Providing Credit Card Information Through The Web
Notes:
- This question asked users to state their agreement(5)/disagreement(1) on a 5 point scale about providing credit card information through the Web. The
slow trend toward increased acceptance of the web as a purchasing medium
continues. In the Fourth survey, people agreed fairly strongly that
having to provide credit card information over the web was a main reason they
didn't buy through the web (3.6). This dropped to 3.4 in the Sixth survey
and to 3.2 in the most recent survey. Women are much more cautious than
men when it comes to providing credit card information and still agree
that giving it out over the web is just plain foolish (3.6 women, 2.9 men).
Older respondents are also more cautious. Dealing with a well-known vendor,
lower prices, and better services are all factors that might persuade
younger respondents to provide credit card information online.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280