~ EUROPEAN WWW USER PROFILES ~

UNITED KINGDOM AND IRELAND

The collected data is copyrighted by the Georgia Tech Research Corporation under the following conditions. Source: European World Wide Web User Profiles by Erik Granered.

General Demographics - UK/Ireland

Survey question: What is you gender?
  • This was the larges female representation in any of the European regions. The normal response was between 8 and 9 percent.
Survey question: What is your current marital status?
  • This area shows a large percentage of Web users who are either married or single, with relatively few reporting in the divorced and other categories.
Survey question: How many people in you household are dependent children?
  • This area had the largest percentage with two or more children. Web users with no children are comparatively few.

Professional Demographics - UK/Ireland

Survey question: Please indicate the highest level of education completed.
  • This area had the smallest percentage of Web users with advanced degrees, masters or above.
Survey question: Which of the following categories best describe your primary occupation?
  • The "other" category in this region was larger than in any other region.
Survey question: Please indicate your current household income in U.S. dollars.
  • In this region, 46 percent of Web users made more than $50K and 17 percent made less than $15K, leaving a comparatively small group with mid-level incomes.

Computer Demographics - UK/Ireland

Survey question: What is the nature of your primary access provider?
  • This area had the largest percentage of commercial accesss. It also had the largest percentage of major online service access.
Survey question: How long have you been on the Internet?
  • This region had the largest percentage of new Internet users, users with less than one year of experience (53 percent).
Survey question: Would you be willing to pay for information from WWW sites/databases? (Yes, No, Depends on Cost, Depends on Quality, Depends on Cost and Quality)
  • The response profile for this question was very much the same in all areas except Eastern Europe and Mediterranean countries.
    • Survey question: How many hours per week do you use your computer for work?
    • There is great variety in the number of computer work hours in this area.
    Survey question: How many hours per week do you use your computer for fun/play?
    • Web users in this area spend comparatively more time on recreational computing than in other areas.