Preference Towards Purchasing Alternatives
Notes:
- The most popular methods of making purchases over the web are
through a toll-free call/fax and through secure online communications
(both 3.6 on a 5-point scale). This is consistent with the Sixth survey
where there was still a slight difference between the two with toll-free
call/fax being preferred. Users are still wary of providing credit card
information through email (1.9). European respondents prefer an online
transaction to a toll-free call. Men also seem to be more comfortable
with online transactions than women (3.8 male, 3.0 females).
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280