~ EUROPEAN WWW USER PROFILES FROM GVU's 5th WWW USER SURVEY, MAY 1996 ~

SCANDINAVIA

The collected data is copyrighted by the Georgia Tech Research Corporation under the following conditions. Source: European WWW User Profiles, June, 1996, by Erik Granered.

About the responses from Scandinavia

There were 262 responses from Sweden (110), Norway (45), Finland (56), Denmark (46) and Iceland (5). The average age was 28, close to the European average. The percentage of women Web users in Scandinavia grew from 8 percent to 13 percent in the last 6 months.
During the last 6 months, this region saw a drop in computer and educational occupations and an increase in the professional category.
While not exactly synonymous, the terms "liberal" and "conservative" have similar connotations in most areas of Europe. It is possible, given the educational level of most Web users, that many respondents answered the question understanding the Americ an definitions of the terms. The survey question did not give any such definitions, however. Overall, 18.1 percent of Europeans answered this question either "other" (7.24%) "not_say" (4.88%) or don't_know" (5.98%).
At 27 percent, Macintosh is more popular in this region than anywhere else in Europe.
Overall Europe has more users in the lower income brackets, with 31.6 percent making more than $50,000, 38 percent in this region.
This question was changed for the 5th GVU Survey, so it is difficult to compare the results. In general, Europeans are less resistant to paying for Web page access than Americans, perhaps because Europeans often access the Web via business or educati onal institutions. This eliminates the double payment which occurs with people who pay for their home access to the Internet.