Purchase Bulleted List
Online Seeking And Purchasing
Graphs: [Location]
- Using the web for seeking information about products continues to grow. Over 70% of respondents report using the web for seeking information about hardware and software over $50 compared to 66% in the Sixth survey. Respondents are more likely to seek information on more expensive products (over $50) but most choose to buy offline. The most popular item to purchase over the web is software under $50 with 36.2% having done this. Other than hardware and software, the two most popular items to seek information on and to purchase over the web are travel arrangements and books or magazines.
Seeking Across Mediums
Graphs: [Location]
- Newspapers and magazines are where most respondents turn when they are seeking information for an upcoming purchase. When it comes to hardware and software, however, online information seeking has almost reached the same popularity as newspapers and magazines. In almost all cases, online information seeking is used more often than direct mail (one notable exception is clothing/shoes). For travel information, online sources are used more than any other.
Copyright 1997
Georgia Tech Research Corporation
Atlanta, Georgia 30332-0415
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Usage RestrictionsFor more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280