Vendor Characteristics
Notes:
- This question asked users to rate the importance of vendor
characteristics on a scale of unimportant (1) to important (5). Users
where then asked to compare Web vendors gains traditional vendors on
a scale where higher numbers indicate preference for Web vendors over
traditional vendors.
- All characteristics were rated as important (over 4.0) but the most
important were: security (4.6), reliability (4.6), and the quality of
information provided (4.6). This is the same ordering as was seen in
the Sixth survey. Web vendors were rated better than traditional
vendors for easy of ordering, ease of contacting, and low prices.
Traditional vendors rated better for security, ease of refunds, and
reliability.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280