GVU's Ninth WWW User Survey Graphs

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Intentional Searches

What percentage of these decisions were the result of an intentional search for product/service information?
Intentional Searches

Intentional Searches

Frequency Percent Valid Percent Cumulative Percent
Valid All 222 24.3 24.3 24.3
Most 439 48.0 48.0 72.2
Half 111 12.1 12.1 84.4
Few 66 7.2 7.2 91.6
None 15 1.6 1.6 93.2
Not Applicable 62 6.8 6.8 100.0
Total 915 100.0 100.0

Intentional Searches

Intentional Searches
Location Frequency Percent Valid Percent Cumulative Percent
. Valid All 2 50.0 50.0 50.0
Most 2 50.0 50.0 100.0
Total 4 100.0 100.0
USA Valid All 193 24.5 24.5 24.5
Most 380 48.2 48.2 72.7
Half 94 11.9 11.9 84.6
Few 54 6.9 6.9 91.5
None 12 1.5 1.5 93.0
Not Applicable 55 7.0 7.0 100.0
Total 788 100.0 100.0
Europe Valid All 11 22.0 22.0 22.0
Most 24 48.0 48.0 70.0
Half 5 10.0 10.0 80.0
Few 5 10.0 10.0 90.0
None 2 4.0 4.0 94.0
Not Applicable 3 6.0 6.0 100.0
Total 50 100.0 100.0
Other Valid All 16 21.9 21.9 21.9
Most 33 45.2 45.2 67.1
Half 12 16.4 16.4 83.6
Few 7 9.6 9.6 93.2
None 1 1.4 1.4 94.5
Not Applicable 4 5.5 5.5 100.0
Total 73 100.0 100.0

Intentional Searches

Intentional Searches
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid All 2 50.0 50.0 50.0
Most 2 50.0 50.0 100.0
Total 4 100.0 100.0
Female Valid All 92 23.1 23.1 23.1
Most 190 47.7 47.7 70.9
Half 48 12.1 12.1 82.9
Few 23 5.8 5.8 88.7
None 6 1.5 1.5 90.2
Not Applicable 39 9.8 9.8 100.0
Total 398 100.0 100.0
Male Valid All 128 25.0 25.0 25.0
Most 247 48.1 48.1 73.1
Half 63 12.3 12.3 85.4
Few 43 8.4 8.4 93.8
None 9 1.8 1.8 95.5
Not Applicable 23 4.5 4.5 100.0
Total 513 100.0 100.0

Intentional Searches

Intentional Searches
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid All 2 50.0 50.0 50.0
Most 2 50.0 50.0 100.0
Total 4 100.0 100.0
11-20 Valid All 16 20.3 20.3 20.3
Most 30 38.0 38.0 58.2
Half 12 15.2 15.2 73.4
Few 9 11.4 11.4 84.8
None 3 3.8 3.8 88.6
Not Applicable 9 11.4 11.4 100.0
Total 79 100.0 100.0
21-25 Valid All 29 25.9 25.9 25.9
Most 57 50.9 50.9 76.8
Half 13 11.6 11.6 88.4
Few 4 3.6 3.6 92.0
None 1 .9 .9 92.9
Not Applicable 8 7.1 7.1 100.0
Total 112 100.0 100.0
26-50 Valid All 136 24.1 24.1 24.1
Most 283 50.1 50.1 74.2
Half 66 11.7 11.7 85.8
Few 37 6.5 6.5 92.4
None 7 1.2 1.2 93.6
Not Applicable 36 6.4 6.4 100.0
Total 565 100.0 100.0
50+ Valid All 39 25.2 25.2 25.2
Most 67 43.2 43.2 68.4
Half 20 12.9 12.9 81.3
Few 16 10.3 10.3 91.6
None 4 2.6 2.6 94.2
Not Applicable 9 5.8 5.8 100.0
Total 155 100.0 100.0

Intentional Searches

Intentional Searches
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid All 2 50.0 50.0 50.0
Most 2 50.0 50.0 100.0
Total 4 100.0 100.0
<1 Year Valid All 27 24.5 24.5 24.5
Most 49 44.5 44.5 69.1
Half 11 10.0 10.0 79.1
Few 5 4.5 4.5 83.6
None 3 2.7 2.7 86.4
Not Applicable 15 13.6 13.6 100.0
Total 110 100.0 100.0
1-3 Years Valid All 77 19.8 19.8 19.8
Most 188 48.3 48.3 68.1
Half 54 13.9 13.9 82.0
Few 36 9.3 9.3 91.3
None 9 2.3 2.3 93.6
Not Applicable 25 6.4 6.4 100.0
Total 389 100.0 100.0
>4 Years Valid All 116 28.2 28.2 28.2
Most 200 48.5 48.5 76.7
Half 46 11.2 11.2 87.9
Few 25 6.1 6.1 93.9
None 3 .7 .7 94.7
Not Applicable 22 5.3 5.3 100.0
Total 412 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280