GVU's Seventh WWW User Survey Use Graphs

Number of Items in Favorites Bookmark

Notes:

Overall, there has been a slight increase in the number of bookmarks/favorites people have since the Sixth Survey. As with the Sixth Survey, the largest category of users has 11-50 items in their favorites/bookmarks (Seventh: 35.67%, Sixth: 37.64%), and 79.26% have over 11 items (a slight increase since the Sixth Survey 77.3%). The percentage of respondents with over 100 items in their favorites/bookmarks jumped to 21.84% from 18.7% in the Sixth. The distribution of items is nearly identical to the distribution bookmarks since the Fourth Survey.

As in the Fifth and Fourth Surveys, more European respondents than US respondents had over 100 items in their favorites (30.73% Europe vs. 21.20% US). In general, females have fewer items than males, The respondents with the highest number of items in their favorites/bookmarks are users in the 26-50 yr. age range (Seventh: 47.17, Sixth: 44.59%) have over 51 items in their list.

Table of Data for All Categories

Number of Items in Favorites Bookmark	All	Male	Female	USA	Europe	19-25	26-50	50+
1-10	2520.00 15.46%	1437.00 13.13%	1045.00 20.39%	2016.00 15.65%	116.00 10.80%	440.00 14.78%	1355.00 13.91%	466.00 22.36%
11-50	5815.00 35.67%	3792.00 34.64%	1946.00 37.97%	4634.00 35.97%	349.00 32.50%	1184.00 39.77%	3446.00 35.37%	619.00 29.70%
51-100	3547.00 21.76%	2583.00 23.60%	919.00 17.93%	2824.00 21.92%	219.00 20.39%	560.00 18.81%	2284.00 23.44%	438.00 21.02%
Don't Know	229.00 1.40%	121.00 1.11%	100.00 1.95%	176.00 1.37%	19.00 1.77%	40.00 1.34%	105.00 1.08%	45.00 2.16%
Don't Use	632.00 3.88%	287.00 2.62%	334.00 6.52%	503.00 3.90%	41.00 3.82%	228.00 7.66%	240.00 2.46%	68.00 3.26%
Over 100	3560.00 21.84%	2726.00 24.90%	781.00 15.24%	2731.00 21.20%	330.00 30.73%	525.00 17.64%	2312.00 23.73%	448.00 21.50%

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280