GVU's Ninth WWW User Survey Graphs

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Reasons for Not Purchasing


Why don't you purchase more products and services on the web, either for yourself or for your work/business?
(Please check all that apply.)

Reasons for Not Purchasing





Group G69  "Reasons for Not Purchasing"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50         2002      5.6     15.9
Never tried                              Q51          971      2.7      7.7
Too complicated                          Q52          572      1.6      4.5
Easier locally                           Q53         2843      7.9     22.6
Unfamiliar vendor                        Q54         2244      6.2     17.8
Security                                 Q55         4924     13.7     39.1
Receipt                                  Q56         2031      5.7     16.1
Judge quality                            Q57         4951     13.8     39.3
Enough info                              Q58         1919      5.3     15.2
Uncomfortable                            Q59         1782      5.0     14.2
Bad press                                Q60         1173      3.3      9.3
Bad experience                           Q61          239       .7      1.9
Privacy                                  Q62         3381      9.4     26.9
No credit                                Q63         1307      3.6     10.4
Company policy                           Q64          394      1.1      3.1
Prefer people                            Q65         1663      4.6     13.2
Can't find                               Q66          926      2.6      7.4
Not option                               Q67          722      2.0      5.7
Not home                                 Q68          667      1.9      5.3
Other                                    Q69         1223      3.4      9.7
                                                  -------    -----    -----
                                 Total responses    35934    100.0    285.4

0 missing cases;  12,591 valid cases

Reasons for Not Purchasing




X1:         1   USA

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50         1755      5.8     16.5
Never tried                              Q51          769      2.6      7.2
Too complicated                          Q52          455      1.5      4.3
Easier locally                           Q53         2354      7.8     22.2
Unfamiliar vendor                        Q54         1900      6.3     17.9
Security                                 Q55         4157     13.8     39.1
Receipt                                  Q56         1718      5.7     16.2
Judge quality                            Q57         4180     13.9     39.3
Enough info                              Q58         1634      5.4     15.4
Uncomfortable                            Q59         1545      5.1     14.5
Bad press                                Q60          979      3.3      9.2
Bad experience                           Q61          205       .7      1.9
Privacy                                  Q62         2897      9.6     27.3
No credit                                Q63          997      3.3      9.4
Company policy                           Q64          297      1.0      2.8
Prefer people                            Q65         1390      4.6     13.1
Can't find                               Q66          737      2.5      6.9
Not option                               Q67          579      1.9      5.4
Not home                                 Q68          531      1.8      5.0
Other                                    Q69          999      3.3      9.4
                                                  -------    -----    -----
                                 Total responses    30078    100.0    283.1

0 missing cases;  10,624 valid cases



X1:         2   Europe

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          109      5.3     14.9
Never tried                              Q51           61      3.0      8.3
Too complicated                          Q52           45      2.2      6.2
Easier locally                           Q53          180      8.8     24.6
Unfamiliar vendor                        Q54          101      4.9     13.8
Security                                 Q55          251     12.2     34.3
Receipt                                  Q56           98      4.8     13.4
Judge quality                            Q57          278     13.6     38.0
Enough info                              Q58           97      4.7     13.3
Uncomfortable                            Q59           72      3.5      9.8
Bad press                                Q60           55      2.7      7.5
Bad experience                           Q61            9       .4      1.2
Privacy                                  Q62          150      7.3     20.5
No credit                                Q63          112      5.5     15.3
Company policy                           Q64           43      2.1      5.9
Prefer people                            Q65           84      4.1     11.5
Can't find                               Q66           95      4.6     13.0
Not option                               Q67           69      3.4      9.4
Not home                                 Q68           69      3.4      9.4
Other                                    Q69           73      3.6     10.0
                                                  -------    -----    -----
                                 Total responses     2051    100.0    280.6

