Total Spending On WWW Purchases
Notes:
- Over a third (35.85%) of the users report spending less than $10 on purchases made through the WWW
in the past six months. Slightly over 20% report spending between $10 and $99, with an additional 29.50%
reporting spending over $100 though the Web. The amount of large ticket item spending has increased over the
past year, as only 22 reported spending over $100i in the Fourth Survey. The amount of purchases under $10 has
decreased though from 55% in the Fourth Survey. As has been experienced with past surveys, users typically
overestimate the amount they intend to spend in the next sixth months, so the following numbers may turn
out to be somewhat smaller. For example, in the Third Survey, 35% of the users anticipated spending over
$100 via the Web, but only 22% actually did as reported in the Fourth Survey. This time around, 32% of the
users anticipate spending $100 or more, with 16% expecting to spend between $10 and $99.
Table of Data for All Categories
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280