****************************************************************************** Source: The Graphics, Visualization, & Usability (GVU) Center Georgia Institute of Technology Atlanta, GA 30332-0280 Copyright 1996 (Please refer to notice below) Georgia Tech Research Corporation Atlanta, Georgia 30332-0415 ALL RIGHTS RESERVED E-mail: www-survey@cc.gatech.edu Legend: Each question is one column in the dataset (except for checkbox questions which have multiple columns). The first row in the datasets is the header, and contains a code that represents each question. We call this code the 'FIELD NAME' (see below example). Another set of codes is used to represent the set of possible response choices. These response choices correspond to the value of the HTML Form. each row after the header represents one user's responses. Each user id assigned a unique id that is located in the 'who' field. Below is an example from the general.cb file. FIELD NAME: "inet_years" "inet_years" QUESTION: "How long have you been on the Internet (including using email, gopher, ftp, etc.)?" QUESTION TYPE: "radio" CODE & ANSWER: "under6" "Less than 6 months" CODE & ANSWER: "6_to_12" "6 to 12 months" CODE & ANSWER: "1_to_3" "1 to 3 years" CODE & ANSWER: "4_to_6" "4 to 6 years" CODE & ANSWER: "over_7" "7 years or more" DELIMITER: @@@ This indicates that the field name for the question is "inet_years", which was asked via a radio button. The response code "under6" corresponds to the "Less than 6 months" text (which is what the respondents who took the survey saw next to the radio button). If you have any questions about HTML encodings, please view the source code from the 'Questions' pages . Checkbox questions are encoded differently. Each response choice is a separate column in the dataset. The response code is appended to the field name with a '.' in between. A '1' is assigned if the user selected this response, otherwise a '0' is assigned. For example, the below question: "entry" "entry" "How did you find out about the GVU's Fifth WWW User Survey? \nPlease check all that apply." "checkbox" "page" "Followed URL from another Web page" "nntp" "Saw postings to WWW related newsgroups" "mail" "Received email from www-surveying mailing list" "friend" "Was told URL by friend" "magazine" "Read about it in a magazine" "paper" "Read about it in a newspaper" "memory" "Remembered to participate from last survey" "other" "Other Sources" @@@ results in the following field names: entry.page entry.nntp entry.mail entry.friend ... ****************************************************************************** Copyright 1996 Georgia Tech Research Corporation Atlanta, Georgia 30332-0415 ALL RIGHTS RESERVED This material may be modified, copied and redistributed, both within the recipient's organization and externally, subject to the following restrictions: (a) The recipient may not derive any income financial or monetary gain through the use of the information provided herein which is the property of the Georgia Tech Research Corporation (herein "GTRC"); (b) In any material based on this information, the recipient agrees to acknowledge GTRC and the GVU Center; (c) Any copies made of this material must be accompanied by the following copyright notice: "Copyright 1996 Georgia Tech Research Corporation. All rights Reserved. Source: GVU's Fifth WWW User Survey URL:http://www.cc.gatech.edu/gvu/user_surveys/."; and (d) The recipient agrees to obey all U.S. Government restrictions governing redistribution or export of such information. These restrictions may apply to redistribution within an international organization. GTRC makes no warranties or representations, either expressed or implied, with respect to the results contained herein, its quality, merchantability, performance or fitness for a particular purpose. In no event shall GTRC or its developers, directors, officers, employees or affiliates be liable for direct, incidental, indirect, special or consequential damages (including damages or loss of business profits, business interruption, loss of business information and the like) resulting from any defect in this material or its documentation or arising out of the use or inability to use this material or accompanying documentation even if GTRC, an authorized representative or a GTRC affiliate has been advised of the possibility of such damage. GTRC makes no representation or warranty regarding the results obtainable through use of this material. No oral or written information or advice given by GTRC, its dealers, distributors, agents, affiliates, developers, directors, officers or employees shall create a warranty or in any way increase the scope of this warranty. ****************************************************************************** 22 "bogus" "bogus" "Listed below are some of the alternative manners in which you might purchase from Web vendors. For each scenario, please indicate how likely you are to buy a competitively priced product/service that you really wanted. (In each case assume that you are providing the needed information, and receiving the product/service directly from the vendor.) \n" "banner" @@@ "s1" "s1" "You provide credit card and purchase information through a toll call/fax " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely" "Somewhat Likely" "Very Likely " @@@ "s2" "s2" "You provide credit card and purchase information through a tollfree call/fax " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely" "Somewhat Likely" "Very Likely " @@@ "s3" "s3" "You set up an account with the vendor offline once, then provide a vendor-specific account number and purchase information each time you want to make a purchase on the Web" "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely" "Somewhat Likely" "Very Likely " @@@ "s4" "s4" "You provide credit card and purchase information through electronic mail" "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely" "Somewhat Likely" "Very Likely " @@@ "s5" "s5" "Your credit card and purchase information would be scrambled and transmitted over the Internet to the vendor. Any subsequent transmissions from the vendor would also be scrambled. " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely" "Somewhat Likely" "Very Likely " @@@ "bogus" "bogus" "Please indicate your agreement/disagreement with each of the following statements. \nProviding credit card information through the Web:\n" "banner" @@@ "s6" "s6" "is just plain foolish " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s7" "s7" "is the single most important reason I don't buy through the Web more often " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s8" "s8" "is riskier than providing it over the phone to an offline vendor " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s9" "s9" "is riskier than providing it to some unknown store when traveling away from home " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s10" "s10" "is riskier than faxing it to an offline vendor " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s11" "s11" "would not matter much if the prices were considerably lower" "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s12" "s12" "would not matter much if the products/services were of a higher quality " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s13" "s13" "would not matter much if the Web vendor was well known and reliable " "popup" "Not Answered " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "bogus" "bogus" "Some have suggested the use of reliable third parties. Instead of dealing separately with each vendor, the buyer would set up an account with a central company (the issuer). When making a purchase from any participating vendor, the buyer would provide this account number to the vendor. In turn, the vendor would get approval from the issuer, and ship/provide the product/service to you. The issuer would charge the purchase amount to your account. For each of the following third party possibilities, please indicate how likely you are to set up an account with them offline, and then use your account number to purchase from participating vendors. Once again, assume that the vendor is offering a competitively priced product/service that you really want.\n" "banner" @@@ "s14" "s14" "a bank (e.g., Bank of America, Citibank, etc.) " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s15" "s15" "a mall operator who was previously unknown to you " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s16" "s16" "a mall operator well known to you (e.g., internetMCI)" "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s17" "s17" "a major credit card company (Mastercard, Visa, American Express, Discover)" "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s18" "s18" "a check clearing company (e.g. Telecheck)" "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s19" "s19" "other well known third parties (e.g., Microsoft, Intuit, Goldman Sachs, etc.) " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s20" "s20" "digitally based banks/currency providers(e.g., First Virutal, DigiCash, CyberCash, etc.) " "popup" "Not Answered " "Very Unlikely " "Somewhat Unlikely " "Neither Unlikely nor Likely " "Somewhat Likely " "Very Likely " @@@ "s21" "s21" "Finally, compared to dealing directly with each vendor, how much more or less likely are you to actually make purchases when your most preferred third party is also involved in the transaction." "popup" "Not Answered " "Much More Unlikely " "Somewhat More Unlikely " "No More Unlikely or Likely " "Somewhat Less Unlikely " "Much Less Unlikely " @@@