0 missing cases;  731 valid cases



X1:         3   Other

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          138      3.6     11.2
Never tried                              Q51          141      3.7     11.4
Too complicated                          Q52           72      1.9      5.8
Easier locally                           Q53          309      8.1     25.0
Unfamiliar vendor                        Q54          243      6.4     19.7
Security                                 Q55          516     13.6     41.7
Receipt                                  Q56          215      5.7     17.4
Judge quality                            Q57          493     13.0     39.9
Enough info                              Q58          188      4.9     15.2
Uncomfortable                            Q59          165      4.3     13.3
Bad press                                Q60          139      3.7     11.2
Bad experience                           Q61           25       .7      2.0
Privacy                                  Q62          334      8.8     27.0
No credit                                Q63          198      5.2     16.0
Company policy                           Q64           54      1.4      4.4
Prefer people                            Q65          189      5.0     15.3
Can't find                               Q66           94      2.5      7.6
Not option                               Q67           74      1.9      6.0
Not home                                 Q68           67      1.8      5.4
Other                                    Q69          151      4.0     12.2
                                                  -------    -----    -----
                                 Total responses     3805    100.0    307.8

0 missing cases;  1,236 valid cases

Reasons for Not Purchasing




Q29:      1.00   Female

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          620      4.2     12.7
Never tried                              Q51          444      3.0      9.1
Too complicated                          Q52          219      1.5      4.5
Easier locally                           Q53         1076      7.2     22.1
Unfamiliar vendor                        Q54          855      5.7     17.5
Security                                 Q55         2292     15.3     47.0
Receipt                                  Q56          983      6.6     20.2
Judge quality                            Q57         2053     13.7     42.1
Enough info                              Q58          748      5.0     15.3
Uncomfortable                            Q59          886      5.9     18.2
Bad press                                Q60          613      4.1     12.6
Bad experience                           Q61           66       .4      1.4
Privacy                                  Q62         1509     10.1     31.0
No credit                                Q63          598      4.0     12.3
Company policy                           Q64          136       .9      2.8
Prefer people                            Q65          625      4.2     12.8
Can't find                               Q66          320      2.1      6.6
Not option                               Q67          243      1.6      5.0
Not home                                 Q68          214      1.4      4.4
Other                                    Q69          434      2.9      8.9
                                                  -------    -----    -----
                                 Total responses    14934    100.0    306.3

0 missing cases;  4,875 valid cases



Q29:      2.00   Male

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50         1382      6.6     17.9
Never tried                              Q51          527      2.5      6.8
Too complicated                          Q52          353      1.7      4.6
Easier locally                           Q53         1767      8.4     22.9
Unfamiliar vendor                        Q54         1389      6.6     18.0
Security                                 Q55         2632     12.5     34.1
Receipt                                  Q56         1048      5.0     13.6
Judge quality                            Q57         2898     13.8     37.6
Enough info                              Q58         1171      5.6     15.2
Uncomfortable                            Q59          896      4.3     11.6
Bad press                                Q60          560      2.7      7.3
Bad experience                           Q61          173       .8      2.2
Privacy                                  Q62         1872      8.9     24.3
No credit                                Q63          709      3.4      9.2
Company policy                           Q64          258      1.2      3.3
Prefer people                            Q65         1038      4.9     13.5
Can't find                               Q66          606      2.9      7.9
Not option                               Q67          479      2.3      6.2
Not home                                 Q68          453      2.2      5.9
Other                                    Q69          789      3.8     10.2
                                                  -------    -----    -----
                                 Total responses    21000    100.0    272.2

0 missing cases;  7,716 valid cases

Reasons for Not Purchasing




X2:         .

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50            3      7.5     21.4
Never tried                              Q51            4     10.0     28.6
Too complicated                          Q52            1      2.5      7.1
Easier locally                           Q53            2      5.0     14.3
Unfamiliar vendor                        Q54            2      5.0     14.3
Security                                 Q55            2      5.0     14.3
Receipt                                  Q56            3      7.5     21.4
Judge quality                            Q57            2      5.0     14.3
Enough info                              Q58            3      7.5     21.4
Uncomfortable                            Q59            1      2.5      7.1
Bad press                                Q60            1      2.5      7.1
Bad experience                           Q61            1      2.5      7.1
Privacy                                  Q62            2      5.0     14.3
No credit                                Q63            3      7.5     21.4
Company policy                           Q64            2      5.0     14.3
Prefer people                            Q65            1      2.5      7.1
Can't find                               Q66            1      2.5      7.1
Not option                               Q67            1      2.5      7.1
Not home                                 Q68            1      2.5      7.1
Other                                    Q69            4     10.0     28.6
                                                  -------    -----    -----
                                 Total responses       40    100.0    285.7

