GVU's Ninth WWW User Survey Graphs

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Time Spent Searching


On average, how many minutes do you spend searching before you find the first piece of useful product/service information?

Time Spent Searching

Time Spent Searching

Frequency Percent Valid Percent Cumulative Percent
Valid <5 min 69 30.5 30.5 30.5
5-10 min 70 31.0 31.0 61.5
10-20 min 32 14.2 14.2 75.7
20-30 min 27 11.9 11.9 87.6
30-60 min 5 2.2 2.2 89.8
>60 min 6 2.7 2.7 92.5
Don't know 11 4.9 4.9 97.3
Not Applicable 6 2.7 2.7 100.0
Total 226 100.0 100.0


Time Spent Searching

Time Spent Searching
Location Frequency Percent Valid Percent Cumulative Percent
. Valid 5-10 min 1 50.0 50.0 50.0
10-20 min 1 50.0 50.0 100.0
Total 2 100.0 100.0
USA Valid <5 min 53 31.9 31.9 31.9
5-10 min 55 33.1 33.1 65.1
10-20 min 19 11.4 11.4 76.5
20-30 min 19 11.4 11.4 88.0
30-60 min 4 2.4 2.4 90.4
>60 min 3 1.8 1.8 92.2
Don't know 7 4.2 4.2 96.4
Not Applicable 6 3.6 3.6 100.0
Total 166 100.0 100.0
Europe Valid <5 min 10 37.0 37.0 37.0
5-10 min 7 25.9 25.9 63.0
10-20 min 4 14.8 14.8 77.8
20-30 min 3 11.1 11.1 88.9
>60 min 2 7.4 7.4 96.3
Don't know 1 3.7 3.7 100.0
Total 27 100.0 100.0
Other Valid <5 min 6 19.4 19.4 19.4
5-10 min 7 22.6 22.6 41.9
10-20 min 8 25.8 25.8 67.7
20-30 min 5 16.1 16.1 83.9
30-60 min 1 3.2 3.2 87.1
>60 min 1 3.2 3.2 90.3
Don't know 3 9.7 9.7 100.0
Total 31 100.0 100.0


Time Spent Searching

Time Spent Searching
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid 5-10 min 1 50.0 50.0 50.0
10-20 min 1 50.0 50.0 100.0
Total 2 100.0 100.0
Female Valid <5 min 15 25.0 25.0 25.0
5-10 min 20 33.3 33.3 58.3
10-20 min 6 10.0 10.0 68.3
20-30 min 11 18.3 18.3 86.7
30-60 min 1 1.7 1.7 88.3
Don't know 5 8.3 8.3 96.7
Not Applicable 2 3.3 3.3 100.0
Total 60 100.0 100.0
Male Valid <5 min 54 32.9 32.9 32.9
5-10 min 49 29.9 29.9 62.8
10-20 min 25 15.2 15.2 78.0
20-30 min 16 9.8 9.8 87.8
30-60 min 4 2.4 2.4 90.2
>60 min 6 3.7 3.7 93.9
Don't know 6 3.7 3.7 97.6
Not Applicable 4 2.4 2.4 100.0
Total 164 100.0 100.0


Time Spent Searching

Time Spent Searching
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid 5-10 min 1 50.0 50.0 50.0
10-20 min 1 50.0 50.0 100.0
Total 2 100.0 100.0
11-20 Valid 10-20 min 3 100.0 100.0 100.0
21-25 Valid <5 min 8 27.6 27.6 27.6
5-10 min 6 20.7 20.7 48.3
10-20 min 6 20.7 20.7 69.0
20-30 min 5 17.2 17.2 86.2
30-60 min 1 3.4 3.4 89.7
>60 min 1 3.4 3.4 93.1
Not Applicable 2 6.9 6.9 100.0
Total 29 100.0 100.0
26-50 Valid <5 min 47 30.7 30.7 30.7
5-10 min 55 35.9 35.9 66.7
10-20 min 19 12.4 12.4 79.1
20-30 min 16 10.5 10.5 89.5
30-60 min 4 2.6 2.6 92.2
>60 min 2 1.3 1.3 93.5
Don't know 6 3.9 3.9 97.4
Not Applicable 4 2.6 2.6 100.0
Total 153 100.0 100.0
50+ Valid <5 min 14 35.9 35.9 35.9
5-10 min 8 20.5 20.5 56.4
10-20 min 3 7.7 7.7 64.1
20-30 min 6 15.4 15.4 79.5
>60 min 3 7.7 7.7 87.2
Don't know 5 12.8 12.8 100.0
Total 39 100.0 100.0


Time Spent Searching

Time Spent Searching
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid 5-10 min 1 50.0 50.0 50.0
10-20 min 1 50.0 50.0 100.0
Total 2 100.0 100.0
<1 Year Valid <5 min 2 16.7 16.7 16.7
5-10 min 4 33.3 33.3 50.0
10-20 min 1 8.3 8.3 58.3
20-30 min 3 25.0 25.0 83.3
>60 min 1 8.3 8.3 91.7
Not Applicable 1 8.3 8.3 100.0
Total 12 100.0 100.0
1-3 Years Valid <5 min 13 18.1 18.1 18.1
5-10 min 23 31.9 31.9 50.0
10-20 min 16 22.2 22.2 72.2
20-30 min 8 11.1 11.1 83.3
30-60 min 4 5.6 5.6 88.9
>60 min 2 2.8 2.8 91.7
Don't know 4 5.6 5.6 97.2
Not Applicable 2 2.8 2.8 100.0
Total 72 100.0 100.0
>4 Years Valid <5 min 54 38.6 38.6 38.6
5-10 min 42 30.0 30.0 68.6
10-20 min 14 10.0 10.0 78.6
20-30 min 16 11.4 11.4 90.0
30-60 min 1 .7 .7 90.7
>60 min 3 2.1 2.1 92.9
Don't know 7 5.0 5.0 97.9
Not Applicable 3 2.1 2.1 100.0
Total 140 100.0 100.0



Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280