Total Spending On WWW Purchases
Notes:
- Over 40% of respondents report spending over $100 in purchases over
the web in the past six months. This percentage is up considerably from
the Sixth survey where only 30% had spent this much. Also, only 31%
predicted that they would spend over $100 six months ago. The slow
trend toward increased spending on the web shown by this and other
surveys should be encouraging to web vendors, but it should be interpreted
with caution. For all categories of spending, respondents predict that
they will spend less in the next six months than they have in the previous
six months. The increased spending seen with this survey may reflect the
seasonal (Christmas/Hanukkah) fluctuations which are common in retail sales.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280