0 missing cases;  14 valid cases



X2:         1   11-20

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          238      4.2     14.6
Never tried                              Q51          318      5.7     19.5
Too complicated                          Q52          120      2.1      7.4
Easier locally                           Q53          463      8.3     28.5
Unfamiliar vendor                        Q54          266      4.7     16.3
Security                                 Q55          616     11.0     37.9
Receipt                                  Q56          375      6.7     23.0
Judge quality                            Q57          627     11.2     38.5
Enough info                              Q58          285      5.1     17.5
Uncomfortable                            Q59          378      6.7     23.2
Bad press                                Q60          261      4.7     16.0
Bad experience                           Q61           34       .6      2.1
Privacy                                  Q62          416      7.4     25.6
No credit                                Q63          483      8.6     29.7
Company policy                           Q64           20       .4      1.2
Prefer people                            Q65          324      5.8     19.9
Can't find                               Q66          112      2.0      6.9
Not option                               Q67           63      1.1      3.9
Not home                                 Q68           50       .9      3.1
Other                                    Q69          162      2.9     10.0
                                                  -------    -----    -----
                                 Total responses     5611    100.0    344.9

0 missing cases;  1,627 valid cases



X2:         2   21-25

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          274      4.7     14.3
Never tried                              Q51          169      2.9      8.8
Too complicated                          Q52           91      1.5      4.8
Easier locally                           Q53          518      8.8     27.1
Unfamiliar vendor                        Q54          354      6.0     18.5
Security                                 Q55          772     13.1     40.4
Receipt                                  Q56          398      6.8     20.8
Judge quality                            Q57          809     13.8     42.3
Enough info                              Q58          305      5.2     16.0
Uncomfortable                            Q59          291      5.0     15.2
Bad press                                Q60          222      3.8     11.6
Bad experience                           Q61           32       .5      1.7
Privacy                                  Q62          503      8.6     26.3
No credit                                Q63          216      3.7     11.3
Company policy                           Q64           45       .8      2.4
Prefer people                            Q65          280      4.8     14.7
Can't find                               Q66          148      2.5      7.7
Not option                               Q67          134      2.3      7.0
Not home                                 Q68          128      2.2      6.7
Other                                    Q69          183      3.1      9.6
                                                  -------    -----    -----
                                 Total responses     5872    100.0    307.3

0 missing cases;  1,911 valid cases



X2:         3   26-50

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50         1158      6.1     16.3
Never tried                              Q51          358      1.9      5.0
Too complicated                          Q52          290      1.5      4.1
Easier locally                           Q53         1513      8.0     21.3
Unfamiliar vendor                        Q54         1230      6.5     17.3
Security                                 Q55         2704     14.2     38.1
Receipt                                  Q56          982      5.2     13.8
Judge quality                            Q57         2732     14.4     38.5
Enough info                              Q58          995      5.2     14.0
Uncomfortable                            Q59          825      4.3     11.6
Bad press                                Q60          547      2.9      7.7
Bad experience                           Q61          128       .7      1.8
Privacy                                  Q62         1876      9.9     26.4
No credit                                Q63          524      2.8      7.4
Company policy                           Q64          270      1.4      3.8
Prefer people                            Q65          787      4.1     11.1
Can't find                               Q66          507      2.7      7.1
Not option                               Q67          438      2.3      6.2
Not home                                 Q68          426      2.2      6.0
Other                                    Q69          701      3.7      9.9
                                                  -------    -----    -----
                                 Total responses    18991    100.0    267.7

0 missing cases;  7,093 valid cases



X2:         4   50+

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          329      6.1     16.9
Never tried                              Q51          122      2.3      6.3
Too complicated                          Q52           70      1.3      3.6
Easier locally                           Q53          347      6.4     17.8
Unfamiliar vendor                        Q54          392      7.2     20.1
Security                                 Q55          830     15.3     42.7
Receipt                                  Q56          273      5.0     14.0
Judge quality                            Q57          781     14.4     40.1
Enough info                              Q58          331      6.1     17.0
Uncomfortable                            Q59          287      5.3     14.7
Bad press                                Q60          142      2.6      7.3
Bad experience                           Q61           44       .8      2.3
Privacy                                  Q62          584     10.8     30.0
No credit                                Q63           81      1.5      4.2
Company policy                           Q64           57      1.1      2.9
Prefer people                            Q65          271      5.0     13.9
Can't find                               Q66          158      2.9      8.1
Not option                               Q67           86      1.6      4.4
Not home                                 Q68           62      1.1      3.2
Other                                    Q69          173      3.2      8.9
                                                  -------    -----    -----
                                 Total responses     5420    100.0    278.5

