Customer Perception Of Vendors
Notes:
- For this question, users were asked to rate their satisfaction of
delivery, support services, and quality of different types of vendors. Higher
scores indicate increased satisfaction. The most preferred for all
characteristics (delivery, support service, and quality) is retail or
service stores. This is closely followed by catalog mail order and
online mail order with very little difference between the two.
These three types of vendors scored between 3.5 and 4.0 on a five-point
scale for all three characteristics. Home shopping services were the
least preferred and received a neutral response (3.0) for all three
characteristics.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280