~ EUROPEAN WWW USER PROFILES FROM GVU's 5th WWW USER SURVEY, MAY 1996 ~

UNITED KINGDOM & IRELAND

The collected data is copyrighted by the Georgia Tech Research Corporation under the following conditions. Source: European WWW User Profiles, June, 1996, by Erik Granered

About the responses from UK and Ireland

There was a total of 414 responses from the United Kingdom (392) and Ireland (22), by far the largest response in Europe. The average age was 28.5, reflecting the European average of 28.8. This region still has the larges percentage of women users in Eu rope at 22 percent, up from 15 percent six months ago, but still lower than the 34.4 percent in the U.S..
This category remained stable in this region during the past six months. There was a slight shift toward education (from 32 percent to 35 percent), and a drop in the professional category (from 17 percent to 13 percent).
While not exactly synonymous, the terms "liberal" and "conservative" have similar connotations in most areas of Europe than in the U.S.. It is possible, given the educational level of most Web users, that many respondents answered the question underst anding the American definitions of the terms. The survey question did not give any such definitions, however. Overall, 18.1 percent of Europeans answered this question either "other" (7.24%) "not_say" (4.88%) or don't_know" (5.98%).
Windows platforms dominate in this region at 63 percent (Windows, 95, NT).
Overall Europe has more users in the lower income brackets, with 31.6 percent making more than $50,000. In this region, 36 percent makes more than $50,000.
This question was changed for the 5th GVU Survey, so it is difficult to compare the results. In general, Europeans are less resistant to paying for Web page access than Americans, perhaps because Europeans often access the Web via business or educati onal institutions. This eliminates the double payment which occurs with people who pay for their home access to the Internet.