GVU's Ninth WWW User Survey Graphs

[Back to Ninth Survey Home | Back to Ninth Survey Graphs]

Purchasing Decisions

How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase?
Purchasing Decisions

Purchasing Decisions

Frequency Percent Valid Percent Cumulative Percent
Valid Never 16 7.1 7.1 7.1
<1/mo 60 26.5 26.5 33.6
1-2/mo 68 30.1 30.1 63.7
3-5/mo 42 18.6 18.6 82.3
6-9/mo 16 7.1 7.1 89.4
10 or >/mo 24 10.6 10.6 100.0
Total 226 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Location Frequency Percent Valid Percent Cumulative Percent
. Valid 1-2/mo 1 50.0 50.0 50.0
3-5/mo 1 50.0 50.0 100.0
Total 2 100.0 100.0
USA Valid Never 12 7.2 7.2 7.2
<1/mo 45 27.1 27.1 34.3
1-2/mo 47 28.3 28.3 62.7
3-5/mo 30 18.1 18.1 80.7
6-9/mo 14 8.4 8.4 89.2
10 or >/mo 18 10.8 10.8 100.0
Total 166 100.0 100.0
Europe Valid Never 1 3.7 3.7 3.7
<1/mo 8 29.6 29.6 33.3
1-2/mo 8 29.6 29.6 63.0
3-5/mo 5 18.5 18.5 81.5
6-9/mo 1 3.7 3.7 85.2
10 or >/mo 4 14.8 14.8 100.0
Total 27 100.0 100.0
Other Valid Never 3 9.7 9.7 9.7
<1/mo 7 22.6 22.6 32.3
1-2/mo 12 38.7 38.7 71.0
3-5/mo 6 19.4 19.4 90.3
6-9/mo 1 3.2 3.2 93.5
10 or >/mo 2 6.5 6.5 100.0
Total 31 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid 1-2/mo 1 50.0 50.0 50.0
3-5/mo 1 50.0 50.0 100.0
Total 2 100.0 100.0
Female Valid Never 7 11.7 11.7 11.7
<1/mo 20 33.3 33.3 45.0
1-2/mo 16 26.7 26.7 71.7
3-5/mo 10 16.7 16.7 88.3
6-9/mo 4 6.7 6.7 95.0
10 or >/mo 3 5.0 5.0 100.0
Total 60 100.0 100.0
Male Valid Never 9 5.5 5.5 5.5
<1/mo 40 24.4 24.4 29.9
1-2/mo 51 31.1 31.1 61.0
3-5/mo 31 18.9 18.9 79.9
6-9/mo 12 7.3 7.3 87.2
10 or >/mo 21 12.8 12.8 100.0
Total 164 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid 1-2/mo 1 50.0 50.0 50.0
3-5/mo 1 50.0 50.0 100.0
Total 2 100.0 100.0
11-20 Valid <1/mo 1 33.3 33.3 33.3
1-2/mo 2 66.7 66.7 100.0
Total 3 100.0 100.0
21-25 Valid Never 3 10.3 10.3 10.3
<1/mo 5 17.2 17.2 27.6
1-2/mo 10 34.5 34.5 62.1
3-5/mo 6 20.7 20.7 82.8
6-9/mo 3 10.3 10.3 93.1
10 or >/mo 2 6.9 6.9 100.0
Total 29 100.0 100.0
26-50 Valid Never 9 5.9 5.9 5.9
<1/mo 42 27.5 27.5 33.3
1-2/mo 46 30.1 30.1 63.4
3-5/mo 29 19.0 19.0 82.4
6-9/mo 10 6.5 6.5 88.9
10 or >/mo 17 11.1 11.1 100.0
Total 153 100.0 100.0
50+ Valid Never 4 10.3 10.3 10.3
<1/mo 12 30.8 30.8 41.0
1-2/mo 9 23.1 23.1 64.1
3-5/mo 6 15.4 15.4 79.5
6-9/mo 3 7.7 7.7 87.2
10 or >/mo 5 12.8 12.8 100.0
Total 39 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid 1-2/mo 1 50.0 50.0 50.0
3-5/mo 1 50.0 50.0 100.0
Total 2 100.0 100.0
<1 Year Valid Never 2 16.7 16.7 16.7
<1/mo 3 25.0 25.0 41.7
1-2/mo 3 25.0 25.0 66.7
3-5/mo 3 25.0 25.0 91.7
10 or >/mo 1 8.3 8.3 100.0
Total 12 100.0 100.0
1-3 Years Valid Never 7 9.7 9.7 9.7
<1/mo 22 30.6 30.6 40.3
1-2/mo 22 30.6 30.6 70.8
3-5/mo 10 13.9 13.9 84.7
6-9/mo 6 8.3 8.3 93.1
10 or >/mo 5 6.9 6.9 100.0
Total 72 100.0 100.0
>4 Years Valid Never 7 5.0 5.0 5.0
<1/mo 35 25.0 25.0 30.0
1-2/mo 42 30.0 30.0 60.0
3-5/mo 28 20.0 20.0 80.0
6-9/mo 10 7.1 7.1 87.1
10 or >/mo 18 12.9 12.9 100.0
Total 140 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280