GVU's Seventh WWW User Survey General Graphs

Favorite Late Night Talk Show Host

Notes:

Of those respondents that stated a late night talk show host preference, Letterman was chosen over Leno more than 2 to 1 (55.43% Letterman vs. 24.76% Leno). A large percentage of European users had a favorite host other than Letterman or Leno. This is not surprising, since both of these hosts are from the US. A higher percentage of women than men preferred Leno (28.23% female vs. 23.189% male). Younger users, though, tended to prefer Letterman, with older users preferring Leno. All of these trends are consistent with results from the Sixth Survey.

Table of Data for All Categories

Favorite Late Night Talk Show Host	All	Male	Female	USA	Europe	19-25	26-50	50+
Leno	2865.00 24.76%	1846.00 23.19%	1019.00 28.23%	2510.00 26.37%	145.00 20.71%	514.00 19.36%	1661.00 24.67%	422.00 39.89%
Letterman	6413.00 55.43%	4470.00 56.16%	1943.00 53.82%	5543.00 58.22%	144.00 20.57%	1669.00 62.86%	3756.00 55.79%	350.00 33.08%
Other	2292.00 19.81%	1644.00 20.65%	648.00 17.95%	1467.00 15.41%	411.00 58.71%	472.00 17.78%	1315.00 19.53%	286.00 27.03%

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280