GVU's Ninth WWW User Survey Graphs

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Ways of Providing Credit Card Information


Listed below are some of the alternative manners in which you might purchase from Web vendors. For each scenario, please indicate how likely you are to buy a competitively priced product/service that you really wanted. (In each case assume that you are providing the needed information, and receiving the product/service directly from the vendor.)

You provide credit card and purchase information through a toll call/fax


You provide credit card and purchase information through a toll-free call/fax


You set up an account with the vendor offline once, then provide a vendor-specific account number and purchase information each time you want to make a purchase on the Web


You provide credit card and purchase information through electronic mail


Your credit card and purchase information would be scrambled and transmitted over the Internet to the vendor (i.e., secure transmission). Any subsequent transmissions from the vendor would also be secure.




TOLL Call/Fax

Frequency Percent Valid Percent Cumulative Percent
Valid Very Unlikely 611 53.5 53.5 53.5
Somewhat Unlikely 204 17.9 17.9 71.4
Neither Unlikely nor Likely 93 8.2 8.2 79.6
Somewhat Likely 154 13.5 13.5 93.1
Very Likely 79 6.9 6.9 100.0
Total 1141 100.0 100.0

TOLL-FREE Call/Fax

Frequency Percent Valid Percent Cumulative Percent
Valid Very Unlikely 183 16.0 16.0 16.0
Somewhat Unlikely 131 11.5 11.5 27.5
Neither Unlikely nor Likely 124 10.9 10.9 38.4
Somewhat Likely 404 35.4 35.4 73.8
Very Likely 299 26.2 26.2 100.0
Total 1141 100.0 100.0

Vendor Account

Frequency Percent Valid Percent Cumulative Percent
Valid Very Unlikely 244 21.4 21.4 21.4
Somewhat Unlikely 166 14.5 14.5 35.9
Neither Unlikely nor Likely 150 13.1 13.1 49.1
Somewhat Likely 384 33.7 33.7 82.7
Very Likely 197 17.3 17.3 100.0
Total 1141 100.0 100.0

Email

Frequency Percent Valid Percent Cumulative Percent
Valid Very Unlikely 523 45.8 45.8 45.8
Somewhat Unlikely 226 19.8 19.8 65.6
Neither Unlikely nor Likely 116 10.2 10.2 75.8
Somewhat Likely 217 19.0 19.0 94.8
Very Likely 59 5.2 5.2 100.0
Total 1141 100.0 100.0

Secure transmission

Frequency Percent Valid Percent Cumulative Percent
Valid Very Unlikely 105 9.2 9.2 9.2
Somewhat Unlikely 58 5.1 5.1 14.3
Neither Unlikely nor Likely 59 5.2 5.2 19.5
Somewhat Likely 315 27.6 27.6 47.1
Very Likely 604 52.9 52.9 100.0
Total 1141 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280