GVU's Ninth WWW User Survey Graphs

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Type of Information


What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)

Type of Information





Group G88  "Type of Information"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          791     28.5     86.4
Compare_Price                            Q84          731     26.4     79.9
Store_Location                           Q85          278     10.0     30.4
Availability                             Q86          710     25.6     77.6
Other_Info                               Q87          246      8.9     26.9
Not Applicable                           Q88           17       .6      1.9
                                                  -------    -----    -----
                                 Total responses     2773    100.0    303.1

0 missing cases;  915 valid cases

Type of Information




X1:         .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            4     26.7    100.0
Compare_Price                            Q84            4     26.7    100.0
Store_Location                           Q85            1      6.7     25.0
Availability                             Q86            4     26.7    100.0
Other_Info                               Q87            2     13.3     50.0
                                                  -------    -----    -----
                                 Total responses       15    100.0    375.0

0 missing cases;  4 valid cases



X1:         1   USA

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          683     28.5     86.7
Compare_Price                            Q84          635     26.5     80.6
Store_Location                           Q85          234      9.8     29.7
Availability                             Q86          614     25.6     77.9
Other_Info                               Q87          218      9.1     27.7
Not Applicable                           Q88           16       .7      2.0
                                                  -------    -----    -----
                                 Total responses     2400    100.0    304.6

0 missing cases;  788 valid cases



X1:         2   Europe

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           40     30.8     80.0
Compare_Price                            Q84           31     23.8     62.0
Store_Location                           Q85           11      8.5     22.0
Availability                             Q86           38     29.2     76.0
Other_Info                               Q87            9      6.9     18.0
Not Applicable                           Q88            1       .8      2.0
                                                  -------    -----    -----
                                 Total responses      130    100.0    260.0

0 missing cases;  50 valid cases



X1:         3   Other

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           64     28.1     87.7
Compare_Price                            Q84           61     26.8     83.6
Store_Location                           Q85           32     14.0     43.8
Availability                             Q86           54     23.7     74.0
Other_Info                               Q87           17      7.5     23.3
                                                  -------    -----    -----
                                 Total responses      228    100.0    312.3

0 missing cases;  73 valid cases

Type of Information




X4:       .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            4     26.7    100.0
Compare_Price                            Q84            4     26.7    100.0
Store_Location                           Q85            1      6.7     25.0
Availability                             Q86            4     26.7    100.0
Other_Info                               Q87            2     13.3     50.0
                                                  -------    -----    -----
                                 Total responses       15    100.0    375.0

0 missing cases;  4 valid cases



X4:      1.00   Female

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          332     28.3     83.4
Compare_Price                            Q84          298     25.4     74.9
Store_Location                           Q85          113      9.6     28.4
Availability                             Q86          298     25.4     74.9
Other_Info                               Q87          122     10.4     30.7
Not Applicable                           Q88           11       .9      2.8
                                                  -------    -----    -----
                                 Total responses     1174    100.0    295.0

0 missing cases;  398 valid cases



X4:      2.00   Male

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          455     28.7     88.7
Compare_Price                            Q84          429     27.1     83.6
Store_Location                           Q85          164     10.4     32.0
Availability                             Q86          408     25.8     79.5
Other_Info                               Q87          122      7.7     23.8
Not Applicable                           Q88            6       .4      1.2
                                                  -------    -----    -----
                                 Total responses     1584    100.0    308.8

0 missing cases;  513 valid cases

Type of Information




X2:         .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            4     26.7    100.0
Compare_Price                            Q84            4     26.7    100.0
Store_Location                           Q85            1      6.7     25.0
Availability                             Q86            4     26.7    100.0
Other_Info                               Q87            2     13.3     50.0
                                                  -------    -----    -----
                                 Total responses       15    100.0    375.0

0 missing cases;  4 valid cases



X2:         1   11-20

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           56     24.7     70.9
Compare_Price                            Q84           60     26.4     75.9
Store_Location                           Q85           27     11.9     34.2
Availability                             Q86           57     25.1     72.2
Other_Info                               Q87           19      8.4     24.1
Not Applicable                           Q88            8      3.5     10.1
                                                  -------    -----    -----
                                 Total responses      227    100.0    287.3

0 missing cases;  79 valid cases



X2:         2   21-25

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          100     28.8     89.3
Compare_Price                            Q84           87     25.1     77.7
Store_Location                           Q85           38     11.0     33.9
Availability                             Q86           86     24.8     76.8
Other_Info                               Q87           35     10.1     31.3
Not Applicable                           Q88            1       .3       .9
                                                  -------    -----    -----
                                 Total responses      347    100.0    309.8

0 missing cases;  112 valid cases



X2:         3   26-50

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          498     28.7     88.1
Compare_Price                            Q84          459     26.5     81.2
Store_Location                           Q85          175     10.1     31.0
Availability                             Q86          442     25.5     78.2
Other_Info                               Q87          154      8.9     27.3
Not Applicable                           Q88            6       .3      1.1
                                                  -------    -----    -----
                                 Total responses     1734    100.0    306.9

0 missing cases;  565 valid cases



X2:         4   50+

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          133     29.6     85.8
Compare_Price                            Q84          121     26.9     78.1
Store_Location                           Q85           37      8.2     23.9
Availability                             Q86          121     26.9     78.1
Other_Info                               Q87           36      8.0     23.2
Not Applicable                           Q88            2       .4      1.3
                                                  -------    -----    -----
                                 Total responses      450    100.0    290.3

0 missing cases;  155 valid cases

Type of Information




X3:         .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            4     26.7    100.0
Compare_Price                            Q84            4     26.7    100.0
Store_Location                           Q85            1      6.7     25.0
Availability                             Q86            4     26.7    100.0
Other_Info                               Q87            2     13.3     50.0
                                                  -------    -----    -----
                                 Total responses       15    100.0    375.0

0 missing cases;  4 valid cases



X3:         1   <1 Year

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           83     26.8     75.5
Compare_Price                            Q84           73     23.5     66.4
Store_Location                           Q85           42     13.5     38.2
Availability                             Q86           70     22.6     63.6
Other_Info                               Q87           36     11.6     32.7
Not Applicable                           Q88            6      1.9      5.5
                                                  -------    -----    -----
                                 Total responses      310    100.0    281.8

0 missing cases;  110 valid cases



X3:         2   1-3 Years

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          336     28.1     86.4
Compare_Price                            Q84          322     26.9     82.8
Store_Location                           Q85          119      9.9     30.6
Availability                             Q86          306     25.6     78.7
Other_Info                               Q87          108      9.0     27.8
Not Applicable                           Q88            5       .4      1.3
                                                  -------    -----    -----
                                 Total responses     1196    100.0    307.5

0 missing cases;  389 valid cases



X3:         3   >4 Years

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          368     29.4     89.3
Compare_Price                            Q84          332     26.5     80.6
Store_Location                           Q85          116      9.3     28.2
Availability                             Q86          330     26.4     80.1
Other_Info                               Q87          100      8.0     24.3
Not Applicable                           Q88            6       .5      1.5
                                                  -------    -----    -----
                                 Total responses     1252    100.0    303.9

0 missing cases;  412 valid cases


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280