Third Party Account Handling
Notes:
- For this question, users were asked to rate their preference for dealing with different third parties for the set-up of an account that would complete financial transactions with online vendors for purchases made online. The vendors would handle shipments. Higher numbers indicate a greater preference for a third party. Consistent since the Fourth survey, respondents prefer to deal with
major credit card companies (4.1) or banks (3.5). European respondents
have an even stronger preference for these two kinds of entities, but are
also interested in digitally-based banks (3.2 Europe, 2.7 US). All
groups of respondents are uncomfortable dealing with previously unknown
mall operators (1.6). Males are more inclined to deal with digitally-based
banks than females (2.8 males, 2.4 females). Younger respondents had more
favorable impressions of all of the potential third parties listed than
did older respondents.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280