GVU's Ninth WWW User Survey Graphs

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Information Seeking Across Media

Before making a purchase, you might seek information from a variety of external sources. Listed below are several types of products/services. For each product or service please indicate whether you do (check the checkbox) or do not (leave checkbox blank) consult the information sources. If you use more than one source, check the checkbox for each item. (If you neither buy, nor seek information about a particular item, please leave all checkboxes for that item's line blank.)

  • Computer Hardware less than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Computer Hardware more than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Computer Software less than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Computer Software more than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Investment choices (e.g. stocks) On-Line Newspapers/Magazines  Direct Mail  

    

  • Music CDs/Tapes/Albums           On-Line Newspapers/Magazines  Direct Mail  

    

  • Books/Magazines                  On-Line Newspapers/Magazines  Direct Mail  

    

  • Travel Arrangements              On-Line Newspapers/Magazines  Direct Mail

    • Where You Seek Information

       

    Variable Name

    Count

    Percent of Responses

    Percent of Cases

    Hardware < $50

    Online

    Q01

    804

    3.4

    70.7
     

    News/Mags

    Q02

    711

    3.0

    62.5
     

    Direct Mail

    Q03

    303

    1.3

    26.6

    Hardware > $50

    Online

    Q04

    896

    3.8

    78.8
     

    News/Mags

    Q05

    836

    3.5

    73.5
     

    Direct Mail

    Q06

    354

    1.5

    31.1

    Software < $50

    Online

    Q07

    861

    3.6

    75.7
     

    News/Mags

    Q08

    700

    2.9

    61.6
     

    Direct Mail

    Q09

    333

    1.4

    29.3

    Software > $50

    Online

    Q10

    884

    3.7

    77.7
     

    News/Mags

    Q11

    775

    3.3

    68.2
     

    Direct Mail

    Q12

    343

    1.4

    30.2

    Investment choices

    Online

    Q13

    455

    1.9

    40.0
     

    News/Mags

    Q14

    455

    1.9

    40.0
     

    Direct Mail

    Q15

    139

    0.6

    12.2

    CDs

    Online

    Q16

    712

    3.0

    62.6
     

    News/Mags

    Q17

    531

    2.2

    46.7
     

    Direct Mail

    Q18

    283

    1.2

    24.9

    Books / Magazines

    Online

    Q19

    823

    3.5

    72.4
     

    News/Mags

    Q20

    628

    2.6

    55.2
     

    Direct Mail

    Q21

    314

    1.3

    27.6

    Travel Arrangements

    Online

    Q22

    776

    3.3

    68.2
     

    News/Mags

    Q23

    513

    2.2

    45.1
     

    Direct Mail

    Q24

    174

    0.7

    15.3

    Source: GVU's Ninth WWW User Survey (Conducted April 1998)
    URL:http://www.gvu.gatech.edu/user_surveys/
    Copyright 1998 GTRC - ALL RIGHTS RESERVED
    Contact: www-survey@cc.gatech.edu

    For more information or to submit comments:
    send email to www-survey@cc.gatech.edu.

    GVU's WWW Surveying Team
    Graphics, Visualization, & Usability Center
    College of Computing
    Georgia Institute of Technology
    Atlanta, GA 30332-0280