Providing Credit Card Information Through The Web
Notes:
- This question asked users to state their agreement(5)/disagreement(1) on a 5 point
scale about providing credit card information through the Web. Overall the trend is towards
increased trust in the Web for transactions, though security concerns are
a primary reason for not buying on the Web (average 3.39). This sentiment has decreased
slightly over the past year, where in the Fourth Survey the average was 3.56. Not
purchasing over the Web due to security concerns continues to bother women more
than men (3.76 women vs 3.17 men). Providing credit card information through the Web is
considered risker than giving over the phone (3.36), riskier than giving to an unknown store
(3.06), and riskier than faxing to an offline vendor (2.95).
- Users are divided in their agreement that providing credit card information over the Web
is just plain foolish, though the average (2.95) suggests that slightly more people disagree with
this statement. Compared to a year ago, users disagree with this statement more (3.56 Fourth Survey),
revealing an increase the perceived security of Web transactions. Older users are more cautious
of Web security than younger users.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280