Online Seeking And Purchasing
Notes:
- Using the web for seeking information about products continues to
grow. Over 70% of respondents report using the web for seeking information
about hardware and software over $50 compared to 66% in the Sixth survey.
Respondents are more likely to seek information on more expensive products
(over $50) but most choose to buy offline. The most popular item to purchase
over the web is software under $50 with 36.2% having done this. Other
than hardware and software, the two most popular items to seek information
on and to purchase over the web are travel arrangements and books or
magazines.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280