Third Party Account Handling
Notes:
- For this question, users were asked to rate their preference for dealing with
different third parties for the set-up of an account that would complete financial
transactions with online vendors for purchases made online. The vendors would handle
shipments. Higher numbers indicate a greater preference for a third party. As with the
Fourth Survey, users prefer to deal either with a major credit card company, e.g., Visa
(average 3.84) or a major bank, e.g., Citibank (3.62). Users still feel slightly uncomfortable
with well-known online mall operators, e.g., Internet MCI (2.81), digitally based banks,
e.g., DigiCash (2.73), other well-known third parties, e.g., Intuit, Microsoft (2.68).
Europeans tend to prefer credit card companies and banks. They also who a preference for
digitally based banks (average 3.12). Major differences across age and gender were not
observed.
Table of Data for All Categories
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280