GVU's Ninth WWW User Survey Graphs

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Time Spent Searching

On average, how many minutes do you spend searching before you find the first piece of useful product/service information?
Time Spent Searching

Time Spent Searching

Frequency Percent Valid Percent Cumulative Percent
Valid <5 min 268 29.3 29.3 29.3
5-10 min 322 35.2 35.2 64.5
10-20 min 157 17.2 17.2 81.6
20-30 min 55 6.0 6.0 87.7
30-60 min 44 4.8 4.8 92.5
>60 min 22 2.4 2.4 94.9
Don't know 32 3.5 3.5 98.4
Not Applicable 15 1.6 1.6 100.0
Total 915 100.0 100.0

Time Spent Searching

Time Spent Searching
Location Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 50.0 50.0 50.0
5-10 min 1 25.0 25.0 75.0
>60 min 1 25.0 25.0 100.0
Total 4 100.0 100.0
USA Valid <5 min 235 29.8 29.8 29.8
5-10 min 280 35.5 35.5 65.4
10-20 min 129 16.4 16.4 81.7
20-30 min 47 6.0 6.0 87.7
30-60 min 36 4.6 4.6 92.3
>60 min 19 2.4 2.4 94.7
Don't know 28 3.6 3.6 98.2
Not Applicable 14 1.8 1.8 100.0
Total 788 100.0 100.0
Europe Valid <5 min 15 30.0 30.0 30.0
5-10 min 14 28.0 28.0 58.0
10-20 min 15 30.0 30.0 88.0
20-30 min 2 4.0 4.0 92.0
30-60 min 1 2.0 2.0 94.0
>60 min 2 4.0 4.0 98.0
Not Applicable 1 2.0 2.0 100.0
Total 50 100.0 100.0
Other Valid <5 min 16 21.9 21.9 21.9
5-10 min 27 37.0 37.0 58.9
10-20 min 13 17.8 17.8 76.7
20-30 min 6 8.2 8.2 84.9
30-60 min 7 9.6 9.6 94.5
Don't know 4 5.5 5.5 100.0
Total 73 100.0 100.0

Time Spent Searching

Time Spent Searching
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 50.0 50.0 50.0
5-10 min 1 25.0 25.0 75.0
>60 min 1 25.0 25.0 100.0
Total 4 100.0 100.0
Female Valid <5 min 106 26.6 26.6 26.6
5-10 min 146 36.7 36.7 63.3
10-20 min 64 16.1 16.1 79.4
20-30 min 28 7.0 7.0 86.4
30-60 min 20 5.0 5.0 91.5
>60 min 5 1.3 1.3 92.7
Don't know 19 4.8 4.8 97.5
Not Applicable 10 2.5 2.5 100.0
Total 398 100.0 100.0
Male Valid <5 min 160 31.2 31.2 31.2
5-10 min 175 34.1 34.1 65.3
10-20 min 93 18.1 18.1 83.4
20-30 min 27 5.3 5.3 88.7
30-60 min 24 4.7 4.7 93.4
>60 min 16 3.1 3.1 96.5
Don't know 13 2.5 2.5 99.0
Not Applicable 5 1.0 1.0 100.0
Total 513 100.0 100.0

Time Spent Searching

Time Spent Searching
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 50.0 50.0 50.0
5-10 min 1 25.0 25.0 75.0
>60 min 1 25.0 25.0 100.0
Total 4 100.0 100.0
11-20 Valid <5 min 15 19.0 19.0 19.0
5-10 min 27 34.2 34.2 53.2
10-20 min 16 20.3 20.3 73.4
20-30 min 8 10.1 10.1 83.5
30-60 min 2 2.5 2.5 86.1
>60 min 1 1.3 1.3 87.3
Don't know 3 3.8 3.8 91.1
Not Applicable 7 8.9 8.9 100.0
Total 79 100.0 100.0
21-25 Valid <5 min 33 29.5 29.5 29.5
5-10 min 40 35.7 35.7 65.2
10-20 min 13 11.6 11.6 76.8
20-30 min 9 8.0 8.0 84.8
30-60 min 10 8.9 8.9 93.8
>60 min 4 3.6 3.6 97.3
Don't know 3 2.7 2.7 100.0
Total 112 100.0 100.0
26-50 Valid <5 min 174 30.8 30.8 30.8
5-10 min 200 35.4 35.4 66.2
10-20 min 103 18.2 18.2 84.4
20-30 min 27 4.8 4.8 89.2
30-60 min 28 5.0 5.0 94.2
>60 min 13 2.3 2.3 96.5
Don't know 14 2.5 2.5 98.9
Not Applicable 6 1.1 1.1 100.0
Total 565 100.0 100.0
50+ Valid <5 min 44 28.4 28.4 28.4
5-10 min 54 34.8 34.8 63.2
10-20 min 25 16.1 16.1 79.4
20-30 min 11 7.1 7.1 86.5
30-60 min 4 2.6 2.6 89.0
>60 min 3 1.9 1.9 91.0
Don't know 12 7.7 7.7 98.7
Not Applicable 2 1.3 1.3 100.0
Total 155 100.0 100.0

Time Spent Searching

Time Spent Searching
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid <5 min 2 50.0 50.0 50.0
5-10 min 1 25.0 25.0 75.0
>60 min 1 25.0 25.0 100.0
Total 4 100.0 100.0
<1 Year Valid <5 min 17 15.5 15.5 15.5
5-10 min 45 40.9 40.9 56.4
10-20 min 26 23.6 23.6 80.0
20-30 min 7 6.4 6.4 86.4
30-60 min 3 2.7 2.7 89.1
>60 min 1 .9 .9 90.0
Don't know 6 5.5 5.5 95.5
Not Applicable 5 4.5 4.5 100.0
Total 110 100.0 100.0
1-3 Years Valid <5 min 110 28.3 28.3 28.3
5-10 min 142 36.5 36.5 64.8
10-20 min 66 17.0 17.0 81.7
20-30 min 21 5.4 5.4 87.1
30-60 min 19 4.9 4.9 92.0
>60 min 7 1.8 1.8 93.8
Don't know 18 4.6 4.6 98.5
Not Applicable 6 1.5 1.5 100.0
Total 389 100.0 100.0
>4 Years Valid <5 min 139 33.7 33.7 33.7
5-10 min 134 32.5 32.5 66.3
10-20 min 65 15.8 15.8 82.0
20-30 min 27 6.6 6.6 88.6
30-60 min 22 5.3 5.3 93.9
>60 min 13 3.2 3.2 97.1
Don't know 8 1.9 1.9 99.0
Not Applicable 4 1.0 1.0 100.0
Total 412 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280