0 missing cases;  1,946 valid cases

Reasons for Not Purchasing




X3:         1   <1 Year

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          213      3.0      9.2
Never tried                              Q51          387      5.4     16.7
Too complicated                          Q52          103      1.4      4.4
Easier locally                           Q53          438      6.1     18.9
Unfamiliar vendor                        Q54          360      5.0     15.5
Security                                 Q55         1171     16.4     50.5
Receipt                                  Q56          414      5.8     17.9
Judge quality                            Q57          849     11.9     36.6
Enough info                              Q58          306      4.3     13.2
Uncomfortable                            Q59          541      7.6     23.3
Bad press                                Q60          329      4.6     14.2
Bad experience                           Q61           34       .5      1.5
Privacy                                  Q62          777     10.9     33.5
No credit                                Q63          326      4.6     14.1
Company policy                           Q64           34       .5      1.5
Prefer people                            Q65          353      4.9     15.2
Can't find                               Q66          150      2.1      6.5
Not option                               Q67           49       .7      2.1
Not home                                 Q68           87      1.2      3.8
Other                                    Q69          224      3.1      9.7
                                                  -------    -----    -----
                                 Total responses     7145    100.0    308.1

0 missing cases;  2,319 valid cases



X3:         2   1-3 Years

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          849      5.2     15.0
Never tried                              Q51          433      2.7      7.6
Too complicated                          Q52          251      1.5      4.4
Easier locally                           Q53         1308      8.0     23.1
Unfamiliar vendor                        Q54         1015      6.2     17.9
Security                                 Q55         2309     14.2     40.8
Receipt                                  Q56          941      5.8     16.6
Judge quality                            Q57         2265     13.9     40.0
Enough info                              Q58          832      5.1     14.7
Uncomfortable                            Q59          806      5.0     14.2
Bad press                                Q60          583      3.6     10.3
Bad experience                           Q61          117       .7      2.1
Privacy                                  Q62         1573      9.7     27.8
No credit                                Q63          643      3.9     11.4
Company policy                           Q64          148       .9      2.6
Prefer people                            Q65          753      4.6     13.3
Can't find                               Q66          372      2.3      6.6
Not option                               Q67          284      1.7      5.0
Not home                                 Q68          262      1.6      4.6
Other                                    Q69          538      3.3      9.5
                                                  -------    -----    -----
                                 Total responses    16282    100.0    287.6

0 missing cases;  5,661 valid cases



X3:         3   >4 Years

Group G69  Reasons for Not Purchasing
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Not applicable                           Q50          940      7.5     20.4
Never tried                              Q51          151      1.2      3.3
Too complicated                          Q52          218      1.7      4.7
Easier locally                           Q53         1097      8.8     23.8
Unfamiliar vendor                        Q54          869      6.9     18.8
Security                                 Q55         1444     11.5     31.3
Receipt                                  Q56          676      5.4     14.7
Judge quality                            Q57         1837     14.7     39.8
Enough info                              Q58          781      6.2     16.9
Uncomfortable                            Q59          435      3.5      9.4
Bad press                                Q60          261      2.1      5.7
Bad experience                           Q61           88       .7      1.9
Privacy                                  Q62         1031      8.2     22.4
No credit                                Q63          338      2.7      7.3
Company policy                           Q64          212      1.7      4.6
Prefer people                            Q65          557      4.5     12.1
Can't find                               Q66          404      3.2      8.8
Not option                               Q67          389      3.1      8.4
Not home                                 Q68          318      2.5      6.9
Other                                    Q69          461      3.7     10.0
                                                  -------    -----    -----
                                 Total responses    12507    100.0    271.2

0 missing cases;  4,611 valid cases


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280