GVU's Ninth WWW User Survey Graphs

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Willingness to Pay Fees


Some sites are starting to charge for the use of their web pages. What is the main reason that you would not be willing to pay to access a site?

Willingness to Pay Fees

Willingness to Pay Fees

Frequency Percent Valid Percent Cumulative Percent
Valid Cost too high 935 7.4 7.4 7.4
Poor quality 575 4.6 4.6 12.0
Payment mechanism 271 2.2 2.2 14.1
Already paying 4116 32.7 32.7 46.8
Other sources 5600 44.5 44.5 91.3
Don't trust 424 3.4 3.4 94.7
Yes, regardless 67 .5 .5 95.2
Other 603 4.8 4.8 100.0
Total 12591 100.0 100.0

Willingness to Pay Fees

Willingness to Pay Fees
Location Frequency Percent Valid Percent Cumulative Percent
USA Valid Cost too high 763 7.2 7.2 7.2
Poor quality 422 4.0 4.0 11.2
Payment mechanism 157 1.5 1.5 12.6
Already paying 3629 34.2 34.2 46.8
Other sources 4780 45.0 45.0 91.8
Don't trust 321 3.0 3.0 94.8
Yes, regardless 50 .5 .5 95.3
Other 502 4.7 4.7 100.0
Total 10624 100.0 100.0
Europe Valid Cost too high 73 10.0 10.0 10.0
Poor quality 79 10.8 10.8 20.8
Payment mechanism 51 7.0 7.0 27.8
Already paying 132 18.1 18.1 45.8
Other sources 306 41.9 41.9 87.7
Don't trust 41 5.6 5.6 93.3
Yes, regardless 10 1.4 1.4 94.7
Other 39 5.3 5.3 100.0
Total 731 100.0 100.0
Other Valid Cost too high 99 8.0 8.0 8.0
Poor quality 74 6.0 6.0 14.0
Payment mechanism 63 5.1 5.1 19.1
Already paying 355 28.7 28.7 47.8
Other sources 514 41.6 41.6 89.4
Don't trust 62 5.0 5.0 94.4
Yes, regardless 7 .6 .6 95.0
Other 62 5.0 5.0 100.0
Total 1236 100.0 100.0

Willingness to Pay Fees

Willingness to Pay Fees
Gender Frequency Percent Valid Percent Cumulative Percent
Female Valid Cost too high 337 6.9 6.9 6.9
Poor quality 154 3.2 3.2 10.1
Payment mechanism 63 1.3 1.3 11.4
Already paying 1962 40.2 40.2 51.6
Other sources 1969 40.4 40.4 92.0
Don't trust 149 3.1 3.1 95.1
Yes, regardless 17 .3 .3 95.4
Other 224 4.6 4.6 100.0
Total 4875 100.0 100.0
Male Valid Cost too high 598 7.8 7.8 7.8
Poor quality 421 5.5 5.5 13.2
Payment mechanism 208 2.7 2.7 15.9
Already paying 2154 27.9 27.9 43.8
Other sources 3631 47.1 47.1 90.9
Don't trust 275 3.6 3.6 94.4
Yes, regardless 50 .6 .6 95.1
Other 379 4.9 4.9 100.0
Total 7716 100.0 100.0

Willingness to Pay Fees

Willingness to Pay Fees
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Cost too high 3 21.4 21.4 21.4
Poor quality 1 7.1 7.1 28.6
Already paying 2 14.3 14.3 42.9
Other sources 3 21.4 21.4 64.3
Don't trust 1 7.1 7.1 71.4
Yes, regardless 1 7.1 7.1 78.6
Other 3 21.4 21.4 100.0
Total 14 100.0 100.0
11-20 Valid Cost too high 184 11.3 11.3 11.3
Poor quality 34 2.1 2.1 13.4
Payment mechanism 55 3.4 3.4 16.8
Already paying 537 33.0 33.0 49.8
Other sources 662 40.7 40.7 90.5
Don't trust 67 4.1 4.1 94.6
Yes, regardless 3 .2 .2 94.8
Other 85 5.2 5.2 100.0
Total 1627 100.0 100.0
21-25 Valid Cost too high 163 8.5 8.5 8.5
Poor quality 105 5.5 5.5 14.0
Payment mechanism 40 2.1 2.1 16.1
Already paying 442 23.1 23.1 39.2
Other sources 986 51.6 51.6 90.8
Don't trust 77 4.0 4.0 94.9
Yes, regardless 11 .6 .6 95.4
Other 87 4.6 4.6 100.0
Total 1911 100.0 100.0
26-50 Valid Cost too high 480 6.8 6.8 6.8
Poor quality 360 5.1 5.1 11.8
Payment mechanism 141 2.0 2.0 13.8
Already paying 2260 31.9 31.9 45.7
Other sources 3257 45.9 45.9 91.6
Don't trust 238 3.4 3.4 95.0
Yes, regardless 41 .6 .6 95.5
Other 316 4.5 4.5 100.0
Total 7093 100.0 100.0
50+ Valid Cost too high 105 5.4 5.4 5.4
Poor quality 75 3.9 3.9 9.2
Payment mechanism 35 1.8 1.8 11.0
Already paying 875 45.0 45.0 56.0
Other sources 692 35.6 35.6 91.6
Don't trust 41 2.1 2.1 93.7
Yes, regardless 11 .6 .6 94.2
Other 112 5.8 5.8 100.0
Total 1946 100.0 100.0

Willingness to Pay Fees

Willingness to Pay Fees
Experience Frequency Percent Valid Percent Cumulative Percent
<1 Year Valid Cost too high 180 7.8 7.8 7.8
Poor quality 47 2.0 2.0 9.8
Payment mechanism 35 1.5 1.5 11.3
Already paying 1146 49.4 49.4 60.7
Other sources 688 29.7 29.7 90.4
Don't trust 100 4.3 4.3 94.7
Yes, regardless 10 .4 .4 95.1
Other 113 4.9 4.9 100.0
Total 2319 100.0 100.0
1-3 Years Valid Cost too high 431 7.6 7.6 7.6
Poor quality 185 3.3 3.3 10.9
Payment mechanism 120 2.1 2.1 13.0
Already paying 1997 35.3 35.3 48.3
Other sources 2443 43.2 43.2 91.4
Don't trust 207 3.7 3.7 95.1
Yes, regardless 27 .5 .5 95.6
Other 251 4.4 4.4 100.0
Total 5661 100.0 100.0
>4 Years Valid Cost too high 324 7.0 7.0 7.0
Poor quality 343 7.4 7.4 14.5
Payment mechanism 116 2.5 2.5 17.0
Already paying 973 21.1 21.1 38.1
Other sources 2469 53.5 53.5 91.6
Don't trust 117 2.5 2.5 94.2
Yes, regardless 30 .7 .7 94.8
Other 239 5.2 5.2 100.0
Total 4611 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280