Willingness to Pay Fees for WWW Accesses to Sites
- Overall, 22.6% of the respondents outright stated that they would not
pay fees to access material from WWW sites. This is the same ratio as
observed in the 2nd survey (See:
- Europeans tend to be most concerned about both cost and quality (66.8%) of
information. That is, they would only pay if both the cost and quality were
right. Much fewer would pay for access solely based upon the quality of
information provided (7.21%) than the cost (3.29%).
- US users tend to be most concerned about both the cost and the quality
(67.3%) of information. That is, they would only pay if both the cost and
quality were right. Much fewer would pay for access solely based upon the
cost (4.8%) and less towards the quality (2.7%) of the information.
- The same trend of concern more towards cost (6.4%) than quality (2.4%)
is also observed with Prodigy users, with the majority still concerned mainly
about both the cost and quality of information (66.4%).
- There were no statistically significant differences found between the
Prodigy and non-Prodigy response distributions for this question. This
implies that as the Web increases its user base, we'd expect to continue to
find a 20% negative response to paying for access to Web sites.
- Women significantly more concerned about both cost and quality of
provided information (70.5% women vs 66.4% men) and less were
flat-out opposed to paying at all (20.5% women vs 22.7% men) as compared
Table of Data for All Categories
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GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280