GVU's Internet Shopping Questionnaire

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Each question is divided into two parts. Please use the column on the left labeled Personal to describe how you use the web to find product and service information for yourself and/or your family. Please use the column on the right labeled Professional to describe how you use the web to find product and service information for your job or business. If either category does not apply to you, please choose Not Applicable for each question in that column.
What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.) 
Personal  Professional

                     Detailed information                 

                     Price comparisons

                     Location of store

                     Availability of product/service

                     Other information

                     Not Applicable
On average, how many minutes do you spend searching before you find the first piece of useful product/service information? 
Personal  Professional

                     Less than 5 minutes

                     5 - 15 minutes

                     15 - 30 minutes

                     30 - 60 minutes

                     More than 60 minutes

                     Don't know

                     Not Applicable
When you are intentionally searching for product/service information, what percentage of the time do you find what you are looking for? 
Personal  Professional

                     All (close to 100%)

                     Most (close to 75%)

                     Half (close to 50%)

                     Few (close to 25%)

                     None (close to 0%)

                     Not Applicable
How many minutes on average does it take you to give up a search if you cannot find the product/service information you were looking for? 
Personal  Professional

                     Less than 5 minutes

                     5 - 15 minutes

                     15 - 30 minutes

                     30 - 60 minutes

                     More than 60 minutes

                     Don't know

                     Not Applicable
Have you had a dissatisfying experience with a web site (that provides product/service information) that caused you to leave the site and look at another vendor's web site instead? If so, what were the reasons?
(Please check all that apply.) 
Personal  Professional

                     No, this hasn't happened to me

                     Yes, the site was disorganized/confusing

                     Yes, the individual pages were poorly designed

                     Yes, the site was obnoxious/annoying

                     Yes, the pages were too slow to download

                     Yes, I could not find what I was looking for

                     Yes, for other reasons
How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase? 
Personal  Professional

                     Never

                     Less than once per month

                     1-3 times/month

                     4-10 times/month

                     11-20 times/month

                     20 or more times/month
What percentage of these decisions were the result of an intentional search for product/service information? 
Personal  Professional

                     All (close to 100%)

                     Most (close to 75%)

                     Half (close to 50%)

                     Few (close to 25%)

                     None (close to 0%)

                     Not Applicable
Once you've decided to purchase a product/service, what percentage of the time do you place your order on the web (i.e. by filling out a form on the web)? 
Personal  Professional

                     All (close to 100%)

                     Most (close to 75%)

                     Half (close to 50%)

                     Few (close to 25%)

                     None (close to 0%)

                     Not Applicable
Once you've placed your order on the web, for what percentage of these orders do you also pay using the web (i.e. send your credit card number over the web)? 
Personal  Professional

                     All (close to 100%)

                     Most (close to 75%)

                     Half (close to 50%)

                     Few (close to 25%)

                     None (close to 0%)

                     Not Applicable
How often do you visit the web sites of stores where you normally shop? 
Personal  Professional

                     Often

                     Sometimes

                     Rarely

                     Never

                     They don't have web sites

                     Don't know
What are the main reasons you use the web when purchasing products/services?
(Please check all that apply.) 
Personal  Professional

                     Availability of information from vendors

                     Access to opinions of other customers

                     Reviews and recommendations from experts

                     Saving time

                     Convenience

                     No pressure from sales people

                     Personalized information based on customer
                         profile (i.e. custom newspaper, book recommendations, etc.)

                     Other reasons

                     Not Applicable

Please add any comments here.

This questionnaire was developed by:
GVU's WWW User Survey Team with special thanks to NCR's Human Interface Technology Center for their valuable input.