GVU's 8th WWW User Survey: WebTV
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The 8th survey drew about 2400 respondents (about 24%) from a special promotion with WebTV arranged by Donna Hoffman and Tom Novak, fellow internet researchers from Vanderbilt University. We felt that this would be an excellent opportunity to recruit a new set of participants to the survey and a way to reach out to a different segment of the web population.Interestingly, respondents from WebTV share many of the same attitudes, behaviors, and demographics of the larger web population. We compared the responses of WebTV users and other users and in most cases, the differences were insignificant. For this reason, WebTV responses have not been removed from any of the questions. When there was a significant difference, that difference has been noted and explained.
Generally, the differences between WebTV respondents and other respondents are:
- WebTV respondents have non-typical professions for web users. A higher percentage work in service-related industries or are retired while a smaller percentage are college students or professional programmers.
- WebTV respondents have a more diverse educational background. Web access is clearly moving out of the realm of universities and into the general population.
- WebTV respondents tend to be newer web users and therefore have less experience with the web. WebTV itself is quite new, so those who started their web experience with WebTV haven't had time to become experts yet.
- WebTV respondents are using non-traditional hardware to access the web. Naturally, most WebTV respondents report WebTV as their primary platform and browser.
- WebTV respondents generally only access the web from home. Because many of oru other respondents have computer-related jobs, they often have access to the web from work as well.
- WebTV respondents report using the web instead of TV more often than other respondents. This may be because it is impossible to watch TV and use the web at the same time with WebTV. PC users might be doing both at the same time.
We feel very fortunate to have had this opportunity to catch a glimpse of what may be the next wave of new users coming to the web--the "internet appliance" segment.
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send e-mail to www-survey@cc.gatech.edu.GVU's WWW Surveying Team
GVU Center, College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280