Seeking Across Mediums
Notes:
- Newspapers and magazines are where most respondents turn when they are
seeking information for an upcoming purchase. When it comes to hardware
and software, however, online information seeking has almost reached the
same popularity as newspapers and magazines. In almost all cases, online
information seeking is used more often than direct mail (one notable
exception is clothing/shoes). For travel information, online sources are
used more than any other.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280