Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors offer more useful information about the choices available
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to place orders with WWW vendors
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to cancel orders placed with WWW vendors
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors are more reliable
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors have simpler payment procedures
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors provide better customer service and after-sales support
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is safer to use credit cards when making purchases from WWW vendors
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors deliver orders/services in a more timely manner
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors offer better prices
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to contact WWW vendors
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree On the whole, I would prefer to gather purchase-related information through WWW vendors
Not done Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree On the whole, I would prefer to purchase products and services through WWW vendors
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Easy handling of returns or refunds
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Quality of information about purchase choices
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Ease of placing orders
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Ease of cancelling orders
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Internet vendor's reliability
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Easy payment procedures
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Customer service and after-sales support
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Security of sensitive information
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Getting orders/services in a timely manner
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Lowest price
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Satisfaction with being on the cutting edge
Not done Very Unimportant Somewhat Unimportant Neither Unimportant nor Important Somewhat Important Very Important Ease of contacting the vendor
This questionnaire was developed by: Sunil Gupta, Michigan Business School, University of Michigan