift from Media Power also enables
research in new kinds of design and authoring tools for handheld AR
systems, including systems empowering end-users to create AR games
themselves. The partnership will create opportunities for GVU
researchers to evaluate commercial-grade AR applications in realistic
settings.

“Augmented Reality is one of the most significant
emerging industries in the world right now,” said Rich DeMillo, Dean of
the College of Computing at Georgia Tech. "Its influence will be felt
from entertainment to education to health care. Georgia Tech’s
leadership in AR research and Media Power’s strength in
commercialization make this an ideal partnership to achieve our mutual
goal of creating breakthrough technologies that achieve sustained real
world impact.”

“GVU has a long track record in Augmented
Reality and mobile computing," said Elizabeth Mynatt, Director of the
GVU Center. "This partnership with Media Power strengthens our ability
to look at the entire ecosystem of mobile computing from human
experience to technology, design strategies to business opportunities."

Magitech also announced today the opening of its Atlanta
offices, located at 817 West Peachtree Street in the Biltmore Hotel
building, a location providing easy access to Georgia Tech. Magitech
has already hired a sizable compliment of designers, 3D modelers, AR
programmers, researchers and content developers, consisting of over 15
Georgia Tech and Savannah College of Art and Design-Atlanta graduates.

Magitech is Media Power’s Atlanta-based augmented reality
division. Its world class research partners include the Georgia
Institute of Technology in Atlanta, the Graz University of Technology
in Austria and the University of Canterbury in New Zealand. Magitech’s
goal is to develop commercial grade Augmented Reality products and
networks.

About Media Power

Media Power is a unique
tech company that develops consumer and business products based on
Augmented Reality technology (AR) and other advanced systems. Media
Power has four divisions offering a range of hi-tech goods and
marketing services: Magitech; GetFugu.com; Gizmondo; and Chinetic. For
more information visit the company's
<p><br /><b>About GVU</b></p>
<p>The
GVU Center at Georgia Tech is an interdisciplinary research center
encompassing a number of individual colleges at Georgia Tech as well as
external collaborators. GVU focuses on unlocking and amplifying human
potential through technical innovation in computing technologies. The
faculty and students associated with GVU bring expertise ranging from
science and engineering to the humanities and design. It is through
deep collaboration between these diverse domains that enables the GVU
Center to engage in research that would otherwise be difficult to
tackle in traditional academic and industrial settings.</p>
<p>After
more than a decade and half of practicing interdisciplinary research,
GVU has gained an international recognition in 3D Compression,
Animation, Augmented Reality, Collaborative Work, Educational
Technologies, Gaming, Graphics, Human-Computer Interaction, Information
Visualization, New Media, Online Communities, Perception, Robotics,
Ubiquitous Computing, Virtual Reality and Wearable Computing. For more
information visit the center's <a href=">website
.

About GVU
The GVU Center at Georgia Tech is an
interdisciplinary research center encompassing a number of individual
colleges at Georgia Tech as well as external collaborators. GVU focuses
on unlocking and amplifying human potential through technical
innovation in computing technologies. The faculty and students
associated with GVU bring expertise ranging from science and
engineering to the humanities and design. It is through deep
collaboration between these diverse domains that enables the GVU Center
to engage in research that would otherwise be difficult to tackle in
traditional academic and industrial settings.

After more than a
decade and half of practicing interdisciplinary research, GVU has
gained an international recognition in 3D Compression, Animation,
Augmented Reality, Collaborative Work, Educational Technologies,
Gaming, Graphics, Human-Computer Interaction, Information
Visualization, New Media, Online Communities, Perception, Robotics,
Ubiquitous Computing, Virtual Reality and Wearable Computing. For more
information visit the center's website.

For more information, contact:
Becky Biggs
GCI Group
rbiggs [at] gcigroup [dot] com
(404) 260-3510